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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. In the end, the customer said the wait wasn’t too long and even praised the airline’s friendly employees.

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Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity SMM

Arguably the best channel is through social media. billion people in the United States actively use at least one social network. Each of them spends approximately two hours every day, on average, on social media. For example, Southwest Airlines rebranded themselves by implementing a yellow, red, and blue tri-color scheme.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Twitter is arguably the most flexible and capable social network for B2B marketers.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Monitoring The first step in social media intelligence is to monitor multiple social networking sites where your target audience is active. This allows you to observe how people are responding to products or services in multiple scenarios, and track what types of conversations are happening. Here’s a quick breakdown.

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The Worst Malware Ever (and What It Teaches Us About Malware of the Future)

The Realtime Report

Though some systems were able to recover in a comparable timeframe, others remained out of service for much longer; for instance, Bank of America’s ATMs and Continental Airlines communications systems were both rendered useless. Within 15 minutes of being released into the wild, SQL Slammer essentially crashed the internet.

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The Worst Malware Ever (and What It Teaches Us About Malware of the Future)

The Realtime Report

Though some systems were able to recover in a comparable timeframe, others remained out of service for much longer; for instance, Bank of America’s ATMs and Continental Airlines communications systems were both rendered useless. Within 15 minutes of being released into the wild, SQL Slammer essentially crashed the internet.

Banking 79
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Be Here Now Marketing: How United Airlines Can Take Advantage of.

Bare Feet Studios

Here’s a real life example with several free ideas I have for United Airlines , or any airline really. How over-booked are the airlines to not have a few extra seats across several flights to two different destinations? UA was willing to rebook us on American Airlines, for a flight at 8 p.m.