Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. So, where do you start as a brand? How do you find the right influencers to represent your travel brand? One Mile at a Time. Jennifer Mel Tuffen.

Travel 66

Travel Influencer Brands Airlines 66

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Social media is the number one source of brand discovery for 52% of this age group.

Trends 75

Trends Retail UGC Authentication 75

Twist Image

JANUARY 17, 2013

Branding is no longer a zero-sum game. " Brands try to please everyone. This is not a political rant, but brands serve the community with platitudes and apologies more than anyone else. Is the brand - as we have known it - all but gone in this day and age? In doing so, brands have become ambiguous as well.

Brands 102

Brands Journal Airlines Sentiment 102

Ignite Social Media

JUNE 12, 2017

A PR crisis can strike a brand at any time without warning – especially with today’s technology and how easy it is to have incidents recorded (looking at you, United Airlines ). Community Managers – The person or people who actively manage your social media channels need to be included in every step of a crisis.

Social Media 114

Social Media Airlines How To Communities 114

Likeable

SEPTEMBER 24, 2019

And when it comes to the tweet format itself, a hard character limit can feel constraining for brands trying to get their message across. There are some things that the platform does very well, and playing to its strengths will ensure your brand is not leaving a valuable awareness tool on the table. Loosening Up Your Brand.

Twitter 80

Twitter Airlines Aggregator Meme 80

Webbiquity SMM

NOVEMBER 27, 2018

It’s an excellent platform for promoting events as well as engaging with others during the gathering, whether it’s a corporate-sponsored conference, a trade show, or some type of community involvement. But finding and becoming part of the right conversations can yield insights, new connections, and lucrative opportunities.

Team 160

Team Marketing B2B Eventful 160

Laurel Papworth

APRIL 26, 2011

How do you respond to a negative comment in an online community, on Facebook? Unless they go off and create an anti-community such as Dell Hell, alert the Press and continue to pursue their point of view. Law as bullying tactic rarely works, it just incenses the community. Shut the Page down, ban the commenter, suck up to them?

Communities 112

Communities Comments Badge Airlines 112

Techipedia: Tamar Weinberg

AUGUST 14, 2012

Because they already have a great aesthetic going with their branding – the quirky hand drawn effect – the illustrators simply applied this style to the screen shots of Facebook. We’ll head down under and discuss what an antipodean airline is doing with social, animation and web videos. They can help create a memorable brand identity.

Airlines 210

Airlines Marketing Statistics comScore 210

Pixlee

APRIL 11, 2017

projected to reach $523 billion within the next five years, digital marketing has become a focus point of all forward-thinking brands. These brands are looking to optimize website ads, SEO campaigns and more – anything to give them an edge over the competition. Branding is a communication of a company’s core values.

Brands 42

Brands Hotels Travel Airlines 42

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Looking to gain a better understanding of your customer’s behavior and how to engage with them ?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

agora pulse

MAY 15, 2017

Community Management. All applicants will tell you that they have experience sending out posts and tweets on behalf of a brand. Did the posts relate to a brand’s marketing goals? Second, how did this applicant build a community? … even for brands smaller than say, United Airlines or Pepsi.

Social Media Management 127

Social Media Management Questions Social Media Sample 127

Pixlee

APRIL 11, 2017

projected to reach $523 billion within the next five years, digital marketing has become a focus point of all forward-thinking brands. These brands are looking to optimize website ads, SEO campaigns and more – anything to give them an edge over the competition. Branding is a communication of a company’s core values.

Brands 40

Brands Hotels Travel Airlines 40

Socialmedia.biz

FEBRUARY 24, 2019

For marketers everywhere who were looking to connect directly with their target audience and create brand awareness, turning to Facebook or Instagram became an obvious choice. Influence (measures your ability to influence customers to exhibit purchasing intent): Industry influence, authority, brand mentions, networking, referral traffic.

ROI 132

ROI Social Media Airlines Proposal 132

The Realtime Report

JANUARY 9, 2013

The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. To help make this topic relevant to potential customers, the brand sought out public opinion. Build brand recognition for Securian. Choose Relevant Content .

Social Media 186

Social Media Strategy Case Study Airlines 186

Talkwalker SM

SEPTEMBER 7, 2016

With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016.

Instagram 60

Instagram Brands Sports Travel 60

Pixlee

MAY 24, 2021

The passenger revenue of airlines’ plunged by about 314 billion , about 55% of where it was in 2019. . To inspire trust in the safety and cleanliness of travel, tourism and travel brands rely on frontline experiences to showcase authentic experiences. Returning to Travel in Style with Community-Content.

Travel 52

Travel Industry Influencer Tourism 52

Pixlee

FEBRUARY 9, 2017

A ‘ lifestyle brand ’ can best be described as a company that serves to cater its products or services to a specific group or culture of people based on expressed interests, attitudes, opinions, etc. Consider top lifestyle brands like Apple, Disney, and Nike for example. So, know where to start when building a brand lifestyle?

Brands 40

Brands Airlines How To Apple 40

Twist Image

NOVEMBER 17, 2010

Can brands be human? Can brands be more human? Before getting into a philosophical and semantic debate over what it actually means to be "human," first think about what a brand really stands for. What is a brand? But we've also reached a point where that emotional connection between customers and brands goes both ways.

Brands 108

Brands Automotive Airlines Influencer 108

Convince & Convert

AUGUST 4, 2013

Here it is, in all its glory: We just saw a tweet from Google facts that an airline in India only hires women because they are lighter, so they save $500,000 in fuel!!! Whatever you (or your airport community manager) think is a real knee-slapper might end up causing a post like this to be written. I have eight issues with this: 1.

Social Media 150

Social Media Airlines Communities Sports 150

Sprout Social

JANUARY 25, 2021

The real challenge, however, lies in narrowing those options down and knowing how to find the right influencers for your brand. If their values don’t align with your brand’s, a controversial post can quickly lead to a PR nightmare. Simply signing a well-known influencer with thousands (sometimes millions) of followers isn’t enough.

Influencer 114

Influencer Campaign How To Marketing 114

Ignite Social Media

AUGUST 10, 2017

While there were plenty of interesting brands to choose from, we’ve gathered a few of the biggest and boldest that made a splash during Summer 2017. Sometimes you can make the most impact not by campaigns or contests, but by managing your community the right way. And while all not brands got a win , some brands did it right.

Social Media 87

Social Media Airlines UGC Campaign 87

Webbiquity SMM

FEBRUARY 28, 2011

Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them.

List 155

List Twitter Brands Microsoft 155

Webbiquity SMM

NOVEMBER 5, 2013

In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. Now that Tom and I have compiled our lists, the word that keeps popping into my head is “community.” Google+.

Twitter 187

Twitter Airlines Syndication Blogger 187

Rebekah Radice

APRIL 27, 2015

how long have you been serving the community). She changes it out frequently, keeping it fresh, interesting and always on brand. Create a Memorable Brand. In order to create a memorable brand and outshine your competition online, you must clearly articulate your value. Build a Strong Community Culture.

Small Business 131

Small Business Facebook How To Airlines 131

Audiense

MAY 10, 2016

With sports stars commanding large followings, we need to look further into the data to identify some of the brands that this community is actively following. The first brand we found not associated with sport or entertainment was Samsung Mobile, who are followed by 5.84% of Leicester’s followers.

Social Media 99

Social Media Airlines Sports Report 99

Convince & Convert

JULY 4, 2012

Build an active community of brand promoters. Gina is a brand engagement specialist who seeks out creative solutions for marketing and business challenges. Gina is a brand engagement specialist who seeks out creative solutions for marketing and business challenges. Make discovery relevant.

Data 114

Data Airlines Class Loyalty 114

Convince & Convert

APRIL 4, 2013

While there were many good brand generated April Fools’ jokes, JetBlue stood out for its unique and rewarding approach to the holiday. JetBlue offered people with the first name April who were flying the airline on April 1 a JetBlue credit equal to the value of their flight. We don’t accept reptiles on board.”.

Airlines 123

Airlines Travel Forums Curation 123

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines.

CSR 127

CSR Airlines Loyalty Hashtag 127

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines.

CSR 126

CSR Airlines Loyalty Hashtag 126

Convince & Convert

NOVEMBER 14, 2013

While the beauty of this project is that it’s an artistic endeavor, the principles of cultivating a shareworthy experience can inspire companies and brands. This campaign could have easily come from a tourism board, an airline, or a hotel chain. About the Jessica Gioglio: Follow @savvybostonian.

Project 153

Project Instagram Tourism Airlines 153

Rebekah Radice

OCTOBER 19, 2015

Not to mention the severe impact swiping your competitors’ ideas will have on your brand. From content to visuals, everything you post should scream your brand. When creating visuals, use a consistent color palette—it’s the glue that ties your brand together and the identifier that makes your content stand out.

Facebook 114

Facebook Marketing Airlines Metrics 114

Laurel Papworth

OCTOBER 30, 2009

United Airlines broke a guitar. What ensued online was comprehensively a brand trashing and demonstrated what happens if you don’t pay attention to social media – even just monitoring it – it can cost your company $180,000,000. In other words, it’s a typical airline stock.What do you think? My response?

Cost 99

Cost Airlines Apple Price 99

Social Media Marketing

MAY 8, 2013

Video, mobile, content marketing secrets, Facebook statistics, brands playing with fire via controversial co-creators and more, it''s This Week in Social Media. Being a community manager is more than just posting to social networks on behalf of brands. Why does your brand need a content studio? Because, chicken.

Social Media 160

Social Media Automotive Klout Flipboard 160

Pixlee

JUNE 8, 2021

A whopping 73% have even gone as far as to demand that brands take action to ensure that they aren’t operating at the expense of the clean environment. . If all you did this year was helping the local community to raise funds for the elephant orphanage in Sri Lanka, don’t shy away from posting about it.

Instagram 52

Instagram Engagement CSR How To 52

Buffer Social

MARCH 19, 2020

In times like these, people look to each other, and to their communities to figure out how to respond. Social media is such an important communication tool in 2020, and we know as we all try to navigate unexpected and unprecedented challenges, many of your customers and teammates will turn to social media for some form of support.

Social Media Management 98

Social Media Management Social Media Retail Team 98

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners. Listen Now .

Social Media 130

Social Media Retail Education Airlines 130

Pixlee

JUNE 16, 2021

Don’t miss out on this opportunity for brand growth! Pixlee’s mobile commerce solution allows you to design an app-based shopping solution for your brand complete with user-generated content to provide social proof to your customers. Experts expect ecommerce penetration rates to reach 25% by 2025. Shoppers Go Online.

Retail 52

Retail Trends UGC Mobile 52