Waxing UnLyrical

JANUARY 20, 2015

Image: Manitoba Coupon Maven via Flickr, CC 2.0. Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance. Why: Content marketing touches all aspects of business communications, which is why Lee Odden provides an easy to understand model for keeping content marketing accountable and measurable.

Metrics 100

Metrics ROI Consultant Flickr 100

Waxing UnLyrical

AUGUST 10, 2011

The fact remains, whether new media or old, you must learn and know how to write content that connects with your communities. Community management: Community management has come to the fore as a unique role and discipline in itself. Image: velkr0 via Flickr, CC 2.0. For more on content rules, check out this great book.).

Skills 188

Skills Communities Issues Education 188

Waxing UnLyrical

JUNE 13, 2016

For instance, NATO cross-promotes across a variety of channels, but they also upload exclusive content on Flickr that you can’t find on their other networks,” says Steven Mehringer , Head of Communications Services in the NATO Public Diplomacy Division, in this Socialbakers post.

Education 100

Education Exercises Consultant Banking 100

Akamai Marketing

APRIL 4, 2011

The reason millions of people use these platforms is because they want to engage with PEOPLE. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. Here’s the answer.

Lurker 203

Lurker Klout Policies Consultant 203

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Moving beyond your website, the concept of analytics is also strongly applicable to your other online initiatives as well.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Waxing UnLyrical

AUGUST 15, 2011

Image: Abdulmajeed Al.mutawee via Flickr, CC 2.0. A fine example of this is in an article I read on CollegeWebEditor.com where Rick Stutz, Coordinator of E-Communications at Juniata College, talked about the redesign of the school’s homepage. Its goals are entrenched in reputation and community-building.

Study 178

Study Committee Metrics Education 178

Social Media Marketing

JULY 24, 2013

In addition, US Twitter users are most active after 6 pm, whilst those in the UK are highly engaged between the hours of 10 a.m. Commentary The excitement over real-time engagement and cutesy content based on trends seems to be waning (The Atlantic Wire: " That Was Fast: Twitter Is Over Your Real-Time Royal Baby Marketing ").

Social Media 162

Social Media Flipboard Journal comScore 162

Adam Cohen

JULY 12, 2010

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it.

Research 265

Research Social Media Marketing Retail 265

Techipedia: Tamar Weinberg

MAY 18, 2010

Through social media, you can find out what online communities your existing customers belong to. And don’t forget that your customers can spread the word for you to these communities. It showcases your company’s personality Engaging through social media lends itself to more personal contact with customers.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Adam Cohen

JULY 16, 2010

I sincerely hope that people just sit back and enjoy the brilliant piece of work, and stop giving P&G the link love. Who’s with me? (By By the way, I’m glad to hear he stopped the oil spill). This weblog does not represent the thoughts, intentions, plans or strategies of my employer or clients.

Badge 201

Badge Disqus Web 2.0 Retail 201

Waxing UnLyrical

JANUARY 13, 2011

Image: Heather Phillips via Flickr, CC 2.0 Our community was now creating the bulk of our content. With Google Analytics I can see if people are engaging with our blog’s content and then use that information to adapt to the preferences of site visitors. Image: Mike Licht, NotionsCapital.com via Flickr, CC 2.0

Project 170

Project How To Class Posterous 170

Firebelly

AUGUST 18, 2010

Learn how to make data-driven decisions about content by using Insights, launch "legal" contests and promotions via the Wildfire application, and create an engaging landing tab for your Page with Static FBML. You can find Firebelly speaking at the following sessions.

Paid Search 135

Paid Search Reputation SMS Conference 135

Bare Feet Studios

JULY 25, 2011

Google Analytics. www.google.com/analytics. Do you have a community on the ground to support an online community? Or would you be better served to set up a community inside another social network? Do you have basic video skills to make yours engaging? How often should you get reports? Yelp/Trip Advisor.

Social Media 79

Social Media Ustream Wiki Content management systems 79

Firebelly

JULY 22, 2010

link] Through the experience of engaging my community online, I found MyCar Doc, a local gig that all of my friends use for their auto repair solution. In my instance the company's policy, which is special to Firestone and not to the industry as a whole, stood in the way. Sadly, Firestone won't change, but I will.

Social Media 188

Social Media Paid Search SMS Syndication 188

Diva Marketing Blog

JUNE 10, 2012

you lend that content to and community to outlying networks.” (p p 24) The question then becomes is what’s the source of the content and community? Whatever a company selects they will end up customizing it if they want meaningful analytics for their monitoring program. Geoff Livingston: Usually, it’s the company.

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Waxing UnLyrical

DECEMBER 21, 2010

Image: Matthew Smith via Flickr, Creative Commons Can you say “love at first byte&# ? There are several other options, such as Flickr, Tumblr, WordPress, Blogger, etc… even Ping.fm. It really is a community. I think what delights me most about Amplify is that there really is a community sense to it.

Social Networking 270

Social Networking Class Comments Conversation 270

Firebelly

MAY 21, 2010

Falling in love with just one social media community can be very limiting to your strategy and the type of engagement you are looking to implement. A lot of times, just because you love a particular platform or community and feel comfortable there, doesn’t mean that your customers or audience is there.

Social Media 101

Social Media Facebook Mobile Newsletter 101

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Waxing UnLyrical

OCTOBER 6, 2010

Image: cvrcak1 via Flickr , Creative Commons Bats in the belfry? Not only was the audience engaged, but they really began to grasp what I was telling ‘em. I wasn’t going to talk analytics or measurement ( Chuck Hemann , K.D. At first glance, you’d think I was crazy for trying to do such a thing for this kind of audience.

Class 182

Class Postrank Comments Tourism 182

Kikolani

JANUARY 16, 2011

This will usually lead to those bloggers coming back to your site and engaging with you in your blog as well. Answer: I like to think of having a Facebook page as a way to further engage your audience. Also, it’s not all about what you do on your site or your social media. How do you avoid or mitigate against this?

Questions 167

Questions WordPress Postrank Blogger 167

Firebelly

MARCH 5, 2010

As it escalates, however, it unlocks opportunities that are commensurate with the community’s assessment of its value. In the same regard, the community will not support or reward lackluster, opportunistic, also-ran, or hollow engagement in the long term.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

Something I forgot to mention in the article is that I tracked the number of comments and “likes&# on friendfeed, and compared them to my analytics information over the course of a month. They don’t care about really engaging with the content. FriendFeed’s activity for me has ebbs and flows. And why only 4?

Aggregator 151

Aggregator Content Digg Posterous 151

Kikolani

SEPTEMBER 19, 2012

We want to be great writers, be great artists, take amazing photographs and build an engaging community. How to Set Up Blog Comments as Goals in Google Analytics Using WordPress Hacks. More often than not, we sit firmly opposite it. So how can we be sure if the cloud’s right for us? iPhone, iPod, iOS. Amazon Web Services.

Privacy 130

Privacy Exercises Data WordPress 130

Social Media Strategery

JANUARY 27, 2010

community, congratulate those of us on new career moves, and help connect potential candidates to new positions too. Analysts are part of an integrated project team and engage in every aspect of our work, including project planning, primary and secondary research and analysis, and preparation and delivery of final recommendations.

Gov 2.0 86

Gov 2.0 Web 2.0 Forums Wiki 86

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Logic says that the more pages a user views, the higher their level of engagement with the site. page views While a parity in page views exists between social networks for Online Marketing Banter, both SEO ROI and Van SEO Design experience higher engagement levels from Sphinn members. page views SEO ROI — 1.2

Social Media 100

Social Media StumbleUpon SEO ROI 100

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. Scroll down to the bottom of the post to grab the code you need for your post or site.

Marketing 265

Marketing SEO Journal Engineering 265

ProBlogger

FEBRUARY 20, 2013

Since we’ve already talked about selling blogs this week, I wanted to walk you through my buying experience today… Image by Flickr user quinn.anya, licensed under Creative Commons. I would prefer to buy an established blog in a niche that has decent traffic, an engaged community, and quality content.

Case Study 43

Case Study Study Buy Adsense 43

Firebelly

JANUARY 13, 2010

@Doug: I agree that Facebook has lifted Twitter's "@" concept (although the @ is not actually displayed), but the RTs and #s are creations of the Twitter community. Those have not been developed or adopted by the FB community. To sum it up, I guess I think "When in Rome."

Syndication 101

Syndication MySpace Paid Search Social Media 101

ProBlogger

JUNE 14, 2012

Habari is a secure blogging platform designed from the ground up with the current and future needs of the blogging community firmly in mind. Google Maps, AdSense, and Analytics. support for a wide variety of media, including Viddler and Flickr. Let’s begin. Some examples of blogs run on this platform include: [link].

WordPress 42

WordPress Open Source FAQ Screencast 42

Myrland Marketing

APRIL 6, 2010

While many lawyers shy away from Facebook for business development, if you are practicing retail law: family law, personal injury law, employment law etc – than Facebook is a great place to engage with individuals talking about what you do. With the right analytics in place those sites can give you some numbers that may be meaningful.)

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Convince & Convert

AUGUST 18, 2010

Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Bret [link] Chris Bird Very well said – it's about deeply engaging those that you do have while optimizing current efforts to grow the base. How can we make a viral video that gets thousands of views?

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

MAY 17, 2012

Although we consult primarily for large and medium-sized businesses here at Convince & Convert, we are often asked online and in speaking engagements about social media management tools for smaller businesses. Better engagement across multiple networks. Are you evaluating user engagement over time or for a specific campaign?

Social Media Management 162

Social Media Management Small Business Social Media Tools 162

Buffer Social

AUGUST 8, 2017

From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. We have a suite of products for publishing , engagement , analytics , and team collaboration. The analytics feature will be coming soon.

Social Media Management 111

Social Media Management Social Media Tools Price 111

Techipedia: Tamar Weinberg

JULY 8, 2008

In the many paragraphs that follow, learn from many of the experts and hear what they consider success when using social media to engage with consumers about products and services. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly. Others aren’t.

Social Media 163

Social Media Marketing Consultant Communities 163

Justin Levy

JUNE 23, 2010

You learn about creating an ad, setting a budget, selecting cost-per-click (CPC) or cost-per-impressions (CPM), discovering your target audience, and using Facebook Insights (analytics). With all the described options, you learn that one of the best uses of Facebook for your business is through the development of communities.

Facebook 259

Facebook Marketing Privacy Class 259

Webbiquity SMM

SEPTEMBER 12, 2011

As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Cohen describes how GE found success with a private social media community. Social Media Case Studies.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Kikolani

JULY 6, 2011

Keep it short and engaging, since people who don’t have 31 days to build a better blog, surely wont have 10 minutes to hear you tell them how awesome you are. Google Analytics is reporting that your traffic is through the roof! Today is all about engaging your readers. You’re engaging with your readers.

How To 160

How To Forums Hosting Flickr 160