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What Does 2013 Hold for Social Media?

Mindjumpers

They need to know what value they can provide for their target group (above and beyond the value offered via their brand or products) and implement a robust editorial process into their workflow.”. Not surprisingly, social network usage, e-commerce as well as social gaming is growing. What does this mean?

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How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. At the same time, text analytics can monitor public concerns on social media.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Social media isn’t always the right tool for the job. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Not every company needs a blog.

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

As social media grew in popularity, lengthy URLs began to present a problem. For example, Bitly integrates with Sprout so you can embed shortened links directly into your content during the social media workflow. You can create links directly from your other marketing tools, like Sprout Social, via the Bitly integration.

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What Are You Looking Forward to in Social Media in 2020?: Experts Round-Up

agora pulse

We asked some of our favorite social media experts to share what they look forward to seeing in social media for 2020. Here’s what got them bright-eyed and excited … Jay Baer: “2020 is going to be the year that brands stop random acts of social. Back to social, and a retreat from media.”

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How to Use Hashtags: A Quick and Simple Guide for Every Network

Hootsuite

Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. This post breaks down the basics of effectively using hashtags on social media and why you should use them. Hashtag basics.

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These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

To make things a bit easier, I’ve split the metrics into four groups based on key characteristics. Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. These days, you can do a lot more with an ad and an aggregate number of all user actions doesn’t make sense anymore.

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