Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. I covered Mark’s announcement and what you can do about it in these two blog posts and webinars: Facebook News Feed Changes 101: What You Need to Know For Your Business. 10 Power Tips to Create Facebook Content That Owns the News Feed Like a Boss.

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What If Twitter Did Buy TweetDeck?

Waxing UnLyrical

around the Twitterverse last week with the news that Twitter is in talks with TweetDeck to purchase the ridiculously popular third-party service for the low, low price of just $50 million. Note to self: invent something people love and then buy an island). Considering UberMedia was rumored to be in the mix to buy TweetDeck for $30 million just a few weeks ago, that’s very interesting news. Rarely do I see the “from web&# tag in many tweets in my feed.

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Social Media News Ticker: Facebook Tests ‘Buy’ Button, Twitter Acquires CardSpring

The Realtime Report

Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, Foursquare, Tumblr, YouTube and Vine: Facebook. Facebook tests new ‘buy’ button for online purchases in U.S. Facebook launches “Out-App Purchase” ads – Facebook is now letting developers sell Facebook desktop game virtual goods straight from ads in the News Feed or sidebar (TechCrunch). Twitter.

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NEVER Feed the Trolls

Janet Fouts

Being a satirist at heart, Loren got the bright idea of a puppet show in which his Shel Israel puppet interviewed some social media thought leaders and he even went so far as to buy the domain ShelIsrael.com and posted his shows there (Shel finally got control of the domain.) Shel responded publicly, mostly on Twitter, and on his blog , but pretty much anything he did only added fuel to the fire. The more you say, the more you feed ‘em.

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Why Buying Twitter Followers Is Damaging To Your Brand

Akamai Marketing

This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Community social media Transparency Twitter Vent advice automation personal brandingWe've Moved! Please Update your Reader Now.

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Social Media News Ticker: Twitter Launches New Profile Design and Buys Android App Cover

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Reddit: Facebook. Facebook’s feed now punishes pages that ask for likes or share reruns – Facebook announced it will decrease reach for Pages that ask users to like posts, share the same link or photo over and over, or bait-and-switch people with links to ad-filled sites (TechCrunch). Twitter.

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Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Google+, Twitter, Tumblr and Apple: Facebook. Facebook adds more ‘News’ to News Feed to become more Twitter-like – Facebook is now promoting more ‘real news’ posted by users; the social network’s news-feed algorithm will now expose more links to articles from media organizations — especially on mobile (AdAge).

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Why You Should Buy Trust Agents

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Why You Should Buy Trust Agents Written on August 17, 2009 by Justin Levy in books , business , chrisbrogan , marketing , social media , trustagents 4 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed.

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How to Buy a Website

Techipedia: Tamar Weinberg

Apart from a great how-to on starting up a site, it highlights the growing trend to buying websites rather than starting from scratch. Why Buy? By buying instead, you can get a proven website where you can focus on growing the site rather than getting than initial traction. A number of SEO pros are also starting to buy websites based on the keywords they rank for, or the Twitter and Facebook accounts that are attached to the sites. Where to Buy.

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Twitter Basics: How To Get Started On Twitter For Business

yMarketingMatters

What Makes Twitter Different. On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests. Like any social network, what you get out of Twitter is based on what you put in and how active you are. Remember: Twitter is for short bursts of information. You can easily post 1-4 times an hour on Twitter to have a high impact. Twitter is a marathon, not a sprint. Twitter is Viral.

Get the Scoop on Twitters New Buy Button to Target Customers with Geo Located Ads

Buzzlogix

Last year, Twitter announced it would begin testing a revolutionary method for consumers to discover and purchase products using the social media platform. Only a small percentage of users in the United States would see a Twitter’s Buy Now button appearing on some tweets, presenting users with the ability to purchase directly from those tweets. The company reported that the number of users seeing the Buy button would grow over time.

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How to accelerate Instagram growth (without buying followers)

Sprout Social

If you’ve considered buying followers to boost your IG presence, you’re not alone. Influencers, celebs and even politicians have all experimented with buying followers in the past. In other words, the people you’re posting to aren’t going to like your photos, share your content or buy your products. So, if you can’t buy followers, how do you stand out among the 25 million businesses active on Instagram?

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5 Tips for Social Media Advertising During the Election Season

Ignite Social Media

Its only September and I’m sure you’re already sick of the political madness that has taken over your social feeds. When it comes to advertising on Facebook, Twitter and the other social platforms during this crazy time, we have a few suggestions on how to make sure your content is front and center. Politicians and brands involved in the election will be buying up as much social inventory as possible, especially in swing states like Ohio, Florida, Virginia and Colorado.

Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

Here is the thing… the more you audience can't resist your content, the more they are going to like, click, engage, share and buy! The social networks such as Facebook, Instagram, LinkedIn, Twitter as well as the search engines such as Google LOVE it when your content is irresistible. The more irresistible your content is, the more they will pop your content straight to the top of your target customers social media and digital feeds… consistently!

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A New Take on the ‘Registry’ – Crowdfunding Helps Millennials Buy a New Dodge Dart

The Realtime Report

Instead of the traditional engaged couple asking family and friends to purchase silverware and bedding, “ The Dodge Dart Registry ” is a new vehicle for millennials to raise funds to buy a new car. The registry is tied into social media, with users having the option to connect their registry to Facebook or Twitter. Users can click on “Activity Feed” or “Browse Registries” to see how others are faring on the site.

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How Facebook is Slowly Strangling Twitter

Convince & Convert

For years, Twitter has rolled out new features to make its service more like Facebook. It’s as if the Twitter board of directors has spent the last two years pining to be as big as Facebook, and has consistently concluded that mimicking elements of that platform will unlock that secret code. But here’s why even a Jack Attack might not save the company from eventual MySpace-ization : Facebook is slowly strangling Twitter at every turn. Twitter rolls out Vine.

Getting The Social Customer To Buy

Twist Image

They're asking customers to subscribe to the RSS feeds of their Blogs or share their content, while the brand editors spend zero time engaging in the comments on the Blogs being created by their customers. They're looking for customers to follow them on Twitter , but don't actually push beyond their own tweetstream to build affinity and loyalty. She posts some options up on Facebook and asks her friends on Twitter to check it out and help her decide. twitter.

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Meercat jumps on Twitter Video

Janet Fouts

People are jumping on Meerkat , a relatively new app that allows us to live stream video directly to Twitter through the app. Here’s how it works: Download the iOS app to see who is streaming or click this link to see who’s streaming #meerkat on TwitterUse mentions on Twitter to comment or comment through the app and join the conversation there. Honestly some of the joy of Twitter is that serendipity of finding gems that you may have missed in your stream.

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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

Here is the thing… the more you audience can't resist your content, the more they are going to like, click, engage, share and buy! The social networks such as Facebook, Instagram, LinkedIn, Twitter as well as the search engines such as Google LOVE it when your content is irresistible. The more irresistible your content is, the more they will pop your content straight to the top of your target customers social media and digital feeds… consistently!

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Twitter Basics – How To Get Started On Twitter

yMarketingMatters

What Makes Twitter Different. On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests. Like any social network, what you get out of Twitter is based on what you put in and how active you are. Remember: Twitter is for short bursts of information. You can easily post 1-4 times an hour on Twitter to have a high impact. Twitter is a marathon, not a sprint. Twitter is Viral.

Meet 7 Twitter Influencers Who Follow Millions

Ari Herzog

How do you know if you are following one too many people on Twitter? What Twitter tools do you use to manage your relationships; and does the tool matter? I asked these questions to seven Twitter users who collectively follow 2.3 They might not enable you to buy a product; but they will enable you to know about that product by broadcasting a message. Twitter lists are like Google+ circles. That the nature of Twitter. I love Twitter lists.

What Twitter could learn from Facebook Deals

Direct Marketing Observations

I know that the comparisons between Facebook and Twitter are not justified. Facebook is really about developing deeper relationships with friends and family whereas Twitter is more about sharing and consuming information with people in a quick and easy fashion. But in 2012 you cannot mention social media without a reference to 1) Facebook and 2) Twitter. The deals may show up on a users’ news feed, or in ads on the dashboard on the left.

25 Twitter Stats All Marketers Need to Know in 2020

Hootsuite

Twitter statistics, we have them. Here are all the hard numbers you need to know if you’re planning to tap Twitter’s audience in 2020. For some brands, Twitter might seem risky or divisive—though whether it causes or reflects political polarization is up for debate. But for those brands who ‘get’ Twitter, the rewards are many. As with most established social media platforms , Twitter’s user growth has been evening out for a while. General Twitter stats.

Twitter Etiquette: Outside Voices, Inside Voices and Whispers

Almost Savvy

Little did I know these voices would come in handy when thinking about Twitter. I had a recent conversation with Laura of EzraTech on Twitter about the practice of sending DMs (direct messages) to new followers. Your Outside Voice on Twitter. Constant republishing of others’ content (RSS feeds, quotes, etc.). Your Inside Voice on Twitter. On Twitter, these are the @ replies used to contact others directly. Whispering on Twitter.

Buying & Selling Websites for Profit: An In-Depth Guide

Viper Chill

You are here: ViperChill » Business » Buying & Selling Websites for Profit: An In-Depth Guide Buying & Selling Websites for Profit: An In-Depth Guide Written by Glen, this post has 70 Comments Whenever I’m in “work mode&# I spend most of my time looking for websites to buy. In short, here’s my position: I like to buy websites I can automate through outsourcing and I sell websites that I no longer enjoy running or have a desire to grow.

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Power of Trust and Intention in Earning Attention of Your Ideal Customer and Audience

Pam Moore

Every where we turn, every device we turn on, every social network feed we scroll, there is noise. Many digital and brand marketers hop on Twitter with the hopes of grabbing quick attention of their target customer and audience. They are more accustomed to traditional marketing where they blasted out messages designed in a one to many scenario, similar to blasting social spaghetti on the Facebook and Twitter walls and hoping it sticks.

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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter’s 200 million users collectively tap out a billion tweets per week. Nearly 3/4 of active Twitter users are bloggers. Twitter Tips, Tactics and Techniques.

ICYMI – Buy now on Twitter, Facebook still dominant among teens

Danny WhatMough

Some clever folk spotted ‘buy now’ buttons appearing on Twitter. Facebook changed its news feed algorithm for video , now taking length of the video view into account. Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Facebook’s psychology experiment on its users generated some bad PR for the social network.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. As its popularity and user base grows, techniques for getting the most out of Twitter, third-party tools that add special-purpose value, and the platform itself continue to evolve.

Social Media News Ticker: Instagram Direct, Twitter Mirror and Photos in DMs

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Instagram: Facebook. Facebook puts its web feed in motion with auto-playing videos – shortly after rolling out auto-playing videos to mobile users, they’ve now arrived on Facebook.com (TechCrunch). Twitter. Social Media News Ticker Facebook Instagram Instagram Direct Twitter Twitter Mirror

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Twitter Marketing: Strategies and Tips to Try Now

Sprout Social

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What’s not so simple, however, is growing your Twitter account and turning it into an actual tool that generates leads and builds up your brand. What Makes Twitter Different.

Four Easy Hashtag Secrets To Use For Instagram Greatness!

Twenty4 Social

plural noun: hashtags a word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic. When more people buy a ticket, your chances of winning become less.

Social Media News Ticker: Facebook Email is Dead, Twitter’s Amplify Now on Movie Screens

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and LinkedIn: Facebook’s new ad campaign structure. Twitter. Twitter is bringing Promoted Accounts to its search results – last week Twitter announced that Promoted Accounts – where businesses pay to advertise to users – will now show up in Twitter search results (TechCrunch).

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Using Twitter Ads to Increase Sales: Good or Bad?

Devumi

We absolutely love Twitter here at Devumi, but how do we feel about Twitter Ads? Do they actually add value to your Twitter marketing efforts, or is it just money blown into the wind? A first point to consider, before we get too far into this, is that Twitter themselves found that 76.3% If your mobile strategy is at zero you may want to consider bumping it up a bit to help better appeal to the Twitter audience’s needs.

Why Buy A Car, When You Can Have A BMW On-Demand?

Twist Image

Now, Hachette has launched an initiative that enables authors to sell their books directly to fans through a "buy" button on Twitter. Consumers won''t have to leave their Twitter feed to spend money on books. And, much like Amazon, Twitter may simply be starting with books, but soon every brand can start selling on Twitter. Does it make sense to you that Instagram is now bigger than Twitter ? twitter.

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Stop Your Dream Customer in their Social Media Thumb Scrolling Tracks with Intent, Trust and Attention

Pam Moore

How can you stop the scroll as your dream customer is browsing the web, scrolling their social media news feed on their mobile device? Every where we turn, every device we turn on, every social network feed we scroll, there is noise. Many digital and brand marketers hop on Twitter with the hopes of grabbing quick attention of their target customer and audience. People pay attention to and buy from people they know, like and trust. .

Do’s and Don’ts of Twitter for Business

Lucy Hall

Nearly 70% of businesses use Twitter for Business in order to keep in touch with clients and market their products and services. Not every business though, is using Twitter effectively. In this post I have put together a few do’s and don’ts to help you get off the ground and use your twitter account as effectively as possible. It’s really important that you remember this when you start using Twitter for business.

Social Media News Ticker: Twitter Adds Photo Tagging, Facebook Acquires Oculus VR

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook and Twitter: Twitter rolls out photo tagging. Facebook to buy Oculus VR, maker of the Rift headset, for around $2B in cash and stock – last week Facebook announced the acquisition of Oculus VR, “the leader in virtual reality technology;” initial efforts will focus on gaming, but will expand to other experiences as well (TechCrunch).

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#99: What is your Question, Derek Media, and Facebook buys Friendfeed

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me #99: What is your Question, Derek Media, and Facebook buys Friendfeed August 11, 2009 by Taylor Marek Big BIG Announcements!! Technology : Facebook buys Friendfeed Yeah, this changes the game once again. taylormarek me on Twitter Facebook: [link] Taylor is a 21 year old New Media Visionary on a Journey to change the World.

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Social Media News Ticker: Facebook Tests ‘Save for Later’ Reading Feature, Twitter Beefs Up Security

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Foursquare and Buffer: Facebook. Facebook testing Timehop-like feature to surface past news feed posts – Facebook is testing a new feature that will help users surface old posts from their Timeline (AllThingsD). Twitter. Social Media News Ticker age gate Buffer Facebook Facebook video autoplay Foursquare security TV Conversation Targeting Twitte

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