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Tip: Facebook Ads Reporting Window

Jon Loomer

One of the biggest complaints during the past year since Facebook implemented changes related to iOS 14 updates is a drop in reporting. While it may not be accurately represented, Facebook is reporting fewer conversions. I have a simple tip for you that may help, and it’s related to the Facebook ads reporting window.

Report 202
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The Problem with Unranked Event Custom Facebook Ads Reporting

Jon Loomer

You may be seeing that reported conversions are down since iOS 14+ changes of 2021. While there are many reasons for a drop in reporting, one may be the way that you configure your custom Facebook ads reports. Let’s discuss… Custom Ads Manager Reports. Facebook reports 51 registrations. The Lesson.

Eventful 202
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Meta Announces Big Changes to Website Conversion Campaigns

Jon Loomer

In short, Aggregated Event Measurement is Meta’s protocol for reporting web and app events from people who opted out of tracking from iOS 14.5 changes and Aggregated Measurement are going away. What is changing to Aggregated Event Measurement? Now it’s official. and later devices. Will new steps emerge?

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Holiday Meta Ad CPM Results

Jon Loomer

I use the Within Marketing Pulse Dashboard to monitor this and they aggregate ad performance data for their partners. Another report charts aggregate CPM from 2022 compared to 2023 beginning on August 30. So what happened during the past week?

CPM 156
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Campaign Optimization Using Non-Prioritized Facebook Events

Jon Loomer

One of the biggest Facebook advertiser complaints related to iOS 14 changes and Aggregated Event Measurement is the limitation to eight events per website for optimization purposes. Reporting Benefits of Non-Prioritized Events. As you know, AEM means reporting for users who opted out of tracking will be delayed and aggregated.

Eventful 197
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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. You’re also responsible for reporting on your results. Find out how to create the ultimate social media report that can impress clients and colleagues alike by following these steps.

Report 147
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Facebook Ads and the Impact of iOS 14

Jon Loomer

Aggregated: Details from lift measurement and demographic breakdowns will be unavailable. This will impact marketers promoting an iOS app, typically for installs and in-app conversions. That’s when Aggregated Event Measurement comes into play. Data will be restricted, aggregated, and delayed in this case as well.