A marketers’ guide to TikTok analytics

Sprout Social

Which is exactly why you need to know how to access and understand TikTok analytics. How to access TikTok analytics. When Instagram first launched built-in analytics on their platform, you could only access them by switching over to an Instagram business profile.

The Ultimate Guide to Facebook Analytics

Later

Facebook analytics is an incredibly effective resource for leveling-up your social media strategy and running successful marketing campaigns. Table of Contents: Facebook Analytics: What They Are and How to Access Them. Facebook Analytics: What They Are and How to Access Them. Similar to Instagram, Facebook’s built-in analytics (officially called Facebook Insights ) is an extremely powerful tool! information in your Facebook analytics.

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The Ultimate Guide to Pinterest Analytics

Later

Understanding your Pinterest analytics is the best place to start! Pinterest Analytics can help you target the right audience, skyrocket your Pin performance, sales, conversions, campaign targets, and more. In our Ultimate Guide to Pinterest Analytics, we walk you through the ins and outs of your analytics dashboard, what each metric means, and how you can use this knowledge to build a winning Pinterest content strategy: Table of Contents: .

TikTok Analytics: Your Guide to Understanding the Metrics

Later

TikTok analytics are the key to stepping up your TikTok strategy. With TikTok’s built-in analytics, you can target the right audiences and really understand what they’re interested in. In this guide, we break down TikTok Pro analytics and how these metrics can help you set up your TikTok strategy in 2020! Table of Contents: TikTok Analytics: What They Are and How To Access Them. TikTok Analytics: Your Dashboard. TikTok Analytics: Your Content.

Native Instagram Analytics Are Here…Sort Of

Ignite Social Media

If you are like the members of the analytics team here at Ignite Social Media, you’ve been anticipating the release of an official Instagram analytics platform ever since Facebook purchased the platform for a nice, round $1 billion. It’s taken four years for a native analytics offering from the tool, but it’s here! Based on Facebook’s newsfeed adjustment trend, it’s fair to guess that this will be as high as it gets with the Instagram feed algorithm.

Google Linking Webmaster Tools And Google Analytics

Small Business Mavericks

» Google Linking Webmaster Tools And Google Analytics There have been several significant improvements made to Google’s Webmaster Tools over this past week. One feature that has been added is the ability to link your Google Analytics data to your Webmaster Tools account.

How to create mobile-friendly content with Google’s AMP

Socialmedia.biz

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. A lot has been said about Google’s Accelerated Mobile Pages (AMP) and how it affects business owners, startups and digital marketers. Google is placing more and more emphasis on speed and mobile friendliness. Mobile Tools

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. As a little bonus, we have included more than 19 free social media analytics tools in this post! We will also cover the seven social media analytics dashboards from the social networks themselves and five paid multipurpose social media analytics tools. Chapter 1: 19 Free Social Media Analytics Tools. Chapter 3: 5 Paid Social Media Analytics Tools.

How To Think About Mobile Advertising

Twist Image

Mobile ads are not Internet ads. Mobile ads are not like other ads. As a consumer, how often have you clicked on a mobile ad. that was a total waste for the brand, and it''s going to throw off their analytics. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web. Does this make any sense for mobile? This fails dramatically when it comes to mobile devices. analytics.

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Buffer Social

Instagram analytics are a key part of any Instagram marketing strategy. Without analytics , your Instagram marketing efforts can be a little hit-and-miss. Analytics are often essential for answering your questions. With Instagram analytics, you can obtain a ton of valuable data and information to understand how your brand is performing on Instagram and how you can improve your results. In this guide, we will be covering several topics under Instagram analytics.

The Fight for the Future of Influencer Analytics

Convince & Convert

interesting to note that Twitter’s new “you must make your feeds look like Twitter.com” edict last week may have made Klout’s new interface DOA ). That is true, and I can look at the analytics from my Buffer and Argyle Social accounts to prove it. The Rise of Channel Influence Analytics. If you believe channel influence is important, there is an emerging and expanding crop of analytics companies that provide excellent insight into the situation. .

The Complete Guide to TikTok Analytics: How to Measure Your Success

Hootsuite

And that’s why understanding TikTok analytics so important. If your brand is new to TikTok , analytics can take some of the guesswork out of content strategy. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. The main difference between a TikTok pro account and a regular account boils down to TikTok analytics. How to check your TikTok analytics. TikTok followers analytics.

10 Top Tips for Smarter Social Media Marketing with the Buffer Mobile App

Buffer Social

If you like creating and scheduling social media posts with your phone, we would love for you to try our mobile apps. In this post, you’ll learn more about the Buffer mobile apps ( Android and iOS ) and the top 10 features for smarter social media marketing. Getting started with Buffer on mobile. Once you have signed up, you’ll be brought to your Buffer mobile dashboard. Let’s add your first update from the mobile app! Buffer News Mobile Ap

Which Instagram Analytics Tool Will Work Best for Your Business?

agora pulse

Historically, Instagram hasn’t offered a central place for businesses to view their analytics. Instagram business pages are slowly being rolled out and will include analytics, but they might not be enough for most marketers. When you do an analytical deep-dive, you need a dashboard. Crowdfire is an Instagram analytics tool that offers basic metrics. Iconosquare will allow you to visualize your analytics with world maps.

Post Case Study: Triberr Visits vs. Google Analytics

Kikolani

Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. The Problem with Google Analytics. Before I get into actual stats, I have to preface this with the fact that there are a lot of numbers that Google Analytics misses. Triberr Visits vs. Google Analytics.

Beyond Likes: 9 Facebook Analytics You Must Be Measuring

Kikolani

Counting ‘likes’ is what we call a ‘vanity metric’, and if you really want to measure the impact and success of your fan page, we’ve got to dive much deeper into your analytics. They can add up quickly as people scroll through their news feeds, but does that number mean anything? Is it mostly mobile devices? For example, lots of image-based content and less text is great for mobiles. When it comes to Facebook, we’re all guilty of one thing: focusing on ‘likes’.

How to Schedule 1 Week of Instagram Posts in 20 Minutes

Later

To get started, all you have to do is drag and drop photos and videos to the library from desktop, mobile, Dropbox, or Google Drive. If you’re looking to create and maintain a beautiful Instagram feed, it’s important to preview before you post. Can you schedule Instagram posts?

Email and Mobile - what blasts better?

Social Media Network Marketing

Friday, April 3, 2009 Email and Mobile - what blasts better? The recent understanding goes that email blasts are obsolete - when you compare this with mobile SMS. Naturally mobile is more on the move. BUT how much can you feed into the mobile? And then does email really work inspite of it rating above than mobile on certain parameters. The truth is that the possibilities of what mobile can offer are only growing, and rapidly.

4 Easy Ways of Subscribing to Feeds in Google Reader

Buzz Marketing for Technology

4 Easy Ways of Subscribing to Feeds in Google Reader. Google Reader is a very popular online tool for reading RSS feeds. As a result, the number of ways to get a new feed in to Google Reader has multiplied. In this article we will take a look at a few easy ways to subscribe to a new RSS feed. Add subscription will take any a keyword, feed name, feed URL or web page URL and attempt to parse it to find the feed you want. t have an RSS feed!)

Is your business easy to find for local and mobile searchers.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Is your business easy to find for local and mobile searchers? With mobile internet use on the rise these numbers are only going to soar. Mary Meeker of Morgan Stanley expects mobile internet use to surpass desktop internet use within the next five years. Saying It Social said: Is your business easy to find for local and mobile searchers?

Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy

The Realtime Report

Facebook adds more ‘News’ to News Feed to become more Twitter-like – Facebook is now promoting more ‘real news’ posted by users; the social network’s news-feed algorithm will now expose more links to articles from media organizations — especially on mobile (AdAge). Social Media News Ticker ad retargeting Apple Facebook Google mobile ads social media analytics Tailored Audiences Topsy Tumblr Twitter

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Blogging Tip: Increase Your Traffic By Solving Problems

SocMed Sean

For instance, a while back I wanted to view Twitter.com on my iPad, but Safari kept sending me to the Twitter mobile site, which was NOT the view I wanted. Tip Number 3 – Use Your Own Google Analytics. Google Analytics can give you additional ideas about potential blog content.

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Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai.

Akamai Marketing

Hawaii is celebrating its 50th year as a state this year, the Weiner mobile started in 1936, making the Weinermobile the older of the two. Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. With 8 mobiles + the new mini Weiner mobile, cruising throughout the country hitting county fairs and grocery stores, its no wonder this continues to be a favorite with com munities.

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13 of the Best Free Social Media Management Tools

Later

Plus, Later’s inbuilt analytics tools help you track all your posts and ensure your content is doing what you want it to do. Over will help you improve your social game, especially if you want to create interactive and eye-catching content for your feeds.

App Of The Week: HootSuite

The Social Media Incubator

With Twitter for example, if all you want to see from your personal Twitter is your home feed and retweets, you can do that. But maybe with your business Twitter account you want to see the home feed, mentions, retweets and what tweets you’ve sent. The free version allows up to 5 different social networks, analytics, message scheduling, etc. You may have heard of this week’s App of the Week.

12 Myths Holding You Back From Instagram

Later

According to the rumor mill, your posts could be “shadowbanned” (blocked from the Instagram feed) for using the same hashtags over and over, or liking too many posts. . According to Techcrunch, who attended an Instagram whiteboard session with reporters, the Instagram team responded to many of the most common questions and conspiracy theories about how the algorithm and feed works. With Later you can schedule Instagram posts to your feed at optimized times for your audience. .

9 Social Media Statistics Every Marketer Should Know

Likeable

When visiting Facebook Watch for intentional viewing, users stay to watch videos 5X longer than in the News Feed, where they’re in discovery mode. 45 percent of US internet users say that their mobile device is quickly becoming their most important shopping tool, up from 29 percent in 2015. 71 percent of US consumers prefer to discover products in the Instagram feed, and 58 percent opt for Instagram Stories for unfiltered content. Social media is constantly changing.

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. Facebook News Feed: Use vertical video to drive traffic.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader. Analytics. Local/Mobile Search. Cracking the Facebook Code (The Daily Beast): News Feed Optimization explained. Analytics.

How to Run Your First Facebook Live

Later

In this guide, we’re covering everything from how to use Facebook Live on mobile and desktop, to how to create killer content for your audience. This is a real bonus for discoverability on Facebook — your followers will get an in-app notification and your Facebook Live also appears in prime position at the top of their News Feed. Facebook Live for Business: Step-by-Step for Mobile. You can either delete the video or post the replay to your News Feed.

A Powerful Exercise inside Google Analytics to Set You Up for a Successful Year of Blogging

ProBlogger

It all starts for me in Google Analytics (the tool I use to track how my blogs are performing). Note : I know the mention of ‘analytics’ is enough to put some of you off reading on any further. I get that – I’m not really an analytical guy. Note: Google Analytics also has ‘Real Time’ and ‘Conversions’ sections. Mobile vs Desktop. 9 Questions I Ask Myself About Content Reports in Google Analytics.

Social Pros 15 – Marcus Sheridan, The Sales Lion

Convince & Convert

The RSS feed is: [link]. And I was so mobilized by this, I wrote a post on Saturday and used it to ignore my in-laws, which is probably a bad call long term. Mapping Pinterest referrals to onsite conversions is as simple as a custom report in Google Analytics. I would imagine everyone listening to this broadcast has Google Analytics on their website, and maybe a lot of these people even ask themselves whether or not Pinterest is moving the needle for their business.

5 Reasons to Start Scheduling Instagram Stories

Later

The good news is, you can keep everything organized in one place with Later ’s Media Library — which you can upload to through Dropbox, Google Drive, or directly from your mobile phone through the Later app ! And with Later’s analytics tools , you can see exactly when your audience is most active on Instagram. . Plus, with Later’s Instagram Analytics , you can also track the performance of all your Instagram Stories for the last 3 months!

How to Use Instagram Stories to Increase Reach

agora pulse

Instagram posts appear in users’ feeds, and will live permanently (unless you delete them) on your profile page. Instagram Stories are found above the home feed. You can start at the beginning of the Story feed by clicking on the very first bubble, or just choosing to watch a specific one. As of late last year, you can get analytics information on Stories , though the metrics are slightly different than regular posts. Stories take up a full mobile screen.

Social Media Weekly Roundup 1/18-1/22

Firebelly

Digitalia | Indianapolis Social Media Marketing « We Interrupt This Lifecast: Syndication Overload (Part 2) | Main | Youtube Tuesday: Lost Generation » January 22, 2010 Social Media Weekly Roundup 1/18-1/22 Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

5 Social Marketing Stories You Need To Read This Week

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web.

Sum-up on Facebook’s Recently Launched Features

Mindjumpers

They will be shown as a sponsored story in the fans News Feeds. When people engage with a Promoted Post, it will be shown in their friend’s News Feed too. Mobile Reach Data: As we have advised on our Facebook page , the SoLoMo (Social, Local, Mobile) revolution of how we interact on social media platforms refers to the need of an intensified focus on the use of mobile devices in daily life of social media.

“The Algorithm,” Explained

Likeable

Algorithms are what make your social feed possible. Every social network uses an algorithm to determine what content shows up in a user’s feed, as well as what ads to serve. From a content perspective, the algorithm used to be simple: It found what was most recently posted, and ordered your feed in reverse chronological order. Since brand posts and user posts appear in the same feed, they need to be designed to feel native, and like they belong alongside one another.

5 Social Marketing Stories You Need To Read This Week

Firebelly

Hart "Show The Love" Facebook Sweepstakes | Main | YouTube Tuesday: Digital Ethnography » February 26, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. Facebook Secures Patent for News Feed By Ben Parr A new patent awarded to Facebook this week could have some big implications for the entire social media industry.

Sum-up on Facebook’s Recently Launched Features

Mindjumpers

They will be shown as a sponsored story in the fans News Feeds. When people engage with a Promoted Post, it will be shown in their friend’s News Feed too. Mobile Reach Data: As we have advised on our Facebook page , the SoLoMo (Social, Local, Mobile) revolution of how we interact on social media platforms refers to the need of an intensified focus on the use of mobile devices in daily life of social media.

Social Media Weekly Roundup 1/11-1/15

Firebelly

Digitalia | Indianapolis Social Media Marketing « 4 Ways To Celebrate MLK Day With Social Media | Main | Youtube Tuesday: ESCP Europe Human Experience » January 15, 2010 Social Media Weekly Roundup 1/11-1/15 Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

5 Social Marketing Stories You Need To Read This Week

Firebelly

Digitalia | Indianapolis Social Media Marketing « The Battle (and Blending) of Social and Search Rages On | Main | Toyotas "Sienna Family" YouTube Campaign » February 12, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. Mobile social networks will reach 223 million people around the world.

Social Media News Ticker: Facebook Launches Paper, Twitter Tweaks Homepage Search, Foursquare Now Delivers

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Foursquare: Facebook launches mobile app Paper. Facebook is testing Graph Search for mobile devices – Facebook has begun testing the navigation to bring Graph Search to mobile; Zuckerberg says the feature will roll out “pretty soon” (The Verge).