Waxing UnLyrical

OCTOBER 21, 2015

I witness the power of data every day as the Director of PR Engineering at AirPR , a PRTech company focused on cultivating the PR leaders of tomorrow through analytics, insights, and measurement. Image: Matias Garabedian via Flickr, CC 2.0. The challenge with data is that it can be difficult to comprehend.

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Waxing UnLyrical

JANUARY 5, 2015

Image: Steve Harris via Flickr, CC 2.0. How to Set Up Google Analytics Goals and Score More Conversions! How to Set Up Google Analytics Goals and Score More Conversions! Why: The data Google Analytics provides can be daunting! today’s roundup follows suit. 5 Shifts to Fix Your Social Media Metrics.

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Webbiquity SMM

JANUARY 24, 2019

In addition, a significant portion of social media marketing is engaging with your community. Analytics – A lot of marketing is based on intelligent guesses. All of this requires constant human input. Automation, in this case, merely refers to the execution of the campaign. This cannot and should not be automated.

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Waxing UnLyrical

JANUARY 20, 2015

Image: Manitoba Coupon Maven via Flickr, CC 2.0. Why: Content marketing touches all aspects of business communications, which is why Lee Odden provides an easy to understand model for keeping content marketing accountable and measurable. What Social Media Analytics Can’t Tell You About Your Customers.

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Idaconcpts

FEBRUARY 15, 2013

Apart from scheduling posts on social media sites, it also allows companies to look at analytics, which enables them to make strategies on how to attract people to their company pages. Yelp has a huge community, and the reviews on the site are read seriously. It’s available for iOS and Android. DoubleDutch Events.

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Waxing UnLyrical

AUGUST 24, 2011

“It’s the data we could catch, but aren’t, or we’re tracking it, but the data isn’t in a useable for the analytics and the operations we’d like to perform on the data.&#. “The best results will come from putting the analyst, creative and community manager in same team & room – brainstorming.

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Waxing UnLyrical

AUGUST 10, 2011

The fact remains, whether new media or old, you must learn and know how to write content that connects with your communities. Community management: Community management has come to the fore as a unique role and discipline in itself. Image: velkr0 via Flickr, CC 2.0. For more on content rules, check out this great book.).

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Waxing UnLyrical

FEBRUARY 25, 2015

Jason Keller pointed out that a Twitter chat helps “localize” the internationally dispersed PR community. This question resulted in a wide range of answers from the #MeasurePR community. Shonali feels that the most important skill is “getting to grips with analytics.” Image: Droid Gingerbread via Flickr, CC 2.0.

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The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Moving beyond your website, the concept of analytics is also strongly applicable to your other online initiatives as well.

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Waxing UnLyrical

JUNE 13, 2016

For instance, NATO cross-promotes across a variety of channels, but they also upload exclusive content on Flickr that you can’t find on their other networks,” says Steven Mehringer , Head of Communications Services in the NATO Public Diplomacy Division, in this Socialbakers post.

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Waxing UnLyrical

AUGUST 22, 2011

While I love blogging, the blog community, social media, etc., Recently, while looking at Waxing UnLyrical’s analytics, I found that over the last year, visits to the blog have increased dramatically. Image: cosmocatalano via Flickr, CC 2.0. The three main reasons for this are: 1. Did you learn something new?

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Firebelly

SEPTEMBER 2, 2010

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success.

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The Marketing Blog

DECEMBER 24, 2009

Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 Home About In the Media Criticising Social Media ? Preventing Social Media Spam December 25, 2009.9:00 00 am Enterprise 2.0 Enterprise 2.0

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Akamai Marketing

APRIL 4, 2011

What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What you give your community, otherwise, seriously, why should they care? Its all about “What’s in it for them&#.

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Waxing UnLyrical

AUGUST 15, 2011

Image: Abdulmajeed Al.mutawee via Flickr, CC 2.0. A fine example of this is in an article I read on CollegeWebEditor.com where Rick Stutz, Coordinator of E-Communications at Juniata College, talked about the redesign of the school’s homepage. Its goals are entrenched in reputation and community-building.

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Firebelly

JUNE 10, 2010

  The article, Appealing to Community , focused on how not-for-profits are reaching out to younger donors with social media while keeping older supporters in the fold. 

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Techipedia: Tamar Weinberg

MAY 18, 2010

Through social media, you can find out what online communities your existing customers belong to. And don’t forget that your customers can spread the word for you to these communities. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

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The Marketing Blog

MARCH 2, 2010

I was just testing uberVU , a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are quite interesting to say the least. ‘Facebook’ being a closed platform the community considers it as a friend focussed channel.

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Laurel Papworth

MAY 5, 2011

What with Tom Tom selling our GPS data to the police that then book us for speeding, and facial recognition connecting our faces to our social networks and the privacy implications that entails, are we thinking enough about the big issues in our rush to upload, tag and share content in online communities?

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Techipedia: Tamar Weinberg

JANUARY 15, 2008

small business, analytics (he dedicates a whole section to this one!), 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca robots.txt, IP questions for hosting, etc.),

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Social Media Marketing

JULY 24, 2013

CIPR Guide to Social Media Monitoring from Chartered Institute of Public Relations McKinsey & Company has released a report on Big Data, Analytics and the Future of Marketing & Sales , looking at the most meaningful content around this often-discussed topic. Image credit: drew domkus (Flickr).

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Adam Cohen

JULY 12, 2010

The web analytics team knows about what customers do with your own web assets, not about what customers do – in the real world and in online social channels where you don’t own the assets. Do your customers have a need for community, convenience, or collaboration? The CMO will also want to know the data. What did I miss?

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Firebelly

FEBRUARY 25, 2010

Hart - builders, developers and managers of distinctive apartments communities in the Indianapolis area, Bloomington, IN and Dayton, OH - launch the Show The Love sweepstakes for both their residents and non-residents alike. Hart Apartment Communities Facebook Page. Hart has truly embraced social marketing. Hart in 2010.

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Adam Cohen

JULY 16, 2010

I sincerely hope that people just sit back and enjoy the brilliant piece of work, and stop giving P&G the link love. Who’s with me? (By By the way, I’m glad to hear he stopped the oil spill). This weblog does not represent the thoughts, intentions, plans or strategies of my employer or clients.

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Waxing UnLyrical

DECEMBER 19, 2010

Five ways to make your listening reports better , from Chuck Hemann ‘s Analytics is King. Image: Peter Roome via Flickr, Creative Commons Thanks so much for stopping by WUL! Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help?

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Firebelly

AUGUST 18, 2010

You can find Firebelly speaking at the following sessions. Saturday, August 21 10:15 AM Facebook for Business Chad Richards Develop a strategy and establish success metrics for your business Facebook Page.

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Bare Feet Studios

JULY 25, 2011

Google Analytics. www.google.com/analytics. Do you have a community on the ground to support an online community? Or would you be better served to set up a community inside another social network? Leave a comment so you can be automatically updated when changes occur! How often should you get reports? www.ning.com.

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Firebelly

JUNE 24, 2010

Before jumping in to a starting a social community, start off with a good alternative like Facebook Pages. You can bring together all of the fans of your brandusing an account that they already have, and it offers a lot of great features that can easily rival other communities. Each could do wonders for any brand.

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Waxing UnLyrical

NOVEMBER 4, 2010

First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog.

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Waxing UnLyrical

JANUARY 13, 2011

Image: Heather Phillips via Flickr, CC 2.0 Our community was now creating the bulk of our content. With Google Analytics I can see if people are engaging with our blog’s content and then use that information to adapt to the preferences of site visitors. Image: Mike Licht, NotionsCapital.com via Flickr, CC 2.0 Efficiency.

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Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

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Diva Marketing Blog

JUNE 10, 2012

you lend that content to and community to outlying networks.” (p p 24) The question then becomes is what’s the source of the content and community? Whatever a company selects they will end up customizing it if they want meaningful analytics for their monitoring program. Geoff Livingston: Usually, it’s the company.

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Firebelly

JULY 22, 2010

link] Through the experience of engaging my community online, I found MyCar Doc, a local gig that all of my friends use for their auto repair solution. In my instance the company's policy, which is special to Firestone and not to the industry as a whole, stood in the way. Sadly, Firestone won't change, but I will.

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Firebelly

NOVEMBER 12, 2009

twitterrhea: the act of sending too many Twitter messages Next time you hear a Twitterer use a Twitter termincorrectly, hand them this list to aid in the twiteracy (Twitter literacy) ofthe tweeple in the growing twitosphere.   If we’re all on the same page, it reduces the risk of getting lost inTwitlation.

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Waxing UnLyrical

DECEMBER 5, 2010

As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned: that the community you are trying to build is great; but the community you have is even more important. from Chuck Hemann ‘s Analytics is King. What other reason do you need? Who are yours?

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ProBlogger

NOVEMBER 18, 2014

I wish I could show you an actual traffic chart of ProBlogger’s growth but when I started it back in 2004 I didn’t have Google Analytics installed (it didn’t come along until 2006, from memory). We started a forum in time, too, to build this community further. Let’s start with ProBlogger.

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Firebelly

FEBRUARY 2, 2010

Instead of spending $15 million (like they did for Super Bowl spots in 2009) the company shifted ad dollars to an online marketing effort called Project Refresh that will award more than $20 million in grants to "those presenting the best ideas to improve the communities we call home and, perhaps, transform the society we call America."

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