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Brand experience: Why it matters and how to build one that works

Sprout Social

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Effective communication Consistency in your content and communication across all touchpoints is crucial for a great brand experience.

Brands 111
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Creator Studio for Facebook and Instagram: A guide for marketers

Sprout Social

Competition is high—you need the right tools at your disposal to streamline your efforts and compete with millions of creators in the same space. Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. What is Creator Studio?`

Instagram 104
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Reflections on the changing digital agency environment

Dave Fleet

Decline of community management (in some areas). The (actual) year of mobile. In the agency world we were focused on optimizing how we operated on those platforms – we got into heavy analysis on things like real-time activation, word choice, tone, character counts, day-parting etc. Less “social”, more “media”.

Mobile 105
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October Marketing Updates: losing likes, a less creepy ‘gram and an awesome acquisition… mazel!

Oktopost

The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. On the one hand this is good, since this will give advertisers a more holistic reach within the Google ecosystem (especially with mobile and multi-device browsing).

Marketing 110
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How to Organize Your Content Marketing Assets in 3 Easy Steps [podcast + worksheets]

Pam Moore

Can it help you better compete? They often times don't understand until they get their feet wet into social marketing how much content is really required to inspire audience, engage and build community. Audience Analysis Worksheet (worksheet to help you prioritize your niche). When was it written? Is it still accurate?

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Best Free Alternatives to Microsoft Office Word

SocialFish

As more features emerge on Microsoft’s text and spreadsheet management tools, many companies want to compete with it by releasing free software available to everyone. It boasts mobile apps. Libre Office is open-sourced by its huge community that works on bringing useful updates and assets daily. Easy to use and access.

Microsoft 113
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5 Essential Skill Sets For Your Social Media Team

Ignite Social Media

The best community engagement is that with an eye for customer relationships. Those are important competencies when dealing day to day with customer questions, complaints and even praise among your top brand advocates. Data Collection and Analysis. Is your social media team empathetic and skilled in listening?

Skills 60