Which Airlines Are Most Responsive On Twitter?

The Realtime Report

Which airline brands are the most responsive on Twitter? New data from SocialBakers looks at the difference between the amount of answered and unanswered questions – on Twitter only – among major airlines. American Airlines is well in the lead, with 9,058 questions answered. Comparing the data to 2013, SocialBakers found that the top 10 airlines (listed above) in 2014 are answering more questions than the top ten last year.

Southwest Airlines: When Offline Meets Online

Direct Marketing Observations

There was a time when Southwest Airlines were the darlings of social media. However, Southwest Airlines notwithstanding, employees far and wide, seemed to have never received the memo about the impact of social and digital within the organization. When social becomes the conduit for airline passengers who feel they have been wronged, social media becomes the vessel to take that message to the masses. The airlines tries to make it right and apologizes.


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Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity SMM

Building a brand is more important than ever. Your brand is what differentiates you from your competitors. A solid brand identity can help you get more people to trust your products and/or services. So, how can you boost your brand’s value? Guest post by Shane Barker.

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United Airlines PR Disaster: What you Can Learn from Their #FAIL


Social media has become an indispensable tool for brands to connect with their customers and the general public. When left unchecked, they turn into PR disasters like what happened to United Airlines recently. The post United Airlines PR Disaster: What you Can Learn from Their #FAIL appeared first on Devumi. There are times, though, where companies fail to properly communicate on these platforms.

Dear United Airlines, Invest your money where you really need it. Customer Service

Josh S Peters

I’ve been traveling a lot for business lately and so far the only airline I can say I will absolutely use again is Virgin Airlines. You pay $50 – $150 depending on the airline change fee, pay any additional airfare, and you’re good to go. Sacrifice the price of buying just one brand new, multi-million dollar planes and direct that money to your customer service. Customer Service Uncategorized Phones Social Media United United Airlines

How Turkish Airlines United International Fans [Infographic]

Convince & Convert

These days, with so many new media platforms, companies can end up having a hard time staying on brand across channels. So, it’s nice to see when a company is executing a strategy that engages their target audience while still being able to stay true to their core brand message. One of the companies doing that at the moment is Turkish Airlines.

How to Measure Social Media -Southwest Airlines

Proactive Report

The PR department has produced a simple one-sheet report that goes to the CEO each month that shows major points – followers and fans, messaging, commenting, perceptions about the brand. A case study about their 72 hour fare sale. The trick to good PR and social media measurement is to work very closely with the online marketing team. Learn to use tracking links and landing pages for each press release and social media channel.


Myrland Marketing

discuss branding in the age of Social Media, one must first understand what branding is: Let’s start with a brand. A brand is the set of characteristics, the personality, the way of doing business with you that is evident to anyone who does business with you, or who observes you. Branding Uncategorized Brand Communication Marketing Marketing Planning Social Media Southwest Airlines Starbucks Strategic Planning Strategy

How To Suck As A Brand (With Grace)

Twist Image

There are two trains of thought when it comes to brutal brands: They''re so bad that they don''t even know it. This may surprise you: In my experience, it''s mostly brands that fall into the latter selection from above. When it comes to marketing departments, the problems usually arise from individuals who feel that their own desire to put a unique stamp on the work takes priority over ensuring that the brand is preserved and improved post their departure. Living the brand.

Be Here Now Marketing: How United Airlines Can Take Advantage of.

Bare Feet Studios

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Branding , Strategy > Be Here Now Marketing: How United Airlines Can Take Advantage of Flight Delays Be Here Now Marketing: How United Airlines Can Take Advantage of Flight Delays by Roxanne Darling on July 1, 2008 Everyone knows the airlines are hurting.

Brand Marketing and the Fair Pay to Play Act

Social Media Strategery

As a PR and communications professional has worked with everyone from local small businesses to big global brands, my head is spinning with the possibilities that exist not only for the student-athletes, their schools, and the NCAA, but for brands, big and small.

Use of Social Media to Inspiration for All Businesses


Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. For example, Southwest Airlines do the following: - Team members handling Facebook activity sign their names to their responses. Southwest Airlines works with outside partners as well, including Kansas City-based VML and Buddy Media.

Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

And Twitter lists are a unique and powerful feature that enable B2B marketers to be more effective with activities such as: Social listening: Twitter’s wide reach can spread can boost or damage a brand’s image on a global scale, and its real-time nature can make that happen quickly. At the other end of the spectrum, the reaction on Twitter was brutal when United Airlines forcibly dragged a passenger off a plane in 2017.

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Book Review: The Social Employee

Webbiquity SMM

One of the most powerful impacts of social media is the way has democratized brands. No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. Those voices collectively shape the brand. This reality can be scary as hell for brands, but it also creates new opportunities. The most natural and knowledgeable group of brand ambassadors would seem though to be employees.

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Are Chatbots Right for Your Brand?

Ignite Social Media

Perhaps you’d handle this online through your airline or service provider, maybe you’d call a customer service center, or even, gasp, go to the store! With so many types of bots and different types of brands, the time is fast approaching (if not already here) for your brand to decide if a chatbot is right for you. However, if your brand has less consistent consumer interactions either in content or frequency, chatbots may not be right for you.

My Hot Brands & Products of 2012

Jason Yormark

Hyatt – In 2012 I found myself becoming brand loyal to the Hyatt hotel chain. American Airlines/United Airlines – Luckily for me, I typically can avoid these chains, but they both suck. It’s unavoidable for most people to not have to fly on the major airlines to get where they want to go, but my experinces with both airlines are almost universally awful. I only wish airlines like JetBlue and Virgin had more flights to different places.

25 brands every social media manager should follow on social


Social media is a whole new ball game for brands. And yet, there are some brands out there that are impressively strong at social. And how can your brand get in on it? Find out which famous brands you should follow and what their social strategies are. For a brand that’s been around for more than 100 years, MoonPie’s social strategy sure is “woke”, as the kids call it these days. Innocent is yet another millennial cool brand.

Do Brands Have Rights When Their Own Data Is Used Against Them?

Twist Image

Why would the airlines mind? Was Zaman looking to bring the airlines and travel sites to their knees? It''s a dangerous game because I''m often finding better flights than the ones that the airline websites are showing at the top of their internal search engines. Of course, the most practical thing that the airlines could do in a situation like this, is to sue. airline. brand. This is an interesting one, isn''t it?

Social Media Marketers: Time to Get Personal


Last week, in our “ tip of the week ” on our Facebook page , we urged brands to remember two essential things about communicating on social media channels: Today, I will take a closer look on our own advice, in order to fully explain and explore the necessity of understanding the platforms on which you are communicating. Even though you’ve managed to put social media into your budget, you have not necessarily secured your brand’s social success. Tweet.

What Is Omnichannel Marketing and How Are Brands Leveraging It?

Social Media Strategies Summit

Today’s consumers are already interacting with brands on an omnichannel level. For brands that have already embraced omnichannel marketing, the rate of customer satisfaction is 23 times higher than those still using inconsistent or incomplete multichannel marketing. To remain competitive brands will need to embrace a full omnichannel strategy. Here are 10 brands that are already killing it to inspire your next move. As a response, the brand created Mobile Totes.

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10 Brands Killing It On Instagram in 2016

Talkwalker SM

With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. If you are a food brand looking to post videos on Instagram, Buzzfeed Tasty is for you.

Why brands need a social media monitoring strategy

Sprout Social

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Brand product names. Brand hashtags.

United Breaks Guitars: Case Study in Old Media Failure


A YouTube video by a musician upset at United Airlines for breaking one of its instruments has reached nearly 3 million views in just a few days, and is creating a lot of buzz in social media circles. United Airlines led the musician on a year-long goose chase for reimbursement, and finally told him “no.&# The airline also tweeted that the video “is excellent and that is why we would like to use it for training purposes so everyone receives better service from us.&#

Four (of the) Worst Practices for Pitching Bloggers

Webbiquity SMM

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. Unless you’ve got one of those brands (like Apple , Zappos , TOMS Shoes , or Southwest Airlines ) everyone loves writing about, it’s hard to stand out amid the clutter.

The right fit: How to find influencers for your brand’s marketing campaign

Sprout Social

The real challenge, however, lies in narrowing those options down and knowing how to find the right influencers for your brand. If their values don’t align with your brand’s, a controversial post can quickly lead to a PR nightmare.

The Most Engaging Industries on Facebook and What to Learn from Them


Rather, we go to a brand’s Facebook page, since it’s much easier for us to communicate with companies where we are already spending so much of our time online. When visiting a company’s brand page on Facebook to search for help, we can’t always be 100% sure that we actually get an answer to the question we post. The most socially devoted industry next after telecommunications is airlines followed by finance, retail and fashion. KLM Airlines.

Brand Haiku – Delta

Convince & Convert

Each of us is writing a haiku about a recent experience we’ve had with a brand. Devised by the crafty Aaron Strout from Powered , this Brand Haiku initiative is set up so that you can link from here to the next blogger on the chain, and then from that blog to the next one, etc. Brand Haiku – Delta. Why don’t more airlines. Bonus Brand Haiku – Machete. The next link in the Brand Haiku chain is Chris Carfi from Edelman Digital.

How to Uncover a B2B Brand Voice That Isn’t Boring

Convince & Convert

This is totally respectable—except when you “play it safe,” everything you write defaults to boring , and you’re back where you started: unhappy with your brand’s voice but unsure how to improve it. Especially if you’re not a writer and haven’t been trained in the nuances of copywriting, coming up with something as lofty and intangible as a brand voice seems like a joke. Take care using colloquialisms if you’re an international brand, but don’t write off the idea altogether, either.

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The Ambiguous Brand

Twist Image

Branding is no longer a zero-sum game. " Brands try to please everyone. This is not a political rant, but brands serve the community with platitudes and apologies more than anyone else. Sure, there are a few indie and fringe brands that don't cater the masses, and yes there are brands that know who their ideal consumer is (and they're not trying to placate to the rest of the population), but - in general terms - brands like to have one, clean uniformed message.

Social Media and Your Ever-Expanding Brand


What is a brand, and, as caretaker of your company’s brand, how does social media affect you? The 1922 Merriam-Webster dictionary defines brand as: 1 : an arbitrarily adopted name that is given by a manufacturer or merchant to an article or service to distinguish it as produced or sold by that manufacturer or merchant and that may be used and protected as a trademark. If your last flight on jetBlue was really pleasant, you have good brand associations with the airline.

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Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

And yes, several of these pictures define how entire segments of your audience will perceive your products and your brand as a whole. The companies with the largest numbers of brand advocates are able to get up to 264% more earned impressions compared to other brands (2012, Whitegate ). Do you want to see what these influencers are posting about your brand? Search For Visual Mentions of Your Brand with Image Recognition.

How Visuals are Telling the NAIAS Story

Convince & Convert

Business: United’s Brand Makeover. Mergers, corruption, and three CEOs in one year have not been easy times for United Airlines. With the New Year, the airliner is striving to be “ less awful ” in 2016. Beyond the press, what are people currently saying about the United brand? Will other airliners make moves if more people start opting for United? Politics: State of the Union.

Navigating call-out culture: What to do when your brand is in the hot seat

Sprout Social

Consumers play a major role in shaping the public perception of brands, influencing their actions and holding them accountable—and it’s a double-edged sword for brands. On the one hand, a vocal audience can help brands shape their offerings and content.

The Best Brands on Twitter 2014


Since I wrote a top brands on Instagram article earlier, I think it is only appropriate that I also give you a best brands on Twitter 2014 review. Hopefully you’ll learn a few things that you can apply to your own brand, improve your Twitter marketing, and find more followers! . The best brands on Twitter 2014. Charmin are certainly the dark horse of the best brands on Twitter countdown as the other brands are much flashier.

Brands Can Have Real Conversations

Twist Image

" On the other hand, you are at the mercy of the airline''s flight schedule. I used to think that the true power of social media was the ability for brands to have real interactions between real human beings. Now, it''s 2014, and if you look at some of the research and data, what we''re finding is that brands (and consumers) aren''t having that much conversation online. That''s the big thing that big brands (still) don''t understand. I blame the brands.

5 Ways to Tell Your Brand Story with Instagram Stories

Sprout Social

As goes for the user, so should go for brands. We all know we need to feature submissions from our fans in our content strategy somehow—it’s what keeps them posting about your brand! But, sadly, not all user generated content (UGC) is created equal, and when your brand has a defined visual identity, that can be a problem. At Natives, one of our favorite examples of this is Delta Airlines ’ #SkyMilesLife UGC story series.

Four Elements of a Wildly Successful Digital Brand


projected to reach $523 billion within the next five years, digital marketing has become a focus point of all forward-thinking brands. These brands are looking to optimize website ads, SEO campaigns and more – anything to give them an edge over the competition. But cultivating long-term success in a rapidly changing digital world requires a focus on branding as well as marketing. Branding is a communication of a company’s core values. What Makes Your Brand Stand Out?

There Is No Brand Truth

Twist Image

What is the truth about a brand? Every brand thinks that they are either able to control their brand message or (at the very least) manage it through social media channels like Facebook , Twitter and beyond. It''s not manipulation so much as it is their newfound ability to be a publisher and put out into their world thinly-veiled content as an engine of positive brand perception. Those who are vaguely paying attention to the newfound brand narrative. brand.

Brands Cannot Be Human

Twist Image

Can brands be human? Can brands be more human? Before getting into a philosophical and semantic debate over what it actually means to be "human," first think about what a brand really stands for. What is a brand? For the most part, brands came of age in a world where the things products did were pretty similar to what everyone else's products did. But we've also reached a point where that emotional connection between customers and brands goes both ways.

To spring break or not to spring break? That is the question for brands navigating the pandemic

Sprout Social

Brands are equally looking forward to real spring. For many brands, spring break 2021 is a good first look at what they can expect and how they should balance public safety against consumer expectations as the world attempts to return to pre-COVID times.