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8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

But first, let’s get into a few highlights about short-form video, and ways you can get buy-in. Thanks to social platforms like Instagram and YouTube offering their own short-form video feeds, this content has become easier to repurpose across platforms—which saves you time and energy.

Buy 115
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32 Signs You Might Be a Social Media Marketing O.G.

Ignite Social Media

You debated whether FeedDemon or Google Reader was the best for RSS feeds ; 12. You grew up with Twitter and watched it pass on; 19. You still miss the chronological news feed ; 22. You remember warning that brand not to buy followers for $1 but that was the only number that mattered to their senior leadership; 26.

Flash Mob 157
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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. 10 Power Tips to Create Facebook Content That Owns the News Feed Like a Boss.

Feed 167
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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. Support a long customer journey: B2B buying decisions are made by teams. The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too.

B2B 259
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How to Buy a Website

Techipedia: Tamar Weinberg

Apart from a great how-to on starting up a site, it highlights the growing trend to buying websites rather than starting from scratch. It’s typically a relentless slog of design, content generation, social media engagement, backlinking, and analysis – with the overriding risk that it will all amount to naught. Where to Buy.

Buy 140
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Brand experience: Why it matters and how to build one that works

Sprout Social

Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight.

Brands 111
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How To Get More Likes on Facebook: 8 Easy Tips

Hootsuite

Likes are important because they contribute to which posts Facebook’s algorithm pushes to the top of users’ feeds. Lots of factors go into the box, and a user’s feed comes out. In fact, the first feed algorithm was based on likes alone. Details about the current Facebook feed algorithm are a trade secret.

Tips 141