Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. These include new job alerts, an alumni tool, community hashtags and company insights. 4 Twitter is developing new analytics dashboards.

News 150

Social Networking For a Cause: The Power of Online Communities

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes. Please also use the “share&# button to let your networks know how they can help.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The Top 25 Social Media Analytics Tools [Updated for 2021]

Keyhole.co

You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. But social media is a data beast! Social Studio 14. Sprout Social 15.

Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line? Why you should setup the goals and conversions feature within Google Analytics?

Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

Have you ever thought about the quality of the human connections you make via social media? Marketers must use the data and social media insights to connect in a more human way. Success in business utilizing social media and digital marketing requires both art and science. Take a listen to the 220th episode of the Social Zoom Factor podcast to learn 5 easy ways to humanize your brand utilizing data and social insights.

Data 90

7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. As the year went by, I found myself playing more and more with Amplify and now it’s become one of my top three social networks.

6 best Twitter analytics tools

Unmetric

Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. Twitter analytics tools give you key data points that are helpful in calculating your social ROI. In this article, we’ve rounded up the best analytics tools that offer an array of features to help you increase brand visibility and fine-tune your Twitter strategy. We all know how brands use this network to address consumer queries and complaints.

Hey Digital Marketer! Got Data and Analytics? Here are 10 Business Reasons You Should

Pam Moore

Many digital and social marketers shy away from data and analytics. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. It is data that shines the light that helps us know our customers, know our audience, understand how we can inspire, connect with and build communities. ” where we dive deep into how you can build an integrated online digital and social platform that works when you aren't working.

Instagram Stories Analytics: How to Measure the Metrics that Matter

Hootsuite

But with a solid understanding of Instagram Stories analytics, you can ensure they have lasting impact. Learn how to measure Instagram Stories analytics and which metrics to track so you can optimize Stories to achieve your goals. How to view your Instagram Stories analytics. There are a few ways to check analytics for Instagram Stories. Without one, you won’t have access to analytics. How to view Instagram Stories analytics. Social Strategy

Social Network Analysis - KM4DevWiki

Buzz Marketing for Technology

Social Network Analysis. 1 Social Network Analysis. Social Network Analysis. Social network analysis is the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities." Social Network Analysis (SNA) is a method for visualizing our people and connection power, leading us to identify how we can best interact to share knowledge.

Aggregate Social Network Data Using the New Group Report

Sprout Social

The report combines a variety of social media analytics from Twitter, Facebook, Instagram and LinkedIn to benchmark your business’ overall success on social. The Group Report allows you to compare and analyze your social strategy across networks by aggregating common metrics across channels and timeframes. More Networks, More Data. Turn Social Data Into Actionable Insights. Pair With Network Reports for Deeper Analysis.

THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS….

Myrland Marketing

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS… by Nancy Myrland on April 6, 2010 An interesting question was posed on a legal marketing forum of which I am a member. The question had to do with a recommendation for the most effective online social network for lawyers.

Give Your Social Networks The Spring Cleaning They So Desperately Need

The Social Media Hat

Social Media Give Your Social Networks The Spring Cleaning They So Desperately Need. Make Sure That Your Social Profiles Are Cleaned Up And Ready For The Coming Year When my sister and I were growing up, as soon as the weather started to be consistently warm, we'd spend a weekend helping our mom with "Spring Cleaning." Along the same lines, periodically, it's a good idea to take stock of your social profiles and do a little Spring Cleaning of your own.

7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer

Buffer Social

How do you know what’s working with your social media? The social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise. Imagine having a framework to pull out the signals from the noise — a framework that points you to the key information about your social media performance. The key is social media analytics and reporting ! . 7 Tips for Getting Better Social Media Results by Using Data.

How to be smart on Twitter

Sherrilynne Starkie

Twitter has gone mainstream as people, brands and organizations flock to the social network. The key to realising the true value of Twitter as a communications channel lies in understanding how and why key stakeholders use the social network. Start by taking a good look the Twitter community. Understand the mix of followers in terms of the sizes of their own communities. Featured Headline Social Media Twitter analytics Best practice Social network

Which Instagram Analytics Tool Will Work Best for Your Business?

agora pulse

Historically, Instagram hasn’t offered a central place for businesses to view their analytics. Instagram business pages are slowly being rolled out and will include analytics, but they might not be enough for most marketers. If you’re running a business, you don’t want to be logging in to each social media platform every day to look at how you are doing. When you do an analytical deep-dive, you need a dashboard. Community management.

Paywall for News.com and Online Community Social Media

Laurel Papworth

As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content? No journalists, except a journalists that now work in social media and a few bloggers now paid to bring their audiences and expert knowledge to journalism (blogournalists?) The New Fourth Estate is Social Media.

Social media manager vs. community manager: What’s the difference?

Sprout Social

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Running a brand’s social media accounts is a lot of work. As the social media industry has evolved, each role in the marketing team has developed along with it. Social media in a mid-sized company is no longer one person. Typically, most companies find they need at least a social media manager and a community manager. Strategy and analytics.

What To Remember In Social Media Marketing & PR

Mindjumpers

Taken into consideration how much social media have affected the way we do business, the same is of course valid within these disciplines as well. More than ever, businesses have realized that they need to reach their customers by being present where they are, and here social media play a great role by offering great possibilities for connecting and engaging in dialogue with stakeholders. Social Media Marketing Policies and Education: The Employee Perspective.

Interview with Heather Morgan Shott of Meredith's Mixing Bowl Social Network Community

Diva Marketing Blog

New social networking communities seem to be on every virtual corner these days. Marketers understand that social media can be a powerful strategy that supports niche or segmentation marketing. However, when brands build out communities it's obviously a business decision that has incurred significant resources - including dollars. From a business point of view, Ripple6 offers advertisers access to a very sophisticated and extensive analytics system.

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Community Manager Responsibilities that Don’t Involve Twitter and Facebook 10 Community Manager Responsibilities that Don’t Involve Twitter and Facebook by Tamar Weinberg on March 17, 2010 Share This is a guest post by Itamar Kestenbaum. Every time I tell someone I’m a Community Manager , I get a varied response.

5 Ways that Social Media Marketing Software Can Fail You

Pam Moore

5 Ways that Social Media Marketing Software Can Fail You. There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker. Many tools can help you streamline the social marketing process while making it more effective and impactful, too. Some social media marketing tools, however, don’t live up to the hype of what you hoped they could do.

Snapchat: An Emerging Platform for Teamwork and Collaboration

Waxing UnLyrical

Delmondo: Primer for Snapchat Analytics. Community Social Media Social Networks Strategy collaboration snapchat teamworkGuest Post by Karen Freberg. Snapchat has become one of the most popular and talked about platforms for 2016. Even during the Super Bowl, we saw brands such as Marriott, Amazon, and even Gatorade jump on board, with ads just on Snapchat.

8 Facebook analytics tools to help you rise in the algorithm

Sprout Social

Thanks to the number of Facebook analytics tools out there, figuring out how to increase your own engagement and uncover new customers is easier than ever. Take a deep dive into your data with these Facebook analytics tools. With the right Facebook analytics tools you can do that and more. To kick things off, make sure that you take the time to learn Facebook’s native analytics platform. Sprout Social. How to translate Facebook analytics into action.

Why Private Communities Fail

SocialFish

Socious’ Online Community Blog has a fantastic series listing a whole ton of reasons why private communities fail. My favorite: Private online communities are not about enabling members to connect and friend each other. Private online communities are about providing the content, resources, and discussions to help members or customers become more successful in their jobs and lives. 4 Organizational Reasons Why Private Social Networks Fail (Pt.

Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

If your or your organization is actively engaging in the social media space, you need to analyze your current budget allocation and either confirm or increase that commitment to social media in your budget planning activities. Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount. The Reality Of Social Media Budget Planning.

Writing Around the Web – Social Media SEO, Google Analytics, and Social Proof

Kikolani

Writing Around the Web is a monthly series highlighting guest posts I’ve written on blogging, business, SEO, social media, and other topics! Featured Post – How to Optimize Social Media Profiles for SEO. How to Optimize 7 Popular Social Media Profiles for SEO covers how certain social networks use specific elements of information that you supply in your profile to optimize each profile on their network. Social Media.

Facebook vs Twitter (A Comparison)

The Marketing Blog

02 am Facebook vs Twitter (A Comparison) Jump to Comments With over 40,000 tweets per minute and new-user registration growth rate of 1500%, you would expect Twitter to give a close fight to the social networking giant Facebook. I was just testing uberVU , a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are quite interesting to say the least.

Has Social Media Killed Off Privacy?

Laurel Papworth

The Social Web becomes the Intelligent Web. What with Tom Tom selling our GPS data to the police that then book us for speeding, and facial recognition connecting our faces to our social networks and the privacy implications that entails, are we thinking enough about the big issues in our rush to upload, tag and share content in online communities?

Find Your Online Tribe: Building an Instagram Community on a Low Budget

Sprout Social

Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store. The most important part of building an Instagram community is to talk with your community, not at your community. When you’re just starting out, you may find that you want to test the Instagram waters before investing more money into the social network.

What is the Value of a Tweet or Facebook Fan?

Laurel Papworth

Here’s some statistics for you: Eventbrite – Online Ticketing, Social Conference Organiser. On average, across all social channels, each share is worth an average of $1.78 chompon_social_action_value. // ]]> JustGiving Not For Profit. Vitrue have a Fanpage Calculator though there's a bunch of criticism of Absurd Social Media Analytics on FutureBuzz. Plus it doesn't work for scarcity based social sales where you just want to sell ONE house.

How to Measure PR and Marketing Outcomes on Snapchat

Waxing UnLyrical

Despite Fein’s experience, it appears that Snapchat is a closed alternative to Facebook or Instagram for social communication. PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In Indeed, many of the social marketers and PR practitioners that I reached out to are perplexed by Snapchat although most agree that the potential audience is compelling.

How To 164

The importance of experiencing your community

The Way of the Web

Google Me – quick thoughts for and against… → The importance of experiencing your community June 28th, 2010 · View Comments When talking about community-building or social media, it’s easy to suggest you should be part of it. And that’s not too hard to do if the community in question is something you already identify with. And it’s even more important if you’re working with communities you’re not familiar with.

New Features from Talkwalker: Time Lapse Graphs, Improved Instagram KPI’s and LinkedIn Monitoring

Talkwalker SM

The world of social networks and online data is in constant flux. new networks emerge, changes are made to engagement options and businesses adjust their priorities. In our latest release, we’ve added new sources, enhanced our social media analytics and upgraded our data visualizations to further improve our data coverage and add deeper context to your data. Understanding the evolution of social discussions about trends, brands, events and more.

Solving Klout’s “Warren Buffett Problem”

Convince & Convert

Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product. “We are still in the tumultuous stages of evolution around social.” Balancing Analytics with Intuition. ” Holy Social! Social Pros Shoutout.

Klout 87

12 Random Acts of Social Media Kindness Campaigns: World Kindness Week 2012 RAK

Laurel Papworth

The best social media campaigns in communities and social networks often arise out of Rituals (Christmas, Football Grand Finals) or Rites of Passage (Weddings, Births). Random Acts of Kindness taps into both, and as November 13th to 20th is World Kindness Week I expect to see social media campaigns based around Random Acts of Kindness, so thought I would highlight a few.

Fetching Friday – Resources Mashup & New Search Engine Community

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the resources mashup and a new search engine news community on kikolani.com. Search Engines / SEO / Analytics. 6 ways to ensure better rankings in Google Instant results – how to use keywords, local search marketing , and social media marketing to rank well in the new results. Find out what your visitors are asking using Webmaster Tools – Social Media / Social Networking.

#SocialPowWow: A meeting ground for Communicators & Marketers

Waxing UnLyrical

While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. Social media has paved the way for us to meet like-minded people from all over the world. Before I tell you more about it, I’d like to give a BIG shout out to the hosts of chats and the respective communities who helped me learn and increase knowledge over the years and yes, I have built strong relationships with them over time!

Google Analytics Social Reports Provide Huge Metrics Edge

Convince & Convert

I’m not on social media to kill time; I’m there to build a business and find my customers. And the ability to make data-based decisions and assign ROI to social actions is what enables me to do that. I recently waved Goodbye PostRank, Hello Google Social Reports at SmallBizTrends, breaking out five new reports designed to help you keep track of valuable social media insights. We lacked a uniform way to compare activity on different social media sites.

Report 110

How to Become an Instagram Influencer: 13 Tips for Beginners

Keyhole.co

Not to mention the free goodies and extra perks that come with holding an influential status on social media. Before you dive in, however, keep in mind that becoming a social media influencer isn’t as easy as it looks from a distance.