Social Media Marketing

JANUARY 26, 2012

The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. JetBlue made a name for itself in the social media space after a difficult travel situation thanks to severe winter weather in 2007. That finger wag gets me every time.

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Travel Social Media Airlines iPad 165

For Real Social Workers

AUGUST 19, 2021

So, I’ve revised my system of production so that I can consistently give you the content that will take you from burnout to balance. We all know that he is the founder of Virgin Records and Virgin Atlantic Airlines. As a result, Sir Richard shifted gears and revamped his outlook to start a discount mail order record company.

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Airlines Consultant Collaboration Discount 92

Convince & Convert

MAY 22, 2014

Images for the game are sourced using hashtags from a custom built content management system. Hints such as airline, flight duration, and local time can assist in identifying the location, but also deduct time from the clock. The top 50 scores have a chance to win two free airline tickets to a destination of their choice.

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Airlines Instagram Tourism Hotels 155

Sprout Social

AUGUST 19, 2020

For instance, KLM Airlines used it to provide customers with boarding passes, check-in notifications and updates about their flight status. Combined with the addition of a “Send Message” button for easier communication, the airline company was able to see a 5-point higher average Net Promoter Score on Messenger than its initial goal.

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Facebook How To Airlines Survey 143

Ari Herzog

FEBRUARY 22, 2014

Most notable was Midwest Airlines. They stopped tweeting three years ago when they were bought by Frontier Airlines. They continue to follow 8,000 people; and if you’re one of those 8,000, you’re being followed by a nonexistent company. But those are companies, you might say. First, meet my former followers.

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Airlines Twitter Klout Class 145

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Fly more miles, get priority seating on an airline. million followers on Twitter? million followers on Twitter?

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Social Media Strategy Influencer Social CRM 147

Ignite Social Media

JULY 12, 2016

Perhaps you’d handle this online through your airline or service provider, maybe you’d call a customer service center, or even, gasp, go to the store! appeared first on Ignite Social Media - The original social media agency. What if all of these could be accomplished almost instantaneously from a messaging app?

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Brands Airlines Travel Types 60

Bare Feet Studios

JULY 2, 2008

Here’s a real life example with several free ideas I have for United Airlines , or any airline really. How over-booked are the airlines to not have a few extra seats across several flights to two different destinations? UA was willing to rebook us on American Airlines, for a flight at 8 p.m.

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Airlines Marketing Travel Hotels 40

Webbiquity SMM

FEBRUARY 28, 2011

It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. List of Corporate Social Strategists for 2011. Serious disconnect there.). Followers range from less than 10 (no, that’s not a typo) to more than 10,000.

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List Twitter Brands Microsoft 155

Twist Image

OCTOBER 25, 2011

In fact, let's be honest: sometimes the expectations of consumers is so far beyond the pale that anything the company does to try to please them will be met with grumbles and complaints. The other day, I was reviewing the Facebook page for a major airline and there was one complaint that stood out: "I'll never fly with you again!

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Hotels Loyalty Airlines Reputation 109

Twist Image

JANUARY 1, 2015

Why would the airlines mind? Was Zaman looking to bring the airlines and travel sites to their knees? As a frequent flier, I''ve created my own MacGyver -like system to find not only the cheapest flights, but the ones that are most efficient in terms of times in/out, and length of flights with connections.

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Airlines Data Wikipedia Brands 40

Laurel Papworth

AUGUST 28, 2011

My view is that there are deeper issues here -Qantas brand voice on social media is not their traditional marketing voice. Staff should be backed on social media and the Community is NOT always right! In the interest of completeness, below is what I rattled off to Maddie, in full about social networks and value systems.

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Twitter System Airlines Social Networking 102

Twist Image

JANUARY 2, 2014

We used to tell ourselves a very powerful narrative about how the cream always rises to the top, and the struggle that most brands face when it comes to content marketing and social media is that they struggle to find a true sense of human-ness in the content that they are creating.

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Content Airlines Advertising Issues 104

Techipedia: Tamar Weinberg

MAY 19, 2008

Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets.

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Reputation Airlines Digg MySpace 100

Koka Sexton

MARCH 19, 2012

They answered questions about everything from what sales managers do wrong, to how social media has changed the sales landscape forever. I ran the social selling track and held panels with customers and companies like Sprout Social , Extole , Yammer Cornerstone OnDemand and others.

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Press Release Skills Yammer Social Networking 96

Twist Image

MARCH 31, 2012

From the public facing side, consumers are beyond having expectations for a business to be social. In fact, if a business isn't social, it's a non-starter. Do you do business with any companies that treat you like a number? We still do (think about banks, cable companies, airlines, telecommunications and a few others).

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Marketing Telecommunications Airlines YouTube 109

Laurel Papworth

APRIL 26, 2011

Many social media guidelines have a one-size-fits-all approach when it comes to addressing negative criticism in social networks, but assessing the situation and the potential positive vs negative outcomes of responses is a skill that comes from experience. Ignore the negative social media commenter. Ignore them?

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Communities Comments Badge Airlines 112

Keyhole.co

OCTOBER 21, 2023

Social media now offers much more than just a way to interact with loved ones. This is where social media monitoring’s art and science come into play. Social media monitoring: What is it? Monitoring social media is like listening in on discussions at a busy market in the digital realm.

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Social Media Sentiment Reputation Analysis 52

Sprout Social

AUGUST 22, 2018

Customer service isn’t what it used to be thanks to social media. According to Sprout’s 2018 Social Index , nearly half of all consumers have taken to social media to raise questions and concerns to brands. Search for common misspellings of your company name. Think about it.

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Twitter Tips Notification Sentiment 99

Bare Feet Studios

OCTOBER 1, 2008

We will have three guest speakers from the mainland, sharing case studies from companies like Dell, Southwest Airlines, and Cisco who are using social communities online for internal and external customers. If you want to be among the first in Hawaii to be a Social Media Expert, this workshop is the place to be.

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Social Media Tourism Airlines Upcoming 40

Hootsuite

JUNE 2, 2022

Time moves at a different pace on social media. Because no matter how careful and cautious you are with your content, a social media crisis always has the potential to strike. Luckily, a social media crisis doesn’t have to mean the end of your brand’s reputation. What is a social media crisis?

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Social Media Tips HootSuite How To 145

Proactive Report

JANUARY 5, 2015

In most cases the company had been aware of the issues for some time, says Baskin. Back in the 1980s Jan Carlzon of Scandinavian Airlines coined the phrase “A Moment of Truth” referring to any interaction a member of the public has with your brand. Figure out where they’re active on social media.

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Reputation Airlines Review System 40

agora pulse

OCTOBER 13, 2016

People are asking for it : Did you know companies are struggling to keep up with queries sent to their customer service channels? Last year Twitter teamed up with Applied Science to create a study relating to customer service on Twitter and the airline industry. These are many missed opportunities left on the table.

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Features Twitter Issues Airlines 60

Sprout Social

MARCH 16, 2023

When you think about social media customer service , there are probably two encounters that come to mind: the best experience a brand ever provided…and the worst. For example, maybe you’re completely loyal to the airline whose customer service rep magically found you the perfect flight.

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Metrics Social Media Sentiment Airlines 102

Kikolani

JUNE 20, 2012

Increasingly, when companies want to hire a freelancer, they don’t ask around their network. I’m talking big, well-funded companies with fat freelance budgets. I mean Fortune 500 companies, fast-growing startups, and major national magazines. One wanted me to write for their airline magazine. Send InMail.

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LinkedIn How To Skills Retail 126

Convince & Convert

MAY 18, 2012

This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch.

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Yahoo Yammer Social Media Software 115

Convince & Convert

NOVEMBER 4, 2018

The worst time to start planning for a social media crisis is when you’re in the middle of one. Pre-crisis planning is key to successful social media crisis mitigation. It’s hard to deal with a social media crisis you can’t find. A social media crisis is a decisive change from the norm.

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Social Media FAQ Airlines How To 167

Convince & Convert

AUGUST 10, 2012

This is Episode 28 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : interesting Facebook contest engagement stats from Wildfire.). Jay : Well, everything is an empire in social media.

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Feed Feedly Campaign Social Media 116

Hootsuite

MARCH 27, 2020

On a regular day, connecting with your audience on social media requires tact, care, and forethought. Social media crisis communication for brands comes down to one reassuringly simple question: how can you help? In this post we’re taking a look at social media best practices during a real-world crisis or emergency.

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Social Media How To Policies Team 145

Convince & Convert

APRIL 12, 2012

This is Episode 11 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Vanessa Sain-Dieguez who is the Social Media Director at Hilton Worldwide. It’s been kind of a crazy day in social media, right? It feels like social media from two years ago.

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Hotels Instagram Authentication Social Media 118

Bare Feet Studios

JUNE 7, 2009

Measuring Social Media Campaigns I agree with Derek (a commenter on PBN) on the point that internet-based marketing campaigns can be far more measurable (and accurate and targeted) than traditional print, radio, and tv-based initiatives. The tools are often free, but the time commitment is substantial with social media.

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Social Media Tourism Blogger Upcoming 40

Sprout Social

MARCH 31, 2020

If you’ve never had to respond to a social media crisis, consider yourself lucky. Because social media meltdowns, pile-ons and controversies aren’t just reserved for the biggest companies anymore. Recent engagement statistics highlight just how quickly social media moves for modern companies.

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Social Media Sentiment Examples Issues 135

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions.

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Social CRM Influencer Klout Social Media 133

Sprout Social

DECEMBER 5, 2023

With millions of people signing up daily across social media platforms, keeping track of conversations about your brand online is becoming an uphill battle. Brands can take advantage of Sprout’s review management, social listening and sentiment analysis features to monitor their brand’s online reputation at all times.

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Reputation Software Tools Sentiment 100

Rebekah Radice

FEBRUARY 15, 2016

The social media landscape continues to evolve at a rapid pace, but then, you already know that. Heck, in 2015 alone, Twitter launched video autoplay, Blab rose to social stardom and Periscope grew to 1.85 As someone who leads a team dedicated to maximizing social media, I saw this over and over and it broke my heart.

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Trends Social Media Survey Mobile 114

Convince & Convert

MAY 3, 2012

This is Episode 14 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jason Falls , the founder and principal of Social Media Explorer. Joining us today is the uncanny Jason Falls of Social Media Explorer , who probably requires no introduction to our listeners.

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Klout Social Media Conference Influencer 114

Bare Feet Studios

FEBRUARY 9, 2009

The more I have been thinking about this, the more I want to see companies explore user-generated pricing. Airlines, hotels, and rental car agencies charge a lot more for weekdays than weekends, as they have a captive customer for one and they know that companies are theoretically making money off of their use of said services.

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Price iPhone Upcoming Instant Messaging 40