How to do competitive analysis on social media: case study
Awario
AUGUST 10, 2021
We break social media competitor analysis into 5 simple steps by comparing Apple Music, Spotify, and Google Play Music in an exciting social listening case study.
How to build a competitive analysis report with examples and tools
Sprout Social
MARCH 7, 2024
Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.
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What Are The Benefits of Audience Research and Analysis?
The Realtime Report
MARCH 21, 2023
What Are The Benefits of Audience Research and Analysis? What Is Audience Research and Analysis? Audience research and analysis is when companies identify and try to understand a targeted group of people who have the potential to become new customers.
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BREAKING: New Study on Brands’ Threads Usage Shows Rapid Declines
Ignite Social Media
AUGUST 1, 2023
August 1, 2023: Ignite Social Media today released a groundbreaking study revealing insights into the behavior and performance of 50 leading brand accounts on Threads, Instagram’s latest social network. Key Findings: Post Frequency: The study hand-captured 1,196 posts from the active 44 brands.
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Study shows social media drives sales
Sherrilynne Starkie
OCTOBER 25, 2012
The findings are based on a two-year analysis of brand-customer social media engagement and transaction data with the more than 10-million member AIR MILES Reward Program. Complete findings from the study can be found in a white paper titled The Social Media Payoff – Establishing the Missing Link Between Social Media and ROI.
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How To Use Competitor Analysis To Identify New Marketing Opportunities
Keyhole.co
MAY 30, 2023
They dedicate their time to study their competitors and outroot them by filling in the gaps. With competitor analysis, you can fuel your customer acquisition speed by delivering them more than you promised with newer updates and strategies. Let’s see how exactly competitor analysis can give you that unfair advantage.
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How To Do LinkedIn Competitor Analysis & Research
Keyhole.co
DECEMBER 5, 2022
But this needs the data-driven and proactive approach of LinkedIn competitor analysis. So, brands need to put their best into developing their LinkedIn competitor analysis strategy. In this blog, we have compiled a guide to help you with the whys and hows of LinkedIn competitor analysis. To understand the market.
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How To Do A Twitter Competitor Analysis In 5 Simple Steps
Keyhole.co
DECEMBER 7, 2022
In this blog, we’ll look at how you can do a Twitter competitor analysis in 5 simple steps. But first, let’s have a look at what we mean by competitor analysis on Twitter. What is a Twitter competitor analysis? Twitter competitor analysis is when brands dissect their competitors’ performance on Twitter. Source: Uber.
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ITIL Certification Cost & Benefit Analysis
The Realtime Report
NOVEMBER 13, 2019
ITIL Certification Cost & Benefit Analysis. ITIL Foundation Exam Study Guide And Resources . Whether you opt to enroll for an ITIL foundation course with a training provider or self-study, you will still need to go the extra mile and make use of the study guide.
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What You Need to Know About Conversion Lift Studies
Ignite Social Media
MARCH 28, 2019
Facebook conversion lift studies now make it easier than ever. We’ve outlined a few of the basics so you can get started with their self-serve conversion lift studies, awareness lift, and more! We’ve outlined a few of the basics so you can get started with their self-serve conversion lift studies, awareness lift, and more!
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Competitor mapping: The benefits and how to create your own
Sprout Social
FEBRUARY 8, 2024
If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. You need to study the strengths and weaknesses of your competitors to help identify opportunities for plays and boost your competitive edge. Competitor mapping is the cornerstone of competitive analysis.
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[Research] The Influence of AI on GTM Strategies
Convince & Convert
MARCH 7, 2024
The 23-page research study, How Go-To-Market Strategies are Evolving with AI , surveyed 275 go-to-market leaders across various departments to explore AI usage in GTM teams, its impact on strategy, successful AI technology stacks, and future AI benefits. Tip on using AI for market research and analysis.
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Top 500 Most Profitable Companies: U.S. vs the World
The Realtime Report
FEBRUARY 14, 2024
For a more detailed analysis, numbers, and diverse perspectives, we invite you to explore the full study here. Sectoral Disparities: Media, Wholesaler, and Retail sectors in the U.S. lagged behind with profit margins of 0.76%, 1.53%, and 2.60%, respectively.
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The New Social Currency, a research from Social Listening to Audiences Analysis
Audiense
MARCH 28, 2018
The research is about the penetration of crypto as a mainstream conversation topic, beyond the specialized sector, and the analysis has been developed based on the social conversation that has taken place around the issue, using the Pulsar and Audiense platforms together. If you are interested in this subject you can download the report here.
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Datalicious: Recent Studies of Note
SocialFish
SEPTEMBER 20, 2010
Just wanted to quickly point to a couple of recent studies you might be interested in. If anyone feels like doing some analysis like that, I’d be happy to post what you come up with here! in philanthropic work, and highlights the social media activity of two “power users” in the field.&# Interesting stuff!
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How AI insights improve decision making
Sprout Social
MARCH 19, 2024
Easier decision-making AI insights arm decision-makers with comprehensive, real-time data analysis, reducing reliance on guesswork and intuition. A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI.
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Indian Companies on Twitter – A Usage Study
The Marketing Blog
MARCH 8, 2010
39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no.
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How niche audience analysis helped create a winning programmatic advertising pre-launch campaign
Audiense
SEPTEMBER 18, 2023
Interact Works is a digital marketing agency that specializes in offering programmatic advertising services. To create campaigns that deliver excellent results to their clients, they target specific audiences with ads that contain relevant content.
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How to Find Your Audience on Social Media
Social Media Strategies Summit
MARCH 6, 2024
If your demographic analysis revealed that your target audience skews female and Millennial, there’s a decent chance they use Pinterest — and they probably love Instagram Reels. Read more: How to Run a Social Media Competitive Analysis 7. Maybe you’d generate more traffic if you switched focus to Instagram and TikTok.
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How to Keep Content Ideas Coming With Whitespace Analysis
Unmetric
AUGUST 2, 2016
If you were to search for Whitespace Analysis on Google, you will find various websites that give you at least three different explanations. Process Management Whitespace Analysis. Whitespace Analysis is a term usually used in process management. Marketing Whitespace Analysis. Whitespace Analysis has two components.
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How To Write A Great Social Media Case Study
The Realtime Report
JANUARY 15, 2017
How To Write A Great Social Media Case Study. A case study is the paper that can help you describe a specific situation in any field of study. A case study requires your knowledge about the value and importance of social media and its strong and weak sides. Stage #2: Start Writing Your Case Study. Is it relevant?
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New Study Reveals Consumer Attitudes Toward Customer Support During Holidays
The Realtime Report
AUGUST 29, 2019
New Study Reveals Consumer Attitudes Toward Customer Support During Holidays. ” Helpshift will release a full report in the coming weeks featuring these insights in addition to more data showcasing the impact of automation on customer service from both the consumer survey and the analysis of its own customer data.
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Studies Determining The Value of a Facebook Fan
Mindjumpers
AUGUST 17, 2011
Further, I think we can all agree on the fact that it’s a lot easier to relate to exact numbers and results, so here I will go through the studies presented by Digital Works together with including some more information from the research. The monetary value of $3.60. million in equivalent media over a year.
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Twitter Study: Using Your Tweets as a Mood Ring
The Social Media Incubator
OCTOBER 11, 2011
The New York Times recently released an article about a study conducted by Cornell University that examined “the emotional tone of people’s messages”on Twitter. “In the study, they collected up to 400 messages from each of 2.4 And how does all of this affect the growing area of sentiment analysis online?
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How to Use Social Listening to Retain More Customers
Webbiquity SMM
JANUARY 23, 2024
That’s where sentiment analysis can help you. Affiliate sales support independent publishing Sentiment analysis gives an in-depth insight into what the customer expects from your brand, product, or industry. Measure your sentiment analysis data through the NPS scale and identify the promoters, passives, and detractors.
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Think Twice Before Using Tepezza:Hearing Loss Can Be Permanent
The Realtime Report
DECEMBER 13, 2023
Despite several scientific studies and patient reports that linked this drug with tinnitus and hearing loss, the drug maker didn’t want patients or doctors to know about these health risks. The release stated that after a 19-month analysis of thousands of patients, close to 10% of every case led to some hearing issues.
Unlocking the Power of Social Media: Mindshare and Snapchat’s Insightful Journey into Consumer Behavior
Bill Hartzer
NOVEMBER 17, 2023
The first part of the study, spearheaded by Mindshare’s Worldwide Data Strategy and Insight team, involved a quantitative survey of over 28,000 adults worldwide. ” The study didn’t stop there. The study comprised two distinct phases. This knowledge is the key to unlocking the true power of social media.”
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Competitive monitoring: tracking the competition to stay ahead
Sprout Social
NOVEMBER 21, 2023
It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. Studying your competitors can also highlight weaknesses in your products, services, business model and other areas that could use innovation and improvement. You need to know it all.
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New Research Uncovers Influencer Marketing Defrauding Brands
The Realtime Report
MARCH 16, 2020
According to the study, close to 90 percent of influencers reach less than half of their audience and 30 percent of influencers showed fraud levels for engagement purchasing in fourth quarter 2019 campaigns. “By Based on analysis of more than 5,000 influencers’ social media accounts in the U.S., Latin America, U.K.
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The role of AI in creating a more human customer experience
Sprout Social
JUNE 26, 2023
AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analysis can also be used to stem customer churn by identifying contributing factors based on voice of customer data.
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Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation
Pam Moore
MAY 19, 2023
Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. This study has shown that a growth mindset can have a positive impact on both personal and professional services. Improved data analysis and decision making. Personalized and targeted marketing.
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Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation
Pam Moore
MAY 19, 2023
Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. This study has shown that a growth mindset can have a positive impact on both personal and professional services. Improved data analysis and decision making. Personalized and targeted marketing.
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Insights activation (II): run your marketing campaigns smartly with consumer insights based on social data [with case study]
Audiense
MAY 17, 2018
Using the appropriate platforms, which develop audience analysis based on artificial intelligence, you can obtain some of the following insights: The most relevant segments within an audience. If we make a list, there are many consumer insights that are relevant to the execution of a campaign. Demographics about the audience and the segments.
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79 The Most Important SEO Metrics For Backlinks Analysis
Kikolani
SEPTEMBER 13, 2016
To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. In this article, I’ll show you how to determine if a backlink is right or bad for SEO and what are the most important SEO metrics to look for when doing a backlinks analysis.
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The Most Important SEO Metrics For Backlinks Analysis
Kikolani
SEPTEMBER 13, 2016
To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. In this article, I’ll show you how to determine if a backlink is right or bad for SEO and what are the most important SEO metrics to look for when doing a backlinks analysis.
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Language Support in Social Media Analysis
Net-Savvy Executive
FEBRUARY 27, 2012
Tools that can identify source languages usually offer filters based on the language, which is useful for directing items to analysts who can read them, as well as for analysis of content by language. I've heard from several sources that adding sentiment analysis in another language, for example, is equivalent to starting over.
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71 Marketing Fail: iNET Web Case Study
Taylor Marek
JANUARY 15, 2010
Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Marketing Fail: iNET Web Case Study January 15, 2010 by Taylor Marek Welcome to a pillar series I plan on putting together on my blog titled, “Marketing Fail&#. Any company you’d like to see a case study on?
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Agencies and Competitor Analysis: The Best Data-Driven Techniques
Digimind
NOVEMBER 24, 2017
A case study on tracking techniques and best practices for social media analysis.
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New Study Highlights Skills Gap in College Graduates
Proactive Report
MAY 7, 2018
A new study from Learning House revealed that about half the US. Statistical Analysis and Data Mining. The post New Study Highlights Skills Gap in College Graduates appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. What prompted these HR managers to respond this way? User Interface Design.
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The Specialization of Social Media Analysis
Net-Savvy Executive
MARCH 15, 2011
Judging from the way people are talking about it, social media analysis is segmenting into at least three subspecialties. In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. As usual, we're using multiple labels that occasionally overlap, so the potential for miscommunication is great.
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The case for better social media technology in 2024
Sprout Social
FEBRUARY 28, 2024
These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.
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5 Essential Diagrams to Make the Content Planning Easier
The Realtime Report
JANUARY 14, 2020
Content SWOT Analysis. SWOT analysis that describes strengths, weaknesses, opportunities, and threats, is an essential method for an effective content marketing strategy. The content SWOT analysis is one of the initial steps in content planning. Here’s an example of a diagram focused on SWOT analysis: Image credit: Creately.
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Mastering Social Listening Metrics & KPIs: A Comprehensive Guide For Digital Success
Keyhole.co
APRIL 2, 2024
Sentiment analysis This metric helps you analyze the sentiment or emotional tone behind brand mentions and conversations on social media. You should also compare your results against social media case studies or industry reports to see what’s achievable in your specific market. What is social listening analysis?
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