The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Was the campaign successful, and will Facebook partner with other brands in this way? . Walmart’s “mobile-ad blitz” ran for 72 hours. ” The result?

Mobile 149

Mobile Team Retail Journal 149

Jon Loomer

NOVEMBER 14, 2021

Given what we know about Facebook podcasts (only mobile, not available on Instagram), we’ll need to be careful about how we set up this campaign. But, I currently have a Reach campaign targeting my page followers. In terms of placements, I know that the original podcast episodes only appear on mobile.

Facebook 209

Facebook Report Campaign Apple 209

Jon Loomer

MAY 3, 2022

You could hook up your podcast’s RSS feed to your Facebook page. When a new episode was detected in my show’s RSS feed, it would be published to my page (of course, only those in the US on mobile devices might see it). It was only available in the US and on mobile devices. Campaigns Made for Facebook Podcasts.

Facebook 202

Facebook RSS Aggregator Mobile 202

Later

OCTOBER 8, 2020

When it comes to creating a social media campaign, design is everything. From creative concept to colors and fonts, the design choices you make can make or break the success of a campaign. Social media campaigns can cover almost anything: a new product launch, a giveaway, an event, or even the arrival of a new season. .

Campaign 79

Campaign Tips Instagram Social Media 79

The Realtime Report

NOVEMBER 28, 2012

The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming. The campaign will also include interactive banner ads on social sites, as well as digital and mobile couponing efforts.

Tumblr 160

Tumblr Mobile Facebook Campaign 160

agora pulse

MARCH 14, 2018

Many businesses flock to Facebook and Instagram for their video ad campaigns, but YouTube Ads is a powerhouse brands shouldn’t ignore. YouTube Ad campaigns are created and processed through the Google AdWords powerhouse system. They’re perfect for mobile and are more cost-efficient than other ad options. Bumper Ads.

YouTube 103

YouTube Campaign Adwords How To 103

Ignite Social Media

FEBRUARY 15, 2019

Make the most of this mindset by running your holiday or seasonal campaigns earlier than the competition and watch those sales increase. . Optimize for Mobile. According to Pinterest, 80% of Pinners use the mobile app. It may seem like a no brainer, but when designing your pins, make sure you’re optimizing them for mobile.

Mobile 151

Mobile Class Feed Feedly 151

Jon Loomer

JANUARY 7, 2016

As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns that work for a while, but then they suddenly die. What if we could turn on a campaign and walk away, knowing that it will remain effective over time? Feed Your Funnel. The reason this happens is often quite simple.

Campaign 146

Campaign How To Facebook Overview 146

Jon Loomer

JANUARY 28, 2016

I’ve written before about how I’ll run Facebook campaigns that mimic an email funnel. The email campaign by itself may have done fine. The Facebook campaign by itself may have done fine. By doing so, you may be added to my Facebook campaign!]. My Email Campaign. Why not just send the email?”

Examples 113

Examples Campaign Facebook CPM 113

agora pulse

DECEMBER 1, 2016

What’s the best way to engage mobile users on Facebook with sponsored content? Use at least one the following five Facebook ad types to improve mobile engagement and effortlessly build trust with your brand. 1. Such Ads is identical to the ones Facebook’s users have used to visualize on their news feed. Canvas Ads.

Mobile 60

Mobile Types Engagement Facebook 60

Hootsuite

MARCH 16, 2020

In-Feed Video : Ads appear in the native news feed of TikTok on the For You page. . Brand Takeover : Ad appears when TikTok users open the app and completely take over the screen for a few seconds before turning into an In-Feed Video ad. . The exception is the first: In-Feed Video ads. Creating a new ad campaign.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Sprout Social

AUGUST 3, 2022

When to use: These types of YouTube ads are best used for brand awareness campaigns. In-feed video ads. An in-feed video ad appears at the top of YouTube search results as well as alongside related YouTube videos. When to use: Use this ad for product or brand consideration campaigns. Start a new campaign.

YouTube 107

YouTube Advertising CPA Cost 107

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. lukettrotman. A, B or C? ???? meccabeauty.

Case Study 112

Case Study Marketing Directory Retail 112

Social Media Strategies Summit

OCTOBER 3, 2019

TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. It was the first-ever campaign of its kind on TikTok. Source: Mobile Marketer. Source: Mobile Marketer. Source: SensorTower.

Brands 114

Brands Meme Hashtag Campaign 114

Sprout Social

MAY 31, 2022

When Instagram launched in 2010, users could only share square images from their mobile devices. You might’ve had to email the image to yourself, download it to your mobile phone then upload it to Instagram. As an added bonus, you can also add internal tags to help organize your posts by topic or campaign. Write your caption.

Instagram 127

Instagram Social CRM Hashtag Publishing 127

Jon Loomer

OCTOBER 3, 2020

The example above comes from a campaign with the Traffic objective. So if you reach a user once in Audience Network, you won’t reach them again that day — even within the news feed. You may want to pick out only one or two — like the news feeds on desktop and mobile. How Daily Unique Reach Works.

Facebook 195

Facebook Report Feed Feedly 195

Social Media Strategies Summit

MARCH 25, 2021

For instance, you might notice a new pair of sneakers, or a dress, or a pair of sunglasses in your Instagram feed , then click the “shop now” CTA, and purchase within the app. Users who saw the sneak-peek content were encouraged to opt-in for release reminders via Instagram Story stickers and in-feed launch tags. Image source.

Examples 223

Examples Retail Instagram Buy 223

Jon Loomer

NOVEMBER 3, 2019

The campaign in question was using several placements, so I was unable to isolate the traffic from Audience Network. And since you can’t run a campaign exclusively to Audience Network (you have to also select at least a Facebook feed placement), some additional trickery was necessary. UTM Parameters Aren’t Perfect.

URL 153

URL Facebook How To Sample 153

Akamai Marketing

JUNE 28, 2009

Hawaii is celebrating its 50th year as a state this year, the Weiner mobile started in 1936, making the Weinermobile the older of the two. Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. The Oscar Myer Weinermobile makes an appearance in Hawaii this week. I doubt it.

Mobile 124

Mobile Klout Policies Tourism 124

Sprout Social

MARCH 15, 2021

Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns.

Trends 127

Trends Twitter How To Hashtag 127

Unmetric

JULY 12, 2016

Working on a back-to-school campaign really pays off. The number of families who do their back-to-school shopping on their mobile phones is on the rise. Fret not, here’s the how-to on creating a kickass social media campaign. But you have to breathe life into your campaign by bringing in currency. There you go!

Campaign 60

Campaign How To Retail Template 60

Sprout Social

OCTOBER 5, 2023

Getting started with Creator Studio You can access Creator Studio from your desktop and mobile. To access Meta Business Suite on your mobile, simply download the Meta Business Suite app on iOS and Android. Click on “ View Insights ” to get a snapshot of how it’s performing and see what it looks like in your feed.

Instagram 103

Instagram Facebook Marketing Features 103

Sprout Social

SEPTEMBER 2, 2020

The platform’s in-feed video (up to 60 seconds in length) works for everything from commercials to bite-sized product tutorials. Oh, and don’t forget about IGTV for long-form content (up to 15 minutes when uploading from mobile , an hour when uploading from the web) and Instagram Live (up to one hour) for real-time video.

Instagram 142

Instagram Video Brands Compete 142

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. Campaign Analysis. That’s why the primary goal of the #BlackJoyMatters campaign seems to genuinely be about the amplification of Black voices and changing the narrative of the modern Black experience.

Issues 134

Issues Survey Campaign Authentication 134

Likeable

AUGUST 13, 2019

TikTok, the short-form mobile video app that’s popular among Gen Z , is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options. First, and most importantly, there is currently only one ad unit: the standard in-feed video ad. Hashtag Challenge. Branded Lenses.

Advertising 93

Advertising CPM UGC API 93

Social Media Strategies Summit

NOVEMBER 14, 2019

The video, posted on General Electric’s LinkedIn feed, showcases the first 3-D printed Titanium wheels. They brought audio and visual appeal to the LinkedIn feed by incorporating charged music and a variety of slick aesthetic elements to keep viewers engaged until the end. 3 Best Buy Shows They Have Heart.

Class 100

Class LinkedIn Brands Microsoft 100

Mindjumpers

JUNE 5, 2012

Tweet Instantaneous mobile photo sharing is becoming increasingly popular. The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. Threadless post regularly but without spamming their followers’ feeds.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

Josh S Peters

JANUARY 25, 2013

This is a short week for links, I just didn’t find that many “must reads” as I was going through my feeds and RSS to include in this roundup. How Do Social Signals Influence an SEO Campaign? Mobile, Local & Search: 5 Sources of Innovation & Investment in 2013. How To Cite A Tweet In An Academic Paper.

RSS 180

RSS Mobile SEO Influencer 180

Hootsuite

MAY 29, 2020

Give employees a simple, mobile solution to amplify marketing campaigns and company announcements as well as support corporate responsibility across Facebook, LinkedIn, Twitter and Instagram. Curate a central feed that reinforces your culture, highlights thought leadership, and rewards your most passionate employee advocates.

LinkedIn 140

LinkedIn HootSuite Skills News 140

SocMed Sean

FEBRUARY 15, 2022

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns. TikTok's popularity has exploded since its 2016 inception.

Trends 147

Trends Strategy Marketing Authentication 147

Hootsuite

NOVEMBER 28, 2019

All you need is a mobile device — and the right steps of course. How to create a mobile Facebook Live video from your business page. Open the Facebook app on your mobile device. How to create a mobile Facebook Live video from your personal profile. Open the Facebook app on your mobile device. Table of contents.

Video 145

Video Facebook Notification API 145

Ignite Social Media

JUNE 3, 2021

Note, these are all available on both mobile and desktop when you navigate to the appropriate analytics tabs. Traffic sources include the For You feed, your profile, Following feed, sounds, searches, and hashtags. Campaign/Content Analytics: Cost: The estimated total amount of money spent on your ad within the business manager.

Analytics 154

Analytics Brands CPA Overview 154

Hootsuite

JUNE 28, 2022

Note that scheduling TikToks through Hootsuite allows you to avoid the 10-day scheduling limit and even schedule TikToks from your mobile device using the Hootsuite mobile app. It’s available either on desktop or as a mobile app. RSS Autopublisher. Isn’t Mailchimp an email marketing tool? Well, sure.

Social Media 114

Social Media Tools HootSuite Tweetdeck 114

The Realtime Report

MARCH 3, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and LinkedIn: Facebook’s new ad campaign structure.

News 164

News Social Media Facebook LinkedIn 164

The Realtime Report

DECEMBER 16, 2013

Facebook puts its web feed in motion with auto-playing videos – shortly after rolling out auto-playing videos to mobile users, they’ve now arrived on Facebook.com (TechCrunch). Social Media News Ticker Facebook Instagram Instagram Direct Twitter Twitter Mirror'

News 156

News Instagram Social Media Twitter 156

Buffer Social

DECEMBER 17, 2019

Create mobile-first content. As with most sites, mobile is extremely important on Pinterest. Eighty-five percent of Pinners are using the mobile app, so it’s important that your content appeals to them while they’re on their phones and appears properly in their feeds. Time your campaigns. Set up your shop.

Brands 98

Brands Mobile Campaign Trends 98

agora pulse

FEBRUARY 5, 2020

IGTV is a sister-app of Instagram that is a mobile-only platform focusing on mobile-first (read: vertical) video. It’s designed to be like a mobile version of a television, with video constantly playing while you switch through the “channels” (i.e., What Is IGTV? Four Strategies to Drive Results with IGTV.

Video 131

Video Instagram Education Mobile 131