Likeable

SEPTEMBER 24, 2019

And when it comes to the tweet format itself, a hard character limit can feel constraining for brands trying to get their message across. There are some things that the platform does very well, and playing to its strengths will ensure your brand is not leaving a valuable awareness tool on the table. Loosening Up Your Brand.

Twitter 80

Twitter Airlines Aggregator Meme 80

Convince & Convert

JANUARY 21, 2016

Business: United’s Brand Makeover. Mergers, corruption, and three CEOs in one year have not been easy times for United Airlines. With the New Year, the airliner is striving to be “ less awful ” in 2016. Beyond the press, what are people currently saying about the United brand? Fiat Stormtrooper cars ?

Airlines 60

Airlines Pharmaceuticals Conference Automotive 60

Convince & Convert

FEBRUARY 22, 2016

In an effort to promote the airline’s expanded year-round service to Palm Springs from San Francisco and New York, Virgin America is asking customers flying to and from PSP to play dress-up. To be fair, the airliner anticipated results like these. Business: Virgin America Launches #LetModFly. Calling all Mad Men fans!

Apple 60

Apple Airlines iPhone Hashtag 60

Twist Image

AUGUST 14, 2012

Who would have thought that 140 characters on Twitter could do so much damage to the character of a brand? The mass media used to jump on stories of people being wronged by a brand. So, is United Airlines now a decimated brand? Do you think any less of the airline? Look no further than Dave Carroll. to 3.26).

Airlines 92

Airlines Wikipedia Publishing Price 92

Twist Image

JUNE 12, 2014

There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. Data Point #1: 50% of respondents either somewhat or strongly agreed that digital held promise for brand marketers, but for all its promise, it has never delivered as a branding vehicle.

Data 101

Data Sentiment Marketing Advertising 101

Twist Image

APRIL 1, 2016

It was an original sentiment, when I started writing about it, well over fifteen years ago. With the user at the center, there is still one big, honking and unsolved challenge that faces brands in this amazing world that we live in. How will anybody truly find your brand? Focus on this brands. is your brand primed?

Mobile 40

Mobile Brands Yahoo Banking 40

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. Because, yeah, we do give a darn about our brand reputation. But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. What is brand reputation? And you should too. Here’s how.

Reputation 106

Reputation Strategy Brands HootSuite 106

Twist Image

APRIL 19, 2017

Even rock stars question their own relevancy every now and again (maybe brands should come at it with the same self-reflection and humour?). Her sentiment was meant to mean that if the music feels right, it will find an audience, but it did give pause. Airline status luggage tags. Which brands have nailed it? Funky socks.

Travel 71

Travel iPhone Analytics Airlines 71

Convince & Convert

FEBRUARY 14, 2024

Now is the time to start cleaning up your marketing house, and get all of your data in order to see what you already have, and what you need to start tracking, in order to create truly personalized campaigns that will make customers fall in love with your brand. It’s true: customers are more likely to buy from brands who can make them laugh.

Strategy 123

Strategy Brands Marketing Airlines 123

Sprout Social

AUGUST 22, 2018

According to Sprout’s 2018 Social Index , nearly half of all consumers have taken to social media to raise questions and concerns to brands. That’s why having a concrete Twitter customer service strategy is a must-have for brands who want to keep their customers happy. Why Twitter Customer Service Matters.

Twitter 98

Twitter Tips Notification Sentiment 98

Twist Image

JANUARY 2, 2014

We used to tell ourselves a very powerful narrative about how the cream always rises to the top, and the struggle that most brands face when it comes to content marketing and social media is that they struggle to find a true sense of human-ness in the content that they are creating. Next steps.

Content 104

Content Airlines Advertising Issues 104

Twist Image

FEBRUARY 21, 2014

There was a time (not that long ago), when someone''s complaint online would be rocketed to the executive office, changes were made and brands were being held accountable for their foibles and mishaps. Brands went from private responses to very publicly trying to resolve customer service issues. Do brands really care anymore?

Case Study 75

Case Study Airlines Issues Publishing 75

Twist Image

APRIL 19, 2017

Even rock stars question their own relevancy every now and again (maybe brands should come at it with the same self-reflection and humour?). Her sentiment was meant to mean that if the music feels right, it will find an audience, but it did give pause. Airline status luggage tags. Which brands have nailed it? Funky socks.

Travel 40

Travel iPhone Analytics Airlines 40

Keyhole.co

OCTOBER 21, 2023

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Management of brand reputation Your brand’s most valuable asset is its reputation. Social media monitoring: What is it?

Social Media 52

Social Media Sentiment Reputation Analysis 52

Sprout Social

AUGUST 27, 2020

Consumers play a major role in shaping the public perception of brands, influencing their actions and holding them accountable—and it’s a double-edged sword for brands. On the one hand, a vocal audience can help brands shape their offerings and content. On the other hand, a brand misstep can be costly.

Brands 135

Brands Sentiment Social Media Management Issues 135

Sprout Social

DECEMBER 5, 2023

With millions of people signing up daily across social media platforms, keeping track of conversations about your brand online is becoming an uphill battle. Why leave your precious brand reputation up to others when you can effectively maintain a positive brand image through online reputation management?

Reputation 99

Reputation Software Tools Sentiment 99

Hootsuite

MAY 16, 2023

Jeff Bezos is credited with saying “Your brand is what people say about you when you’re not in the room.” It’s about listening to what customers say, learning from their feedback, and responding in a way that builds trust in your brand. It continues with steps to mitigate negative sentiment. The stakes are high.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Sprout Social

MARCH 16, 2023

When you think about social media customer service , there are probably two encounters that come to mind: the best experience a brand ever provided…and the worst. For example, maybe you’re completely loyal to the airline whose customer service rep magically found you the perfect flight.

Metrics 101

Metrics Social Media Sentiment Airlines 101

Hootsuite

JUNE 2, 2022

One minute, your brand is a beloved internet meme. Luckily, a social media crisis doesn’t have to mean the end of your brand’s reputation. In other words, a social media crisis is when there’s a major change in the online conversation about your brand: an action that has sparked anger, disappointment, or distrust on a wide scale.

Social Media 145

Social Media Tips HootSuite How To 145

Keyhole.co

JUNE 30, 2021

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” The main reason to use cross-channel marketing in your media strategy for business is to ensure your audience is constantly seeing your brand. Prioritize brand awareness.

Data 108

Data Social Media Strategy CPC 108

Visually SM

SEPTEMBER 17, 2015

It’s important to always post a steady amount of content to keep all of your social followers engaged with your brand. This is the number of people who follow your brand on the various social networks, and in the early days of social media marketing this was probably considered the most important metric. Follower Count.

Metrics 145

Metrics Social Media Airlines Social Media Management 145

Keyhole.co

MARCH 1, 2023

One of which is by utilizing data to craft a better media strategy for your brand. Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” or “Which age cohort is sharing our content?” Not convinced?

Data 52

Data Social Media Strategy CPC 52

Visually SM

SEPTEMBER 17, 2015

It’s important to always post a steady amount of content to keep all of your social followers engaged with your brand. This is the number of people who follow your brand on the various social networks, and in the early days of social media marketing this was probably considered the most important metric. Follower Count.

Metrics 100

Metrics Social Media Airlines Social Media Management 100

Hootsuite

JUNE 13, 2022

Share of voice is a way of measuring your brand’s visibility compared to your competitors. It’s a great metric to focus on if you’re looking to increase brand awareness or sales. Social share of voice is a way to measure how much people are talking about your brand on social media. What is share of voice?

Social Media 144

Social Media How To HootSuite Metrics 144

Mindjumpers

AUGUST 9, 2012

Last week, in our “ tip of the week ” on our Facebook page , we urged brands to remember two essential things about communicating on social media channels: Today, I will take a closer look on our own advice, in order to fully explain and explore the necessity of understanding the platforms on which you are communicating.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Fly more miles, get priority seating on an airline. link] [link] Rob van Alphen RT @jaybaer: Do brand influencers hang out on Facebook, or Twitter?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Sprout Social

MARCH 31, 2020

Brands must be more mindful than ever of customer empathy and how they carry themselves during troubled times. In short, a crisis represents any social media activity that potentially hurts your brand’s reputation or ability to do business. They can happen no matter how careful your brand is with its messaging.

Social Media 135

Social Media Sentiment Examples Issues 135

Convince & Convert

JULY 27, 2012

It’s six ingredients, top brands used to measure the revenue impact of social media.). They have a brand new thing called Spark Score , which actually lays social media chatter around the Net Promoter principles. We were on a multitude of airlines during that trip. Listen Now. The RSS feed is: [link].

Airlines 115

Airlines Sentiment Hotels ROI 115

Hootsuite

OCTOBER 21, 2020

Customers have high expectations for brands in both B2C and B2B arenas. In addition to a content calendar , team structure, brand voice and best practices guides , your B2B social media plan should: Align goals with business objectives. But content about jet-lag reducing seat lighting may speak to airlines.

B2B 98

B2B Social Media Tools Tips 98

Hootsuite

MARCH 27, 2020

What should your brand say when the facts and the future are uncertain? Social media crisis communication for brands comes down to one reassuringly simple question: how can you help? Brands can’t ignore these conversations, but participation must be approached with care. Leave room for questions. Don’t disappear.

Social Media 145

Social Media How To Policies Team 145

Sprout Social

APRIL 6, 2023

While others are built for customer care and marketing-specific brands. Chatbot marketing also helps brands and customers engage more closely by: Sharing quick answers regarding discounts, or a product or service. Some can be entertaining, like Cleverbot , which was built to respond to prompts like a human would in normal conversation.

Marketing 81

Marketing Airlines Conversation Team 81

Webbiquity SMM

MARCH 4, 2014

One of the most powerful impacts of social media is the way has democratized brands. No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. Those voices collectively shape the brand.

Review 205

Review Radian6 Guidelines Policies 205