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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. LinkedIn is a crucial platform for businesses.

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Can You See Who Views Your VSCO? Understanding Privacy and User Experience on the Popular Photo Platform

BeingOptimist

Due to some privacy concerns users have started expressing concern and have asked if there is a way to see who has viewed their VSCO profile. Networking and connectivity: VSCO can be a great way to connect with people who share your interests. VSCO has been criticized for its privacy practices.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Common examples of dark social are: Private messaging apps (e.g. dark social.

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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns.

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Has Social Media Killed Off Privacy?

Laurel Papworth

What with Tom Tom selling our GPS data to the police that then book us for speeding, and facial recognition connecting our faces to our social networks and the privacy implications that entails, are we thinking enough about the big issues in our rush to upload, tag and share content in online communities?

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

You can collect data manually and use tools such as Microsoft Excel or Google Sheets to track metrics from the social networks you will analyze. Alternatively, you can use a social media management tool that automates data collection and creates dedicated reports with critical social platforms and data points.

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Social Media Data Collection: Why and How You Should Do It

Hootsuite

What is social media data? Social media data is any type of data that can be gathered through social media. In general, the term refers to social media metrics and demographics collected through analytics tools on social platforms. Most social platforms have built-in analytics.

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