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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. Salesforce use animation in their digital marketing to great effect.

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The ROI of social media

Sherrilynne Starkie

Driving ROI from social media for airlines . Click here to start to receive my newsletter. This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI. Related posts: Brands use social media for PR. Social media boosts campaigns. VISIT MY FACEBOOK PAGE.

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3 ways to adapt content for the era of social media entertainment

Sprout Social

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. This rapid increase forced marketers to ditch traditional practices and get creative with their ideas. Take, for example, budget airline, Ryanair. And as a result, so has the role of social media managers.

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Top 10 Branded Content Wins of 2020

Likeable

Each week in our #TBT newsletter , we do a “Content Spotlight” on what we thought was the best branded content of the week. In light of the sacrifices essential workers have made this year, Truly Hard Seltzer partnered with a private airline to help gift them time with their loved ones for the holidays. Subscribe to our newsletter.

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4 Retailer Tips for Marketing to Consumers

Convince & Convert

It seems simple enough: Send a smart marketing message to consumers, provide a good product, and they will most likely keep coming back for more. Yet, marketing to consumers is not as easy as it seems. When it comes to marketing and advertising, not all words are created equal. Get our Definitive email newsletter.

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Returning to the Gravity Summit

Ari Herzog

To conference producers reading this sentence, I’m more than willing to write pre- and post-writeups about your social media marketing event if you have the goodness in your heart to provide media bloggers like me access. Ari Herzog provides social media marketing and editorial services. Thank you for reading!

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Social Media and Travel

Social Media Marketing

The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. The other airline that's going above and beyond in social media is Virgin America. Their blog, Nuts About Southwest , has been a perennial leader in the corporate blogging space.

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