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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. TikTok Analytics Defined.

Analytics 132
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YouTube Analytics: 21 Metrics That You Should Track

Keyhole.co

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. And any strong video marketing strategy is backed by powerful YouTube analytics tools.

Metrics 83
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Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? Why you should setup the goals and conversions feature within Google Analytics? Unfortunately many marketers stay far away from analytics data and measurement as they think it's too complicated.

Analytics 131
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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. nBA Pulse, from newBrandAnalytics , is cloud-based software that helps brands gain real-time visibility into social media’s trending topics and see conversations that might impact their brand and product reputation.

Analytics 272
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Ultimate Facebook Analytics Guide: Insights You Need To Be Tracking

Keyhole.co

You still haven’t started using Facebook Analytics, have you? Maybe you don’t see why you should be using another Facebook analytics tool. The truth is, Facebook Analytics will completely change the way you do business. What is Facebook Analytics?

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How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The truth is your brand is all of these things and more. Your brand is what you say, do and think. The Living, Breathing, Human Brand. The human brand is much like a living, breathing organism. Human brands are humble.

Brands 131
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21 best social media analytics tools

Unmetric

The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand.

Analytics 103
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Snapchat Insights: How to Use the Analytics Tool (And What to Track)

Hootsuite

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy.

HootSuite 113
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Social Sharing + Analytics = ConversionBuddy

Mindjumpers

What I found really cool about the product is, that it allows sharing as well as integrates analytics to a website. This in turn gives brands a chance to track their sales as well as traffic sources real-time. Further, brands can identify the influential users from demographic and geographic profiles as well as purchasing patterns from sharing. With the ConversionBuddy closed-loop system, brands get a chance to own and protect their data exclusively. Tweet.

Analytics 173
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How to Find The Best Influencer For Your Brand

Social Media Strategies Summit

Today, it’s become integral to many brands’ marketing strategies — and it’s only getting more popular. This article will explain how to do it, why it’s important, and how to ensure an influencer will be a good fit for your brand. 5 Steps to Vet If an Influencer Is Right for Your Brand.

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Coming Soon to Hootsuite: Composer, Analytics, and Customer Care Updates

Hootsuite

Extensibility: We’re deepening our focus on two-way integrations with the systems that matter most to our customers. We want you to feel confident using social, helping you to increase your brand awareness and customer engagement. This will be available within Analytics.

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Taking a Peek at Twitter Analytics

Social Media Marketing

So I asked the PeekAnalytics team if they’d be able to run my account through their system. Here''s what the report looks like as delivered: PeekAnalytics Report - Scott Monty Typically for most average users and brands, it''s difficult to discern any kind of data about their Twitter followers. And of course, analytics aside, the good old @ reply is still the best way to engage with individuals on Twitter. Twitter analytics

Analytics 129
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How to Set Up Google Analytics: A Step-by-Step Guide

Hootsuite

Knowing how to set up Google Analytics is the first step to understanding: Who your website’s visitors are. Google Analytics is absolutely free. However, setting up Google Analytics can be hard (to put it mildly). Why you need Google Analytics.

HootSuite 114
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The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Buffer Social

Instagram analytics are a key part of any Instagram marketing strategy. Without analytics , your Instagram marketing efforts can be a little hit-and-miss. Analytics are often essential for answering your questions. With Instagram analytics, you can obtain a ton of valuable data and information to understand how your brand is performing on Instagram and how you can improve your results. In this guide, we will be covering several topics under Instagram analytics.

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15 Top Digital Marketing & Branding Trends for 2020 [podcast]

Pam Moore

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? Brands Get More Human.

Trends 78
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What is brand monitoring and why is it important?

Sprout Social

Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. What is brand monitoring? Brand monitoring is the process of tracking different channels to identify where your brand is mentioned. Why brand monitoring matters.

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4 Real-Time Monitoring Tools that Save Your Brand Time

Ignite Social Media

How does one brand monitor and listen to the thousands, if not millions of members in its community? This daunting task seems like a nightmare to any individual managing a social channel for a brand or organization. Many people have dedicated their lives to developing tools to help brands monitor and listen to their communities in real-time. But the area where this tool excels more than Engagor, is in its analytical capabilities.

Tools 86
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Fetching Friday – Resources Mashup, ASW11 & Productivity Systems

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, who’s going to Affiliate Summit West, and productivity systems on kikolani.com. 20 tips for a better blog launch – covers design, branding, content, SEO, and promotion. 3 ways to approach link requests – whether you should ask for a link as a SEO professional, as a representative of the client, or as a brand advocate. Search Engines / SEO / Analytics.

Resources 113
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Why it’s time to break up with your biannual brand survey

Sprout Social

Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on the brand health reporting equivalent of an excellent date. Plus, social insights can give you everything you got from your brand survey and more. Twitter Brand Surveys.

Survey 68
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Using Livestreaming to Grow Your Brand, Community, & Influence

Waxing UnLyrical

Discovering and refining the focus of my show has helped my brand grow substantially. Development : I’m going to talk about this later under the auspices of brand growth, but my livestreaming show has slowly evolved from focusing on just education to a broad range of topics in social media, digital marketing and entrepreneurship. I pride myself on being a good listener and I examine my own analytics. I also use a higher quality camera, microphone and lighting system.

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How to Organize Your Content Marketing Assets in 3 Easy Steps [podcast + worksheets]

Pam Moore

I am teaching you a system and processes that I know work and helped me survive 13 layoffs at one company alone in the middle of a tough economic downturn. Time for a re-brand or simple refresh for your business or personal brand?

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A System for Easily Publishing Consistently Great Content – A Pamela Wilson Series

ProBlogger

This five-part series is a guest contribution from Pamela Wilson of Big Brand System. And I’ll begin to share my system for publishing high-quality content consistently. It’s a system I’ve used for years, and it made content creation faster, easier, and more fun. That’s how it is for me with my content on Big Brand System. Introducing the 4-Day Content Creation System. Look for a traffic pattern in your site analytics.

System 39
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Why Content Creators Make Great Social Media Managers for Brands

Pixlee

While not a new trend, social media content creators are blurring the line between brands, media powerhouses and marketers. . As brands look to adopt new models for engaging their audiences, creators become increasingly viable candidates for social media managers.

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A System for Easily Publishing Consistently Great Content – A Pamela Wilson Series

ProBlogger

This five-part series is a guest contribution from Pamela Wilson of Big Brand System. And I’ll begin to share my system for publishing high-quality content consistently. It’s a system I’ve used for years, and it made content creation faster, easier, and more fun. That’s how it is for me with my content on Big Brand System. Introducing the 4-Day Content Creation System. Look for a traffic pattern in your site analytics.

System 38
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Research-Driven Ideas for Social Data

Mindjumpers

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. These areas have been somewhat excluded in the past by more traditional information systems research. This is an all too familiar fear of social media managers who defend increasingly vulnerable brand reputations online.

Research 163
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Love Your Brand

Twist Image

Let's not forget about brands. Let's not forget about how a brand connects to a market. When you think about your brand, do you really (and truly) understand the importance of the creativity behind it. We're inundated with technology (data, analytics, automation, platforms, channels and more). With that, the conversation tends to be more about "where" the brand is connected, and much less about "how" that brand is connected. brand.

Brands 48
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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights. A good DIY choice for small brands looking for a no cost option. SENTIMENT BASED ANALYTICS.

Analytics 216
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How to Develop Your Social Media Brand Strategy

Rebekah Radice

It could make the difference between an oops you can’t recover from and a strategy that builds brand awareness, conversation, and engagement. In this episode of the Brand Authority podcast, you’ll learn how to quickly establish your social media brand strategy. Subscribe to Brand Authority Podcast in iTunes. How to Develop Your Social Media Brand Strategy. Use analytics to determine when your followers are most active online.

Brands 94
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Writing Around the Web – Social Media SEO, Google Analytics, and Social Proof

Kikolani

So if you’re interested in helping me become the next bad-ass SEO blogger finding out how to optimize your social media profiles for search for better personal and professional branding: Check out this post and follow the step-by-step directions. Sure you get great functionality with the base system, but you can enhance it using plugins, and the comment system – the heart of the community of your blog – is not excluded from enhancement.

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Building the Talkwalker Brand in North America – Celebrating a Year of Successful Expansion

Talkwalker SM

My team of analytics experts learned how to use the platform in a matter of days and the easy reporting functions have saved the account teams, perhaps even days of time.” With the level of detail the system provides, the international reach, and the data visualizations, Talkwalker helps us to access precisely the information our clients need to keep their businesses moving forward.” 1 year ago today, we launched our first office outside Europe in New York City.

Report 76
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How Reebok ‘Got Fit For Social’ And Established A Consistent Brand Voice

The Realtime Report

When Reebok set out to consolidate their social presence, a brand audit found that the company had no less than 225 Facebook pages, 100 YouTube channels and 30 Twitter accounts. Bahl and Scibelli started by auditing the brand’s social presence themselves, rather than hiring an agency to manage the process. On Facebook, the brand rolled up local pages into three consumer-led brand pages: Reebok (with over 1.2

Report 133
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The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity SMM

There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. A very good spying tool where you can see your competitors website analytics.”

Tools 132
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3 Easy Steps to Organize Your Content Digital Assets Like a Pro

Pam Moore

I am teaching you a system and processes that I know work and helped me survive 13 layoffs at one company alone in the middle of a tough economic downturn. Need help taking your brand to the next level? Social Profit Factor can help you ignite your content and brand architecture to grow your online tribe and business with social networks such as Facebook, LinkedIn, Instagram and Twitter. Want to leverage social media, digital marketing and branding to grow your business?

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3 Easy Steps to Organize Your Content Marketing and Assets Today

Pam Moore

I am teaching you a system and processes that I know work and helped me survive 13 layoffs at one company alone in the middle of a tough economic downturn. Need help taking your brand to the next level? Social Profit Factor can help you ignite your content and brand architecture to grow your online tribe and business with social networks such as Facebook, LinkedIn, Instagram and Twitter. Want to leverage social media, digital marketing and branding to grow your business?

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How to be a Digital and Social Marketing ROI Rebel – 10 Proven Strategies

Pam Moore

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. Many don't know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement.

ROI 78
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How to Develop Your Social Media Brand Strategy

Rebekah Radice

It could make the difference between an oops you can’t recover from and a strategy that builds brand awareness, conversation, and engagement. In this episode of the Brand Authority podcast, you’ll learn how to quickly establish your social media brand strategy. Subscribe to Brand Authority Podcast in iTunes. How to Develop Your Social Media Brand Strategy. Use analytics to determine when your followers are most active online.

Meme 60
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Content creators: Who they are, what they do and how they partner with brands

Sprout Social

Finding the right content creator for your brand is kind of like dating. Use this information to vet content creators and build lasting relationships with people that enhance and expand your brand. Where to find the right content creators for your brand.

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Automotive Brands Stay Ahead of The Super Bowl Advertising Game

The Realtime Report

Automotive Brands Stay Ahead of The Super Bowl Advertising Game. This begs the question: Do brands that pay for this prime TV real estate see a positive return on their advertising investment? To provide a response, Experian examined five automotive brands that had a social media component tied to their Super Bowl 50 campaigns. In fact, the percentage of high influencer followers (consumers with more than 1,000 followers) for these brands increased 14.8

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15 Hot Digital Marketing Trends for 2020 [video + podcast]

Pam Moore

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? Brands Get More Human.

Trends 78
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Analytics. Personal) Branding. Building a Brand/Brand Evangelism. 6 Key Benefits for Using Social Media for Small Business (OPENForum): Improved search results, better brand management, innovation, and three other benfits are explored in this article — and it’s why small businesses should consider social media if they’re still (really?) Twitter Chats and Twitter Parties for Brands (Stephanie Schwab): Twitter chats: it’s what we do now.

Marketing 219
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31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g.,

Brands 169
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. Her integrated marketing and communications organization is responsible for positioning Cisco’s growth strategy and cultivating opportunities in new and existing markets through market and customer insight, corporate positioning, branding, and advertising.

Twitter 204