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What’s the best way for brands to use Instagram video?

Sprout Social

But what separates Instagram video from that of competing social networks? The platform’s in-feed video (up to 60 seconds in length) works for everything from commercials to bite-sized product tutorials. In-feed is perhaps the best video format for Instagram if you’re in ecommerce. Short-form? No surprises here!

Instagram 143
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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

Except, it will have a “sponsored” or”promoted” label in the viewer’s social media feed. With Meta boosted posts specifically, you can only choose placements in Instagram, Facebook mobile feed, and Facebook desktop feed. All you have to do is choose a few simple targeting options and add a budget.

LinkedIn 107
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Creator Studio for Facebook and Instagram: A guide for marketers

Sprout Social

Competition is high—you need the right tools at your disposal to streamline your efforts and compete with millions of creators in the same space. Getting started with Creator Studio You can access Creator Studio from your desktop and mobile. Select each page to manage and monitor its content and analytics.

Instagram 107
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Reflections on the changing digital agency environment

Dave Fleet

The (actual) year of mobile. The dominant platforms then were largely the same ones as the previous five years, and while the evolution of those platforms required adaptation (Facebook introduced its news feed early in this window, for example) it didn’t feel like the same relentless barrage of constant landscape change.

Mobile 105
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The Results of Buffer’s Build Week: Introducing our Open Beta Program and new Transparent Roadmap (+16 More Projects)

Buffer Social

Mastodon analytics You can now see the number of Mastodon comments, shares, and favorites right in your sent post queue. Here are some of the “quick wins” “Share to feed” toggle is on by default for Instagram Reels scheduling. More accurate tooltips for analytics data. Available in beta.

Project 74
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Brand experience: Why it matters and how to build one that works

Sprout Social

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. In addition, you’ll need to know your target audience’s purchase motivations, buying behavior and opinions on competing brands.

Brands 114
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Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

Now, small and medium businesses can compete with the big guys when it comes to getting their brand out there and establishing awareness where it matters. We live in a real-time world; monitor your Twitter feeds and Facebook page and have someone available who is competent to respond. This is a guest post by Corey Northcutt.