Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 105

Sentiment Analysis Patterns Price 105

Unmetric

JUNE 11, 2019

The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. But luckily there are several analytical tools to help marketers automate such mundane activities. Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand.

Analytics 125

Analytics Tools Social Media Curation 125

Sprout Social

APRIL 16, 2024

Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. By tracking conversations, sentiment data and other relevant information, they provide insights into audience preferences and behaviors.

How To 99

How To Sentiment Template Templates 99

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. This is particularly useful for brands that want to track their social media presence, track competitors, and monitor customer feedback in real time. all in one easy-to-use dashboard.

Industry 52

Industry News Google Brands 52

Sprout Social

OCTOBER 15, 2020

Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. What is brand monitoring? Brand monitoring is the process of tracking different channels to identify where your brand is mentioned. Brand monitoring vs. social monitoring. Why brand monitoring matters.

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Brand Monitoring Brands Sentiment Reputation 141

Oktopost

FEBRUARY 26, 2024

Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. While social media undoubtedly serves as a vital tool for fostering audience engagement and establishing brand recognition, its potential for lead generation and revenue acquisition holds even more weight for those of us in B2B.

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Sprout Social

FEBRUARY 8, 2024

Examining your industry peers will help you better understand your customers’ needs and brand perception. For example, you can determine how to optimize product placement by looking at how your competitors position their products through messaging, branding and packaging. What do people think about each brand and product?

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Comparison Analysis How To Sentiment 110

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

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Reputation Brands Construction How To 59

Sprout Social

OCTOBER 4, 2023

Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Let’s dive in.

Strategy 123

Strategy Brands UGC Marketing 123

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on the brand health reporting equivalent of an excellent date. Plus, social insights can give you everything you got from your brand survey and more. What is a brand survey? But what about the rest of the year?

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Survey Brands Sentiment Template 93

Net-Savvy Executive

MARCH 12, 2012

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. As long as text analytics remains an active area of research, today's products won't be as good as next year's, either. At what level is sentiment scored and reported?

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Sentiment Analysis Crowdsourcing System 73

Sprout Social

AUGUST 10, 2022

A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Instead of going about it the “traditional” way, brands can use influencer marketing tools to reach their goals faster.

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Influencer Tools Marketing Software 113

Oktopost

FEBRUARY 29, 2024

To effectively gauge the success of social selling initiatives, you need to employ robust analytics and track your prospects as they move through your sales funnel. Comments and Mentions: Provides insights into consumer interactions and sentiment towards the brand.

ROI 62

ROI B2B Organization Platform 62

Keyhole.co

NOVEMBER 6, 2022

That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against a potential crisis. But which social media monitoring tool is the best for your brand?

Tools 52

Tools Social Media Sentiment Price 52

Oktopost

JULY 22, 2021

Then you can manage all of your interactions and analytics from within the familiar environment of your CRM. Social CRM describes any CRM system that incorporates data from customers’ social media profiles and activities. With Social CRM, businesses get more detailed insights into customer sentiments and behavior.

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Social CRM B2B How To Patterns 96

Sprout Social

SEPTEMBER 18, 2023

What is your current brand perception? There might be significant shifts in the market that push your strategy in a certain direction or internal changes that will influence your brand marketing strategy. And 26% agree that memorable brands take risks with their social content. How has AI impacted the market?

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Marketing How To Sample Samples 132

Keyhole.co

MARCH 2, 2023

Anyone who’s managed the social media accounts for a brand or business will gripe about content planning, audience targeting, ROI tracking , and the like. It also has a series of analytics dashboards built in, and these can help you base your marketing decisions on hard data. It takes a clear head and a plan to keep a crowd interested.

Social Media 52

Social Media Tools HootSuite Marketing 52

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. That requires regular monitoring of responses on your campaigns and conversations around your brand. Besides auto-posting features and analytics, this nifty tool offers best-in-class social listening capabilities.

Tools 52

Tools Social Media Curata Price 52

Hootsuite

JANUARY 24, 2022

In general, the term refers to social media metrics and demographics collected through analytics tools on social platforms. Social media data analytics provide information that helps you understand what’s working. If you want to use social media to build brand awareness, you might be most interested in tracking engagement.

Data 94

Data Social Media HootSuite Template 94

Sprout Social

NOVEMBER 2, 2023

Let’s explore what customer journey mapping is and how it helps your brand. A touchpoint on the customer journey map is the point of interaction a customer has with your brand. Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints.

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Examples Template Templates How To 104

The Realtime Report

DECEMBER 12, 2012

and AOL data analytics brainiacs, the company says it has created the first social media system that uses AI to understand and analyze millions of social conversations in realtime, and then convert them into campaigns that can be tracked and measured. And of course there are analytics. which it launched today.

Social Media Management 191

Social Media Management Influencer Platform Social Media 191

Hootsuite

MAY 1, 2023

A social media workflow is a system for managing your social media post creation, publication, and promotion. Benefits of a social media workflow An effective social media workflow ensures that every post is well-crafted, timely, strategic, and aligned with your brand guidelines. What is a social media workflow?

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Template Templates Social Media Tips 134

Hootsuite

APRIL 12, 2021

Extensibility: We’re deepening our focus on two-way integrations with the systems that matter most to our customers. And, with both customers and reps working remotely, brands suddenly need more out of their customer service tools. Automatically log social tickets to CRM systems for a 360-degree view of customer interactions.

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HootSuite Insurance Hubspot Sharepoint 96

Unmetric

FEBRUARY 28, 2019

In our bid to make social media analysts’ lives spreadsheet-free, we’ve added yet another layer of analysis to our famed Brand Posts tab. Earlier, this part of the Unmetric platform listed all the posts a brand has posted over a specified time period and helped you benchmark them against other brands on a series of metrics.

Metrics 80

Metrics Sentiment Analysis Types 80

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis!

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Hootsuite

FEBRUARY 24, 2023

Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. This plan doesn’t even include access to third-party integrations, such as stock photo apps or digital asset management systems. When is Social Studio shutting down? Want to go deeper?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Keyhole.co

OCTOBER 13, 2023

The modern labor market and recruiting system are changing very fast. Also, this type of recruiting includes employer branding and influencer marketing. Promoting the company’s brand Studies have shown that approximately 62% of candidates research each company’s reputation through social media before applying for a job.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Razor Social

MAY 15, 2019

An influencer that you want to work with should: Have an audience that is relevant to the audience you want to target Be able to demonstrate a high level of engagement Show their work with previous brands together with results Show their influence amongst other influencers Demonstrate that they deliver valuable content Show they can be trusted.

Influencer 104

Influencer Social Media How To Campaign 104

Keyhole.co

SEPTEMBER 28, 2023

Monitor analytics on a regular basis As mentioned, data is king on social media. To get the best insights, you need the right analytics tool. Keyhole is an all-in-one social media analytics tool. With Keyhole, you can analyze multiple profiles, brand mentions, campaigns, and influencers instantly.

Instagram 52

Instagram Hashtag Patterns Analytics 52

Bill Hartzer

MAY 26, 2010

Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels. What is needed are powerful methods, and tools to track your brand in the social media paradigm.

Cymfony 152

Cymfony Social Media Tools SM2 152

Sprout Social

JULY 28, 2020

Throughout quarantine, social gave brands a direct line to their customers. According to the latest Sprout Social Index, 47% of consumers follow brands on social media to stay up to date on company news. In other words, customers are reaching out to brands on social more as they adjust to new shopping experiences.

Strategy 134

Strategy Retail Marketing How To 134

Oktopost

JUNE 1, 2023

Social media marketing What is a Lead Scoring System? Scheduling content The most successful social media content publishing strategies are built on consistent and regular posting, which means that the most successful brand social media accounts are those that are backed by a content publishing schedule, and not a do-it-on-the-fly philosophy.

ROI 62

ROI Social Media Marketing Curation 62

Webbiquity SMM

SEPTEMBER 16, 2013

So we have to ask: Why would someone purchase fakes on a system whose sole function is to communicate with people?” It’s a better environment for promoting hospitality, entertainment, retail and fashion brands than for industrial goods. ” There are two problems with this argument. Social Mentions. Link Counts.

Metrics 195

Metrics Marketing Class ROI 195

Oktopost

MARCH 16, 2022

However, social media is also a force to be reckoned with, and, unless you have a team of people monitoring each one of your social channels constantly, it’s impossible to keep on top of what your followers are saying about your brand. Here’s when social media sentiment analysis comes into play. How Does a Sentiment Analysis Work?

Sentiment 109

Sentiment Analysis Social Media How To 109

Proactive Report

APRIL 13, 2018

Brands and organizations are naturally interested in the journey of their customers, supporters or members. To raise awareness of a brand or product is a common business goal – it’s the first step of the stakeholder or customer journey. Analytics comes into play once the content is out there. Measuring awareness.

Analytics 55

Analytics Sentiment Conversation Sites 55

Audiense

AUGUST 3, 2018

Thanks to social data, target audiences can be defined and identified based on different criteria, depending on the needs of each brand, product or service. You can also discover audiences based on interests and affinities with specific products or brands. Identification of relevant audiences. Audiences segmentation.

Data 74

Data Sports Analysis How To 74

Sprout Social

JANUARY 25, 2017

Social media is great for branding and customer service , but don’t overlook its value for lead generation as well. Social media monitoring is looking at individual conversations going on about your brand or target keywords, usually in real time. The overall sentiment about your brand on social. Systematize.

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How To Sentiment Analytics Team 40