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The ROI of social media

Sherrilynne Starkie

Driving ROI from social media for airlines . Click here to start to receive my newsletter. This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI. Related posts: Brands use social media for PR. Social media boosts campaigns. VISIT MY FACEBOOK PAGE.

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3 ways to adapt content for the era of social media entertainment

Sprout Social

We also share excerpts from Sprout’s Webinar Masterclass series, where Rachel Karten, social media consultant and creator of the Link in Bio newsletter, shared her thoughts on creating clever content that resonates with your audiences. Take, for example, budget airline, Ryanair. What spawned the era of social entertainment?

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Amsterdam’s Schiphol Airport Launches Interactive Game Powered By Instagram Photos

Convince & Convert

Hints such as airline, flight duration, and local time can assist in identifying the location, but also deduct time from the clock. Following the game, users are prompted to submit their score into the contest, subscribe to the airport’s newsletter, or play again. As the images rotate, the four-minute time limit decreases.

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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

We’ll head down under and discuss what an antipodean airline is doing with social, animation and web videos. The Kiwi airline is well known for their lighthearted safety videos. Combined, Air NZ’s online and offline presence has resulted in its place amongst the top 10 of the most successful airlines in social media.

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Social Media and Travel

Social Media Marketing

The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. The other airline that's going above and beyond in social media is Virgin America. Their blog, Nuts About Southwest , has been a perennial leader in the corporate blogging space.

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Returning to the Gravity Summit

Ari Herzog

Sign up for his email newsletter and send a tweet. If you are inspired to add a comment with your thoughts, please visit Returning to the Gravity Summit in your browser. Ari Herzog provides social media marketing and editorial services. Visit the blog archive to read more articles on new and emerging media. Recent comments Recent comments.

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3 Ways to Engage Your Team and Improve Your Blog

Convince & Convert

I (Megan) recall a time early in my career when I was tasked with creating an employee e-newsletter. At first, I was able to get participation from many of my colleagues, but then directors in our department started to question the value of the newsletter. My boss had big hopes for it. Once that happened, we were toast.

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