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Foundations for integrated digital marketing

Sherrilynne Starkie

You have no digital analytics to show you who saw it or if anyone was moved to act upon it. Start with setting up online monitoring for mentions of your company name, brands and products and services. But make sure your website has an easy-to-use content management system (CMS) so you can update it often.

Marketing 284
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How to optimize your marketing budget: Do more with less

Sprout Social

What is your current brand perception? There might be significant shifts in the market that push your strategy in a certain direction or internal changes that will influence your brand marketing strategy. And 26% agree that memorable brands take risks with their social content. How has AI impacted the market?

Marketing 128
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10 Content Marketing Tools That Will Make Your Job Easier

Hootsuite

This AI tool that’s built into the Hootsuite dashboard just needs a simple prompt to create captions and post ideas that are appropriate for your brand. Whether your content comes from AI or from the sharp minds of your team, you can then use Hootsuite’s composer to set up your social media posts. Either way, OwlyWriter AI can help.

Tools 104
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The Ultimate List of Social Media Acronyms and Abbreviations

Hootsuite

But if your brand is using social media for business , properly using social media acronyms and social media abbreviations might be part of an effective social strategy. In fact, it’s one of the many social media trends your brand will want to understand. Resource: Is your brand a small business? from AskReddit. BTW: By The Way.

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How to Make a Link Tree for Instagram in 5 Easy Steps

Hootsuite

Bonus: Check out these 11 winning Instagram bios from top brands. If you’re looking for more customization options or need access to detailed analytics, you can also build your own link tree. Create a new page using your content management system — WordPress or your blogging platform. Get the free guide right now!

Instagram 138
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Why Brands are Adopting the Digital Newsroom Approach

Proactive Report

So why should a brand bother with creating their own newsroom? Isn’t it enough to have your content posted on all your social accounts? When the media or the public find a piece of content in social media they’re likely to follow a link back to your site. The ability to post different content categories.

Brands 80
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Everything You Need To Know While Building A Website

BeingOptimist

Ensure that you choose something that matches the brand identity and stands out from other sites on search engines like Google and Bing. Content Management System (CMS) like WordPress. A content management system (CMS) is a web application that allows users to create, edit and manage their websites.