article thumbnail

How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

article thumbnail

Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

Koka Sexton

This book provides readers with an in-depth understanding of how to tap into customers’ behavioral instincts in order to drive customer action and loyalty. It also offers practical advice and case studies on how to effectively measure the effectiveness of behavioral science-based marketing campaigns.

Loyalty 81
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How To Use Competitor Analysis To Identify New Marketing Opportunities

Keyhole.co

They dedicate their time to study their competitors and outroot them by filling in the gaps. With competitor analysis, you can fuel your customer acquisition speed by delivering them more than you promised with newer updates and strategies. Let’s see how exactly competitor analysis can give you that unfair advantage.

article thumbnail

How AI insights improve decision making

Sprout Social

Easier decision-making AI insights arm decision-makers with comprehensive, real-time data analysis, reducing reliance on guesswork and intuition. A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI.

Sentiment 108
article thumbnail

6 Must-Know Types Of Competitor Analysis Tools With Top Recommendations

Keyhole.co

These power stats reveal how crucial competitor analysis is as a part of rudimentary marketing. There are tons of competitor analysis tools for accomplishing a specific goal. Why do you need competitor analysis in the first place? Competitor analysis tools can help you do just that. Of course not!

article thumbnail

How to Use Social Listening to Retain More Customers

Webbiquity SMM

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. That’s where sentiment analysis can help you. Measure your sentiment analysis data through the NPS scale and identify the promoters, passives, and detractors.

Sentiment 142
article thumbnail

How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. Increase brand loyalty Brand loyalty is precious.

Strategy 120