Webbiquity SMM

NOVEMBER 27, 2018

But though 88% of event professionals are active on Facebook, only 60% of planners also use Twitter. Facebook is still, at its core, a place to share life updates and photos of friends and family. At the other end of the spectrum, the reaction on Twitter was brutal when United Airlines forcibly dragged a passenger off a plane in 2017.

Team 160

Team Marketing B2B Eventful 160

Techipedia: Tamar Weinberg

AUGUST 14, 2012

GE recently released a series of animations promoting a health related Facebook application. Take a look at their 2011 video showing how Facebook integrates with the Spotify player. We’ll head down under and discuss what an antipodean airline is doing with social, animation and web videos. Animation and apps go hand in hand.

Airlines 210

Airlines Marketing Statistics comScore 210

Laurel Papworth

APRIL 26, 2011

How do you respond to a negative comment in an online community, on Facebook? Unless they go off and create an anti-community such as Dell Hell, alert the Press and continue to pursue their point of view. Law as bullying tactic rarely works, it just incenses the community. How about a bitchy tweet on Twitter?

Communities 112

Communities Comments Badge Airlines 112

agora pulse

MAY 15, 2017

Community Management. All applicants will tell you that they have experience sending out posts and tweets on behalf of a brand. Did the posts relate to a brand’s marketing goals? Second, how did this applicant build a community? … even for brands smaller than say, United Airlines or Pepsi.

Social Media Management 127

Social Media Management Questions Social Media Sample 127

The Realtime Report

JANUARY 9, 2013

The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. To help make this topic relevant to potential customers, the brand sought out public opinion. Build brand recognition for Securian. Make It Social.

Social Media 186

Social Media Strategy Case Study Airlines 186

Likeable

SEPTEMBER 24, 2019

And when it comes to the tweet format itself, a hard character limit can feel constraining for brands trying to get their message across. There are some things that the platform does very well, and playing to its strengths will ensure your brand is not leaving a valuable awareness tool on the table. Loosening Up Your Brand.

Twitter 80

Twitter Airlines Aggregator Meme 80

Socialmedia.biz

FEBRUARY 24, 2019

For marketers everywhere who were looking to connect directly with their target audience and create brand awareness, turning to Facebook or Instagram became an obvious choice. In layman terms, any form of marketing, social media or otherwise, is measured against the profit you generate and the overall cost of operating a business.

ROI 132

ROI Social Media Airlines Proposal 132

Convince & Convert

AUGUST 4, 2013

An alert Convince & Convert fan sent me a Twitter direct message this week, alerting me to a gaping, self-inflicted social media wound bleeding all over the Facebook page of the Evansville, Indiana airport. This post (and all Facebook posts) would have been better as a photo. Why burn it up with a ham-fisted joke attempt?

Social Media 150

Social Media Airlines Communities Sports 150

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Looking to gain a better understanding of your customer’s behavior and how to engage with them ?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Twist Image

NOVEMBER 17, 2010

Can brands be human? Can brands be more human? Before getting into a philosophical and semantic debate over what it actually means to be "human," first think about what a brand really stands for. What is a brand? But we've also reached a point where that emotional connection between customers and brands goes both ways.

Brands 108

Brands Automotive Airlines Influencer 108

Pixlee

FEBRUARY 9, 2017

A ‘ lifestyle brand ’ can best be described as a company that serves to cater its products or services to a specific group or culture of people based on expressed interests, attitudes, opinions, etc. Consider top lifestyle brands like Apple, Disney, and Nike for example. So, know where to start when building a brand lifestyle?

Brands 40

Brands Airlines How To Apple 40

Convince & Convert

APRIL 4, 2013

While there were many good brand generated April Fools’ jokes, JetBlue stood out for its unique and rewarding approach to the holiday. JetBlue offered people with the first name April who were flying the airline on April 1 a JetBlue credit equal to the value of their flight.

Airlines 123

Airlines Travel Forums Curation 123

Social Media Marketing

MAY 8, 2013

Video, mobile, content marketing secrets, Facebook statistics, brands playing with fire via controversial co-creators and more, it''s This Week in Social Media. Being a community manager is more than just posting to social networks on behalf of brands. Why does your brand need a content studio?

Social Media 160

Social Media Automotive Klout Flipboard 160

Webbiquity SMM

FEBRUARY 28, 2011

Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them.

List 155

List Twitter Brands Microsoft 155

Ignite Social Media

AUGUST 10, 2017

While there were plenty of interesting brands to choose from, we’ve gathered a few of the biggest and boldest that made a splash during Summer 2017. Sometimes you can make the most impact not by campaigns or contests, but by managing your community the right way. And while all not brands got a win , some brands did it right.

Social Media 87

Social Media Airlines UGC Campaign 87

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines.

CSR 127

CSR Airlines Loyalty Hashtag 127

Pixlee

JUNE 8, 2021

Users on Twitter, Facebook, and Instagram frequently express their concerns about the environment, urging companies take Corporate Social Responsibility (CSR) more seriously. A whopping 73% have even gone as far as to demand that brands take action to ensure that they aren’t operating at the expense of the clean environment. .

Instagram 52

Instagram Engagement CSR How To 52

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines.

CSR 126

CSR Airlines Loyalty Hashtag 126

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners. Listen Now .

Social Media 130

Social Media Retail Education Airlines 130

Buffer Social

MARCH 19, 2020

In times like these, people look to each other, and to their communities to figure out how to respond. Social media is such an important communication tool in 2020, and we know as we all try to navigate unexpected and unprecedented challenges, many of your customers and teammates will turn to social media for some form of support.

Social Media Management 98

Social Media Management Social Media Retail Team 98

Hootsuite

JUNE 25, 2019

To get your creative juices flowing, we’ve rounded up more than 20 ideas across Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, Snapchat— and even TikTok. Check out our Facebook and Instagram contest ideas for suggestions and guidelines. You can also share the post in Facebook or Instagram Stories to better spread the word.

Examples 111

Examples Social Media Instagram Hashtag 111

Pixlee

JUNE 14, 2021

Yet even though Facebook has restricted content reach, you can still get exposure with the right strategy. Start by looking at your biggest fans and brand mentions, or use a content collection and curation platform to automatically pull in this bank of media. This shift saw an immediate reduction in the reach of content.

Instagram 52

Instagram UGC Apparel Hashtag 52

Twist Image

JUNE 12, 2014

There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. Data Point #1: 50% of respondents either somewhat or strongly agreed that digital held promise for brand marketers, but for all its promise, it has never delivered as a branding vehicle.

Data 101

Data Marketing Sentiment Advertising 101

Talkwalker SM

MAY 26, 2016

Images and videos play an ever increasing role in the way people interact on social media, as attested by the rise of visual-oriented platforms such as Instagram, Pinterest and Snapchat, and the increasing visual focus of giants such as Twitter and Facebook. Do you want to see what these influencers are posting about your brand?

Analytics 68

Analytics Influencer Apparel Airlines 68

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. 5% switched airlines. Marriott was one of the first travel brands to join Snapchat. airline, hotel, rental car) you can still provide value throughout your customer’s journey.

Travel 40

Travel Class Social Media Hotels 40

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. Because, yeah, we do give a darn about our brand reputation. But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. What is brand reputation? And you should too. Here’s how.

Reputation 106

Reputation Strategy Brands HootSuite 106

Pixlee

APRIL 6, 2017

What does resonate amidst all these setbacks is the impact of not just marketing a product and/or service as a brand, but as a lifestyle brand. But beyond this basic ideology, what is a lifestyle brand specifically? Define ‘Lifestyle Brand’ When breaking down this concept, first think about what is a lifestyle.

Marketing 40

Marketing Diagrams Apparel Airlines 40

Buffer Social

SEPTEMBER 28, 2016

3 Community Building & Customer Support podcasts. This is our newly-launched social media podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Live Video: Creative Ways to Do a Live Show on Facebook.

Skills 40

Skills Social Media Hosting Marketing 40

Laurel Papworth

SEPTEMBER 24, 2012

Airline staff greet me by name and not just because I’ve left my conference name tag on my jacket. Not perhaps a very important fact but it explains why I have a number of FNQ friends on Facebook. Because I am nosey – an asset in online community management – I decided to investigate further online.

Retail 80

Retail Social Media Foursquare Badge 80

Twist Image

MARCH 2, 2017

Everything from the technology used within the organization to how they market and communicate to their consumer base. Then, they call their travel agent, discuss flight options for an upcoming conference, write them a cheque and their airline ticket arrives via courier several days later. Years later (today), Facebook is ubiquitous.

Pharmaceuticals 40

Pharmaceuticals Research Airlines YouTube 40

ProBlogger

SEPTEMBER 26, 2011

ProBlogger Training Day event speakers Craig Makepeace and Caz Makepeace are travel bloggers who landed a corporate sponsorship deal with a major airline, to cover a high profile international sporting event. You’ve built a community. Your intimate knowledge of how your community thinks and behaves has a valuable price tag on it.

Company 49

Company Travel Airlines Blogger 49

Sprout Social

JULY 18, 2023

With the right tactics and tools, a hospitality social media marketing strategy can help you increase brand awareness, gain new customers and supercharge long-term loyalty. Keep reading for actionable tips from hospitality brands taking customer satisfaction to the next level on social. billion users expected by 2027.

Social Media 98

Social Media Brands Hotels Loyalty 98

The Marketing Blog

DECEMBER 8, 2007

helps the company in its marketing communications efforts. Its become a popularly adopted tactic by web-based startups and brands that have implemented social-media/web2.0 Jump to Comments ‘Blogger out-reach’ – Is commonly referred as leveraging the blogosphere.It

Questions 100

Questions Web 2.0 Startup FeedBurner 100

Koka Sexton

MARCH 19, 2012

Besides the interest in best practices of companies leveraging InsideView for sales intelligence, I was asked questions about how InsideView is leveraging social media for lead generation, branding and support. What I mean by that is companies understand the need to open up social channels in places like Twitter and Facebook.

Press Release 96

Press Release Skills Yammer Social Networking 96

Kikolani

JUNE 18, 2016

Official Facebook Certification coming later this year for Certified Buying and Certified Planning Professionals. You’re getting prepared to be certified by Google, Facebook, and YouTube as well! You’ll be given immediate access to a community of students and instructors to engage with.

Adwords 60

Adwords Marketing Training Module 60

Laurel Papworth

JANUARY 14, 2010

In 2009, even the top 30 major hotel brands t increased their dependence on the Online Travel Agencies (OTAs)-from 25.4% In addition, over one-third of social network users and 44% of Twitter users have engaged with a brand through discount promotions (Mashable). companies use Facebook and 45% Twitter. Related posts.

Hotels 85

Hotels Tourism Travel Social Media 85

Social Media Network Marketing

FEBRUARY 15, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Monday, February 15, 2010 How Businesses Use Twitter Today How Businesses Use Twitter Today Southwest Airlines is using it to let people know about flight changes, conditions and more. Unported License. Social Media Ne.

Twitter 50

Twitter Tweetdeck Reputation Airlines 50