Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services.

Social Media 103

Social Media Team Social Media Management Report 103

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. Only if you have something more accurate to prove the value of your social marketing plan. Enter social media reporting. And how do you do that?

Report 52

Report Social Media Metrics How To 52

Jon Loomer

NOVEMBER 1, 2022

At the moment, though, I haven’t seen anything official from Meta on the reasoning behind it, the quality of that reporting, or what it means for the future of optimization and reporting. Prior to iOS 14 changes, Facebook used separate attribution windows (for reporting) and conversion windows (for optimization).

Privacy 206

Privacy Advertising Aggregator Report 206

Jon Loomer

DECEMBER 20, 2021

Inspired primarily by the negative reporting impact resulting from iOS 14-related changes in 2021, Facebook advertisers are searching for ways to verify and uncover conversion results. URL parameters add information to the end of a URL. Note that including this information does not change the destination of the URL. Background.

URL 204

URL Examples Facebook Analytics 204

The Realtime Report

DECEMBER 16, 2022

Crypto holders want to make sure that the information that they get is always updated and covers both assets and liabilities. In a proactive response to calls for greater transparency among digital assets exchanges, we launched a real-time reporting of its assets and liabilities – the first in this industry.

Issues 91

Issues Banking Aggregator Survey 91

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Knowing where you stand exposes market gaps and opportunities. Is the influencer partnership driving more brand mentions and positive sentiment online?

Brands 110

Brands How To Sentiment Metrics 110

The Realtime Report

AUGUST 10, 2020

Marketing Effectiveness. Some marketing campaigns have been incredibly effective in generating returns, such as Nike’s “Just Do It” campaign. Marketing is all about generating awareness and interest around a brand, but how do you know how effective your efforts are? How Effective is Your Marketing?

How To 103

How To Marketing Aggregator Affiliate marketing 103

Sprout Social

AUGUST 31, 2016

We’re excited to announce that we’ve added the LinkedIn® Company Pages Report to our suite of network reports. The new report provides comprehensive Page level data to help social businesses make strategic decisions. When analyzing multiple Company Pages, use the report to determine your highest performing Page.

LinkedIn 92

LinkedIn Report Company Aggregator 92

Sprout Social

JUNE 29, 2020

And though some may view social as little more than an awareness play, the reality is social can support higher education institutions at all stages of their marketing funnel. In this article, we’ll break down what the university marketing funnel looks like and how your social strategy supports each stage of the funnel.

Strategy 132

Strategy Marketing Metrics Education 132

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The reality? The more data you can gather, too.

Reputation 97

Reputation Sentiment Analysis Notification 97

Sprout Social

MAY 23, 2023

Rather than replace social media pros, the adoption of AI in marketing has the potential to make human creativity and strategic thinking more important. And social media marketers have always had to evolve how they work. ChatGPT can now browse the internet for more updated information. But for the most part, it’s old data.

Team 135

Team Social Media Management Skills Trends 135

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position.

Review 128

Review Brands How To Analysis 128

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Webbiquity SMM

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Content aggregation ?). Email is the #2 priority.

B2B 150

B2B Smart Phone Data Hubspot 150

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy.

Conversation 118

Conversation Sentiment B2B Module 118

The Realtime Report

AUGUST 29, 2022

Future Market Insights analysis has noted that the value of the AI market with respect to the media sector has an expected growth between 2022 and 2032 with a CAGR estimated at 26%. The Scale of Upcoming. Changes in the World of Media. In line with this the estimated revenue will reach over $13 billion by the end of 2022.

Upcoming 91

Upcoming Aggregator Press Release Banking 91

Sprout Social

JULY 28, 2020

Not only should you follow influencers in your industry on the platform to find emerging trends, but Pinterest regularly aggregates categories of popular content for users based on their searches. For product Pins, that include pricing information and other product specs. Here’s an example of a product Pin below.

Aggregator 121

Aggregator Analytics Trends Upcoming 121

Proactive Report

MAY 16, 2017

According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly. Implications for Organizations.

Marketing 60

Marketing Loyalty Aggregator Skills 60

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

ROI 113

ROI HootSuite Cost Campaign 113

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Discover how to create effective reports and find the best social analytics tool for your brand. That’s why you have to decide on your social media marketing goals before you can zero in on the right metrics.

Analytics 179

Analytics Social Media Tools Price 179

agora pulse

MAY 31, 2018

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. I’ve talked with many business owners and marketing managers, and a large percentage rarely look past high-level metrics. This metric will be reported on elsewhere—so you won’t miss it. Actions (as an aggregate metric).

Metrics 87

Metrics Facebook Aggregator Report 87

agora pulse

MAY 31, 2018

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. I’ve talked with many business owners and marketing managers, and a large percentage rarely look past high-level metrics. This metric will be reported on elsewhere—so you won’t miss it. Actions (as an aggregate metric).

Metrics 87

Metrics Facebook Aggregator Report 87

Sprout Social

DECEMBER 18, 2018

The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. In fact it ranked as the second biggest challenge facing social marketers in our 2018 Index. Elegant, to-the point reporting.

Strategy 98

Strategy Aggregator Overview ROI 98

Sprout Social

JUNE 13, 2023

They currently have 55 users across various teams including product marketing, corporate communications, product communications and community. It really helps bring visibility between the marketing, customer care, communications and brand teams,” she says. Siegel selected these KPIs based on data available in Sprout through reporting.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Sprout Social

JANUARY 26, 2021

Social marketers Bre Schneider , Christina Olivarez and Olivia Jepson share the social media tips and tricks they’re embracing to put data first and reclaim their time. The most important part about content marketing is having content that provides VALUE! ???????? Don’t lump your content and campaign reports together.

Social Media 143

Social Media Metrics Data Team 143

Sprout Social

SEPTEMBER 9, 2020

While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. Because the truth is, an effective marketing strategy relies on consumer voices and insights. They may not realize such rich information exists, or even understand why social listening applies to their discipline.

Organization 126

Organization Sentiment Social Media Management Analysis 126

Adam Sherk

JANUARY 11, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk PEJ Study Shows Print Still Primary Source of Original News Reporting by Adam Sherk on January 11, 2010 The Pew Research Center’s Project for Excellence in Journalism released a study today of the modern news ecosystem, examining a week of news activity in Baltimore, MD.

Study 147

Study News Press Release Report 147

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona?

Data 141

Data Social Media Sentiment Team 141

The Realtime Report

AUGUST 1, 2014

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Your customers are now getting their information from an ever-growing number of sources. More Access to Information = More Collaborative Decision Makers. Welcome to the Era of Media Sprawl. Shifting the B2B Media Research Model.

Strategy 178

Strategy B2B Marketing Research 178

Mindjumpers

JUNE 8, 2011

This is something that creates a good opportunity for businesses to utilize the online channels to communicate interesting and relevant information about their brand or product. However, this is stated with a great emphasis on the word relevancy , since it by no means creates success to push out all sorts of information.

Netvibes 218

Netvibes Social Media Tips Delicious 218

Convince & Convert

JUNE 18, 2014

Image via BigStockPhoto.com Since the days of yore, marketing strategy has been designed for the same purpose: sell more stuff. Marketing tactics, on the other hand, are a different kind of animal. The Problem Due to the constant shifting sands of marketing, DataSift’s product is constantly evolving. DataSift Who is Datasift?

Trends 156

Trends Marketing Education Training 156

Jon Loomer

APRIL 24, 2019

This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. How can events benefit your marketing? Here’s an example of an audience that consists of people who performed purchases that, in aggregate, were equal to or greater than $100… 2. Facebook Analytics.

Eventful 167

Eventful Facebook Analytics Aggregator 167

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. It helps with market differentiation A unique brand experience separates you from the competition. That is a lot of information to keep track of and social listening data is often a crucial partner in this endeavour.

Brands 114

Brands Sentiment How To Analysis 114

Keyhole.co

NOVEMBER 7, 2023

However, this analytical approach is not merely about data aggregation. It provides in-depth reports to help you make informed decisions on which tags to adopt for maximum impact. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. What’s the role of analytics in this?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Bare Feet Studios

FEBRUARY 27, 2010

If you think about the mechanics of panic, it largely stems from a lack of information and and abundance of misinformation. Here are several use cases from the past 12 hours here in Hawaii where the free flow of information both locally and globally served to keep both panic and perhaps a tsunami at bay.

Social Media 92

Social Media Aggregator Upcoming Conference 92

Sprout Social

NOVEMBER 26, 2018

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Chances are you can find them here.

Social Media 106

Social Media Marketing URL Hashtag 106

Sprout Social

JANUARY 27, 2021

That’s why we put together this guide breaking down the core pillars of YouTube Analytics, including: General Reports. Watch Time and Audience Reports. Engagement Reports. Earnings Reports. In short, YouTube Analytics can provide a detailed roadmap to guide your video marketing strategy. The Overview Report.

Analytics 142

Analytics YouTube Video Embedding 142