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Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

If you want to create a conversions campaign, you can only optimize for one of your eight configured events. If you created ad sets within conversion campaigns prior to iOS 14 enforcement that were optimized for events that aren’t among your configured eight events, those ad sets will now be paused. Paused Ad Sets.

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Social Media Tools, Apps, Resources and Plugins

Harp Interactive

Following is an abbreviated list of useful tools, resources and/or apps with links and short descriptions that you may want to incorporate into your daily social media practice. “Amplify is a service for engaging in conversation around web pages, paragraphs, images, videos or original ideas that make people think.&#. Technorati.

Resources 243
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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Link tracking: lets you prove the clicks and possibly conversions on your links so you can report on the ROI of a campaign. Create mobile-deep links. Customize short URL/slug.

URL 103
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iOS 14 Resources for Facebook Advertisers

Jon Loomer

I am overflowing with resources, but let’s break them down… iOS 14 FAQ. Can Conversions API help replace the data lost from iOS 14 opt-outs? What changes should I expect to advertising tools related to mobile app ads as a result of iOS 14? I don’t understand the 8-event limit related to Aggregated Event Measurement.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Here’s a list of 50 ideas (in no particular order) to help move the conversation along. . Build blogs and teach conversational marketing and business relationship building techniques. Build conversation maps for your customers using Technorati.com , Google Blogsearch, Summize, and FriendFeed. Excellent resource: Susan Getgood.

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Essential viral marketing tools

Socialmedia.biz

Here’s another topical resource, and perhaps a better one: Ruzzit.com , a site that aggregates viral content, whether it’s a video, image or text. you can add a call-to-action to every link you share, helping you drive conversions through content curation. With Snip.ly

Tools 60
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Free Summer School For Marketers

Twist Image

As I ventured down the road of burnout by trying to be both a publisher and a full time college student, I had a heart-to-heart conversation with my parents. No surprise, the Internet provides a ton of resources that - when approached in serious manner - offers up a wealth of amazing resources and education. Real Time Bidding?

MySpace 110