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Which Airlines Are Most Responsive On Twitter?

The Realtime Report

Which airline brands are the most responsive on Twitter? New data from SocialBakers looks at the difference between the amount of answered and unanswered questions – on Twitter only – among major airlines. American Airlines is well in the lead, with 9,058 questions answered. Comparing the data to 2013, SocialBakers found that the top 10 airlines (listed above) in 2014 are answering more questions than the top ten last year.

Airlines 142
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Southwest Airlines: When Offline Meets Online

Direct Marketing Observations

There was a time when Southwest Airlines were the darlings of social media. However, Southwest Airlines notwithstanding, employees far and wide, seemed to have never received the memo about the impact of social and digital within the organization. When social becomes the conduit for airline passengers who feel they have been wronged, social media becomes the vessel to take that message to the masses. The airlines tries to make it right and apologizes.

Airlines 125
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United Airlines PR Disaster: What you Can Learn from Their #FAIL

Devumi

Social media has become an indispensable tool for brands to connect with their customers and the general public. When left unchecked, they turn into PR disasters like what happened to United Airlines recently. The post United Airlines PR Disaster: What you Can Learn from Their #FAIL appeared first on Devumi. There are times, though, where companies fail to properly communicate on these platforms.

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Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity SMM

Building a brand is more important than ever. Your brand is what differentiates you from your competitors. A solid brand identity can help you get more people to trust your products and/or services. So, how can you boost your brand’s value? Guest post by Shane Barker.

Brands 143
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Dear United Airlines, Invest your money where you really need it. Customer Service

Josh S Peters

I’ve been traveling a lot for business lately and so far the only airline I can say I will absolutely use again is Virgin Airlines. You pay $50 – $150 depending on the airline change fee, pay any additional airfare, and you’re good to go. Sacrifice the price of buying just one brand new, multi-million dollar planes and direct that money to your customer service. Customer Service Uncategorized Phones Social Media United United Airlines

Airlines 148
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How Turkish Airlines United International Fans [Infographic]

Convince & Convert

These days, with so many new media platforms, companies can end up having a hard time staying on brand across channels. So, it’s nice to see when a company is executing a strategy that engages their target audience while still being able to stay true to their core brand message. One of the companies doing that at the moment is Turkish Airlines.

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How strategy frameworks can help your brand stay relevant

Sprout Social

3 frameworks to spot the big picture for your brand By learning simple, strategic frameworks, you can start thinking through the trends that could define your company’s future and give you a leg up on areas and conversations to research. For example, look at the airline industry.

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How To Suck As A Brand (With Grace)

Twist Image

There are two trains of thought when it comes to brutal brands: They''re so bad that they don''t even know it. This may surprise you: In my experience, it''s mostly brands that fall into the latter selection from above. When it comes to marketing departments, the problems usually arise from individuals who feel that their own desire to put a unique stamp on the work takes priority over ensuring that the brand is preserved and improved post their departure. Living the brand.

Brands 70
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Be Here Now Marketing: How United Airlines Can Take Advantage of.

Bare Feet Studios

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Branding , Strategy > Be Here Now Marketing: How United Airlines Can Take Advantage of Flight Delays Be Here Now Marketing: How United Airlines Can Take Advantage of Flight Delays by Roxanne Darling on July 1, 2008 Everyone knows the airlines are hurting.

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Use of Social Media to Inspiration for All Businesses

Mindjumpers

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. For example, Southwest Airlines do the following: - Team members handling Facebook activity sign their names to their responses. Southwest Airlines works with outside partners as well, including Kansas City-based VML and Buddy Media.

Airlines 188
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Brand Marketing and the Fair Pay to Play Act

Social Media Strategery

As a PR and communications professional has worked with everyone from local small businesses to big global brands, my head is spinning with the possibilities that exist not only for the student-athletes, their schools, and the NCAA, but for brands, big and small.

Brands 75
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BRANDING IN THE AGE OF SOCIAL MEDIA

Myrland Marketing

discuss branding in the age of Social Media, one must first understand what branding is: Let’s start with a brand. A brand is the set of characteristics, the personality, the way of doing business with you that is evident to anyone who does business with you, or who observes you. Branding Uncategorized Brand Communication Marketing Marketing Planning Social Media Southwest Airlines Starbucks Strategic Planning Strategy

Brands 67
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Are Chatbots Right for Your Brand?

Ignite Social Media

Perhaps you’d handle this online through your airline or service provider, maybe you’d call a customer service center, or even, gasp, go to the store! With so many types of bots and different types of brands, the time is fast approaching (if not already here) for your brand to decide if a chatbot is right for you. However, if your brand has less consistent consumer interactions either in content or frequency, chatbots may not be right for you.

Brands 89
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5 Ways to Use LinkedIn for Marketing Your Brand

Later

With over 756 million users , it’s full of opportunities for brand marketing. In this blog post, we’re sharing five ways you can use LinkedIn to market your brand and reach relevant audiences. How to Use LinkedIn for Marketing Your Brand . Share Your Brand Voice.

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My Hot Brands & Products of 2012

Jason Yormark

Hyatt – In 2012 I found myself becoming brand loyal to the Hyatt hotel chain. American Airlines/United Airlines – Luckily for me, I typically can avoid these chains, but they both suck. It’s unavoidable for most people to not have to fly on the major airlines to get where they want to go, but my experinces with both airlines are almost universally awful. I only wish airlines like JetBlue and Virgin had more flights to different places.

Products 166
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Book Review: The Social Employee

Webbiquity SMM

One of the most powerful impacts of social media is the way has democratized brands. No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. Those voices collectively shape the brand. This reality can be scary as hell for brands, but it also creates new opportunities. The most natural and knowledgeable group of brand ambassadors would seem though to be employees.

Review 165
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Do Brands Have Rights When Their Own Data Is Used Against Them?

Twist Image

Why would the airlines mind? Was Zaman looking to bring the airlines and travel sites to their knees? It''s a dangerous game because I''m often finding better flights than the ones that the airline websites are showing at the top of their internal search engines. Of course, the most practical thing that the airlines could do in a situation like this, is to sue. airline. brand. This is an interesting one, isn''t it?

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

And Twitter lists are a unique and powerful feature that enable B2B marketers to be more effective with activities such as: Social listening: Twitter’s wide reach can spread can boost or damage a brand’s image on a global scale, and its real-time nature can make that happen quickly. At the other end of the spectrum, the reaction on Twitter was brutal when United Airlines forcibly dragged a passenger off a plane in 2017.

Team 129
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Social Media Marketers: Time to Get Personal

Mindjumpers

Last week, in our “ tip of the week ” on our Facebook page , we urged brands to remember two essential things about communicating on social media channels: Today, I will take a closer look on our own advice, in order to fully explain and explore the necessity of understanding the platforms on which you are communicating. Even though you’ve managed to put social media into your budget, you have not necessarily secured your brand’s social success. Tweet.

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25 brands every social media manager should follow on social

Unmetric

Social media is a whole new ball game for brands. And yet, there are some brands out there that are impressively strong at social. And how can your brand get in on it? Find out which famous brands you should follow and what their social strategies are. For a brand that’s been around for more than 100 years, MoonPie’s social strategy sure is “woke”, as the kids call it these days. Innocent is yet another millennial cool brand.

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10 Brands Killing It On Instagram in 2016

Talkwalker SM

With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. If you are a food brand looking to post videos on Instagram, Buzzfeed Tasty is for you.

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United Breaks Guitars: Case Study in Old Media Failure

Socialized

A YouTube video by a musician upset at United Airlines for breaking one of its instruments has reached nearly 3 million views in just a few days, and is creating a lot of buzz in social media circles. United Airlines led the musician on a year-long goose chase for reimbursement, and finally told him “no.&# The airline also tweeted that the video “is excellent and that is why we would like to use it for training purposes so everyone receives better service from us.&#

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The Most Engaging Industries on Facebook and What to Learn from Them

Mindjumpers

Rather, we go to a brand’s Facebook page, since it’s much easier for us to communicate with companies where we are already spending so much of our time online. When visiting a company’s brand page on Facebook to search for help, we can’t always be 100% sure that we actually get an answer to the question we post. The most socially devoted industry next after telecommunications is airlines followed by finance, retail and fashion. KLM Airlines.

Industry 213
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How Visuals are Telling the NAIAS Story

Convince & Convert

Business: United’s Brand Makeover. Mergers, corruption, and three CEOs in one year have not been easy times for United Airlines. With the New Year, the airliner is striving to be “ less awful ” in 2016. Beyond the press, what are people currently saying about the United brand? Will other airliners make moves if more people start opting for United? Politics: State of the Union.

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Why brands need a social media monitoring strategy

Sprout Social

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Brand product names. Brand hashtags.

Airlines 100
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How to Uncover a B2B Brand Voice That Isn’t Boring

Convince & Convert

This is totally respectable—except when you “play it safe,” everything you write defaults to boring , and you’re back where you started: unhappy with your brand’s voice but unsure how to improve it. Especially if you’re not a writer and haven’t been trained in the nuances of copywriting, coming up with something as lofty and intangible as a brand voice seems like a joke. Take care using colloquialisms if you’re an international brand, but don’t write off the idea altogether, either.

B2B 79
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The Ambiguous Brand

Twist Image

Branding is no longer a zero-sum game. " Brands try to please everyone. This is not a political rant, but brands serve the community with platitudes and apologies more than anyone else. Sure, there are a few indie and fringe brands that don't cater the masses, and yes there are brands that know who their ideal consumer is (and they're not trying to placate to the rest of the population), but - in general terms - brands like to have one, clean uniformed message.

Brands 81
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Brand Haiku – Delta

Convince & Convert

Each of us is writing a haiku about a recent experience we’ve had with a brand. Devised by the crafty Aaron Strout from Powered , this Brand Haiku initiative is set up so that you can link from here to the next blogger on the chain, and then from that blog to the next one, etc. Brand Haiku – Delta. Why don’t more airlines. Bonus Brand Haiku – Machete. The next link in the Brand Haiku chain is Chris Carfi from Edelman Digital.

Brands 70
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Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

And yes, several of these pictures define how entire segments of your audience will perceive your products and your brand as a whole. The companies with the largest numbers of brand advocates are able to get up to 264% more earned impressions compared to other brands (2012, Whitegate ). Do you want to see what these influencers are posting about your brand? Search For Visual Mentions of Your Brand with Image Recognition.

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Social Media and Your Ever-Expanding Brand

Socialized

What is a brand, and, as caretaker of your company’s brand, how does social media affect you? The 1922 Merriam-Webster dictionary defines brand as: 1 : an arbitrarily adopted name that is given by a manufacturer or merchant to an article or service to distinguish it as produced or sold by that manufacturer or merchant and that may be used and protected as a trademark. If your last flight on jetBlue was really pleasant, you have good brand associations with the airline.

Brands 130
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How Do You Socialize an Already Social Brand?

Techipedia: Tamar Weinberg

For other businesses, their brand is already so well known that they may feel that they don’t have to step into social media at all. I’ve been working lately with several brands who already are mainstays in our households, brands you’d be surprised would want to advertise at all since their products and services might already speak for themselves with their national or even international reach. Humanize the Brand. Big brands are, well, big.

Airlines 164
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Four (of the) Worst Practices for Pitching Bloggers

Webbiquity SMM

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. Unless you’ve got one of those brands (like Apple , Zappos , TOMS Shoes , or Southwest Airlines ) everyone loves writing about, it’s hard to stand out amid the clutter.

Blogger 108
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The Best Brands on Twitter 2014

Devumi

Since I wrote a top brands on Instagram article earlier, I think it is only appropriate that I also give you a best brands on Twitter 2014 review. Hopefully you’ll learn a few things that you can apply to your own brand, improve your Twitter marketing, and find more followers! . The best brands on Twitter 2014. Charmin are certainly the dark horse of the best brands on Twitter countdown as the other brands are much flashier.

Twitter 86
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Brands Can Have Real Conversations

Twist Image

" On the other hand, you are at the mercy of the airline''s flight schedule. I used to think that the true power of social media was the ability for brands to have real interactions between real human beings. Now, it''s 2014, and if you look at some of the research and data, what we''re finding is that brands (and consumers) aren''t having that much conversation online. That''s the big thing that big brands (still) don''t understand. I blame the brands.

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What Is Omnichannel Marketing and How Are Brands Leveraging It?

Social Media Strategies Summit

Today’s consumers are already interacting with brands on an omnichannel level. For brands that have already embraced omnichannel marketing, the rate of customer satisfaction is 23 times higher than those still using inconsistent or incomplete multichannel marketing. To remain competitive brands will need to embrace a full omnichannel strategy. Here are 10 brands that are already killing it to inspire your next move. As a response, the brand created Mobile Totes.

Strategy 105
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There Is No Brand Truth

Twist Image

What is the truth about a brand? Every brand thinks that they are either able to control their brand message or (at the very least) manage it through social media channels like Facebook , Twitter and beyond. It''s not manipulation so much as it is their newfound ability to be a publisher and put out into their world thinly-veiled content as an engine of positive brand perception. Those who are vaguely paying attention to the newfound brand narrative. brand.

Brands 76
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Are You Worthy of Social Media? The 2 Types of Talk Triggers

Convince & Convert

In fact, Keller Fay Group estimates that 91 percent of word of mouth about companies occurs offline , meaning that we only use social media to discuss things that REALLY make us want to shout or cry, not the mundane victories and defeats we experience with brands every day. This happened to me a few months ago when a Southwest Airlines flight attendant made a young boy’s day by taping his crayon drawings to the front of the plane , and congratulating him publicly.

Types 104
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Brands Cannot Be Human

Twist Image

Can brands be human? Can brands be more human? Before getting into a philosophical and semantic debate over what it actually means to be "human," first think about what a brand really stands for. What is a brand? For the most part, brands came of age in a world where the things products did were pretty similar to what everyone else's products did. But we've also reached a point where that emotional connection between customers and brands goes both ways.

Brands 85
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Surprising Brands that are still Using Twitter 

Ignite Social Media

Brands are using it not just to listen and engage but also as a powerful marketing tool. In fact, some of the biggest brands in the world are still using Twitter to reach their customers. Should Your Brand Still be on Twitter? Our answer for many brands is yes.

Twitter 102
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Navigating call-out culture: What to do when your brand is in the hot seat

Sprout Social

Consumers play a major role in shaping the public perception of brands, influencing their actions and holding them accountable—and it’s a double-edged sword for brands. On the one hand, a vocal audience can help brands shape their offerings and content.

Sentiment 103
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6 Social Media Stats to Improve Your Brand Presence

Mindjumpers

Awareness has sourced the Internet to bring up some of the most interesting metrics to give brands a chance to boost their current marketing strategy. In this blog post, I will present the three stats that I think are the most interesting ones as well as tips on how each of them can be valuable for you as a brand. The sectors with the best response rates being telecommunications and the airline sector. Monitor Your Brand’s Instagram Activity with New Reporting Tool.

Brands 183
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5 Ways to Tell Your Brand Story with Instagram Stories

Sprout Social

As goes for the user, so should go for brands. We all know we need to feature submissions from our fans in our content strategy somehow—it’s what keeps them posting about your brand! But, sadly, not all user generated content (UGC) is created equal, and when your brand has a defined visual identity, that can be a problem. At Natives, one of our favorite examples of this is Delta Airlines ’ #SkyMilesLife UGC story series.

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An Innovative Approach to Outreach Marketing from a Quirky Brand

Convince & Convert

An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. This brand has built a business on selling luggage that airline passengers never claimed. There were many things to consider when Unclaimed Baggage tapped in to the sphere that surrounds their brand.