Direct Marketing Observations

JANUARY 12, 2012

Conversocial.com helps users manage customer service at scale on Facebook and Twitter. NutshellMail users social network updates so they don’t have to login and check. UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Mindjumpers

NOVEMBER 23, 2012

The rise of Pinterest and Instagram as well as the creative uses of the Facebook Timeline proves this. It’s an example of a company truly taking part in activities similar to those of a media company by offering a non-branded service to their target group. Facebook Engagement Rates Continue to Grow [Report].

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Convince & Convert

JUNE 24, 2014

Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? For example, LinkedIn is used primarily for business networking, job searches and highly-focused B2B advertising.

How To 168

How To B2B Social Networking Apple 168

Harp Interactive

MARCH 31, 2010

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Facebook Page Fan Numbers. Facebook Wall Interaction. Like this/thumbs up (Facebook, stumble etc).

Analytics 350

Analytics Social Media Trendrr Digg 350

Convince & Convert

MAY 10, 2016

It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. It’s simply not realistic to suggest that companies turn their backs on social network landlords.

Communities 60

Communities Aggregator Social Networking Organization 60

Techipedia: Tamar Weinberg

FEBRUARY 11, 2015

of the company’s revenue could be attributed to social. The client saw a 7% increase in online sales and conversions using AddShoppers technology, and through AddShoppers technology, more than 30,000 emails were added to the company’s database. Facebook still drives the most revenue among the social platforms.

Social Media 100

Social Media Retail Apparel ROI 100

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Direct Marketing Observations

OCTOBER 5, 2011

I’m the biggest proponent of social media that you could possibly find but I am also the one that told my daughter that she doesn’t need Facebook. I also told a group of 400 parents and educators that anyone under the age of 16 doesn’t need to be on a social network. She’s 14. Why the flip-flop?

Social Media 152

Social Media Aggregator Loyalty Social Networking 152

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Convince & Convert

APRIL 25, 2014

This one page aggregates all of the data from Twitter, Facebook, blogs, the community forums, and any other place online where VMware chatter might be going on. John’s social team’s DNA is based in technology and support , so they build all of these tools themselves.

Communities 135

Communities B2B How To Forums 135

Sprout Social

JUNE 7, 2023

Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions. Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit.

Brands 114

Brands Sentiment How To Analysis 114

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Adam Sherk

MAY 12, 2010

It sounds a lot like the practices of some industry blogs and news aggregators today. Related posts: Video Interview: Rupert Murdoch Doesn’t Like Search So Much I Hope News Corp Does Block its Content from Google The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? What’s a news agency to do?

Content 116

Content Aggregator Press Release Syndication 116

Harp Interactive

OCTOBER 9, 2009

Social media isn’t always the right tool for the job. Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Help companies participate in existing social networks, and build relationships on their turf. Check out Twitter as a way to show a company’s personality.

Social Media 232

Social Media Press Release Marketing Widget 232

Webbiquity SMM

AUGUST 23, 2011

Of the top dozen sources of traffic, four were social networking or related sites: Twitter , LinkedIn , Facebook and HootSuite. Twitter is the most productive, driving more than half of all non-blog social media visits. Syndication is also helpful.

Syndication 186

Syndication Data How To HootSuite 186

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. There are five key steps you should take.

Data 141

Data Social Media Sentiment Team 141

Adam Sherk

JANUARY 11, 2010

But before we dismiss online and social media sources as nothing more than aggregators and promotion outlets, let’s remember that this study reflects the state of the news ecosystem today. Things are just now beginning to shift as the economic viability of the current model is beginning to fail.

Study 147

Study News Press Release Report 147

Convince & Convert

OCTOBER 19, 2010

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. Brands have realized that social networks offer an opportunity to interact directly with consumers. She also blogs at [link]. Influencer identification.

Alterian 127

Alterian SM2 Social Networking Aggregator 127

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Convince & Convert

JUNE 18, 2014

At Lesson.ly , we are extremely proud to be a part of that learning process for many companies, including the three I would like to talk about today: DataSift, iGoDigital, and Convince & Convert. Each of these fast-growing companies has a unique education-based headache, and we have become the Tylenol to provide assistance.

Trends 156

Trends Marketing Education Training 156

Convince & Convert

MAY 17, 2013

“Companies don’t understand the science behind viral. So how are companies doing it wrong? ” Social Media Stat of the Week: Every Facebook Fan is Worth $174.17. . ” Social Media Stat of the Week: Every Facebook Fan is Worth $174.17. How did you get involved in social media?

Social Media 162

Social Media Study Statistics Aggregator 162

Hootsuite

APRIL 15, 2020

Because of the platform’s brevity, he suggested the company start using the pound symbol to group related Tweets together. Think of hashtags as a way to connect social media content to a specific topic, event, theme or conversation. Hashtags are effective on other social media platforms too. Get a social media listening tool.

Hashtag 145

Hashtag How To HootSuite LinkedIn 145

Social Media Marketing

APRIL 22, 2011

It sits squarely in the social networking space, but it has a different twist - one from which I think businesses may be able to gain valuable insights, all while allowing people to enjoy themselves. But like the other sites, it's also a social network itself. Empire Avenue is the new game in town. What is it?

Social Media 167

Social Media Klout Flickr Radian6 167

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 They are the nexus of a digital marketing company mixed with a technology firm that does Microsoft CRM, Business Intelligence and Analytics to provide creative solutions for brand perception and instantiation.

Web 2.0 100

Web 2.0 Mashup Aggregator Microsoft 100

Koka Sexton

MAY 14, 2011

The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Staff/Volunteer Presence on Social Networking Sites.

Policies 111

Policies Social Media Examples Liveworld 111

Keyhole.co

MARCH 7, 2022

Only if you have something more accurate to prove the value of your social marketing plan. Enter social media reporting. What is A Social Media Report? These social media metrics tell you where your brand stands against your competitors when it comes to online discussions. Facebook Analytics. LinkedIn Analytics.

Report 52

Report Social Media Metrics How To 52

Convince & Convert

APRIL 11, 2011

(summary of my keynote at Get Social PRSSA ). The Crossroads: Social or Media? As social networking has soared to become the largest voluntary behavior this side of teeth brushing , the money guys have shown up on the scene – right on cue. Social participation is almost entirely opt-in. billion in the U.S.

Social Media 153

Social Media Press Release Metrics Aggregator 153

Sprout Social

FEBRUARY 5, 2020

If your company wants to go the extra mile, consider training individual sales representatives on listening. Gleaning these kinds of listening insights during a trial run gives your product developers a chance to troubleshoot and iron out issues, which will set your company up for a more seamless go-to-market launch. .

Tools 94

Tools Sentiment How To Team 94

Direct Marketing Observations

AUGUST 24, 2011

If you’ve been in this business for any length of time, then its time to take your collective aggregate knowledge of social media and add it to the overall mix of what you know and do. We’re at least five years in and I want you to quit being a social media specialist, because you aren’t one any longer.

Social Media 199

Social Media Skills SEO Aggregator 199

Adam Sherk

OCTOBER 27, 2009

Related posts: The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? The Most Common Causes of Duplicate Content on News Media Sites The Most Buried News Sites on Digg Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Content 112

Content Press Release Digg Survey 112

Adam Sherk

AUGUST 11, 2010

It serves as an aggregator of our best local content. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Digg 166

Digg Marketing News Press Release 166

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. In today’s post, Facebook. As a result, I am winning a trip to the SMX Social Media Marketing Conference. billion ( Facebook ). Monthly Active Users.

Social Media 47

Social Media Facebook Marketing CPM 47

Adam Sherk

NOVEMBER 23, 2009

Related posts: Video Interview: Rupert Murdoch Doesn’t Like Search So Much The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. . – If You de-Index Will They Still Come? Google-less?

News 101

News Google Hitwise Press Release 101

Adam Sherk

OCTOBER 1, 2009

You can also use keyword and reputation monitoring tools, real-time search tools and popular/meme lists for articles, tweets, social media submissions, etc. I’ve primarily stuck to aggregated trend/topic lists to keep the list manageable. Here are some free resources for identifying hot topics and search trends.

Trends 146

Trends Tools Embedding Digg 146

agora pulse

DECEMBER 23, 2019

Yet, without realizing the long term impact, both consumers and businesses allow Amazon to collect, aggregate and utilize their detailed information including customer details, shopping intent, financial information, and intellectual property. And having valuable content resources on your site helps interested people/companies find you.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Sprout Social

MARCH 8, 2019

Reality check: there’s more to listening than just the “usual suspects” such as Facebook and Twitter. To guarantee a complete picture of your business’ online presence, stepping up your online social listening is a must-do. What is online social listening? And with that, we wrap up our guide! Are you listening?

Reddit 100

Reddit Tumblr YouTube Review 100

Sprout Social

NOVEMBER 26, 2018

Undoubtedly the biggest name in social, Facebook is somewhat of a mixed bag for business. That said, Facebook’s ad platform is the gold standard for social media ads if you’re interested in paid promotions. — Sprout Social (@SproutSocial) October 15, 2018. Define your content strategy.

Social Media 106

Social Media Marketing URL Hashtag 106