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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

Sentiment 106
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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

Analytics 164
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The role of artificial intelligence in business in 2024

Sprout Social

At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Predictive analytics AI’s predictive analytics are pivotal in forecasting future customer behavior, a crucial factor in marketing decision-making. Why this surge?

Patterns 115
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How to Generate Leads in Real Estate: 22 Foolproof Tips

Hootsuite

Join a Slack community You may already use Slack to communicate with your team internally, but have you ever thought of using it to generate real estate leads? Slack communities are where people interested in a certain topic can come together to discuss the industry, ask questions, and swap advice or stories with other members.

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How to Make Money as a Freelance Social Media Manager

Hootsuite

Community management (engaging with followers, answering DMs and comments). Analytics and reporting. Community management. Many businesses hire social media freelancers to outsource the more time-consuming aspects of social media, such as community management. Creating and managing content calendars. Copywriting.

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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. Revolut , the digital bank that has taken the UK and Europe by storm, has over 6,000 TikTok followers. But it’s not just digital banks and fintech companies that find success on TikTok. Financial services.

Questions 105
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How to Become a Successful Social Media Consultant

Sprout Social

Community management. Having insurance, separate bank accounts, and an LLC can give you much-needed protection from lawsuits.”. A social media management platform , analytics program, content calendar and invoicing app, to name a few, can be life savers. Networking in local freelancer groups. Facebook Groups.