Remove Aggregator Remove API Remove Data Remove Social Media
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What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface. APIs operate on an agreement of inputs and outputs.

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The case for better social media technology in 2024

Sprout Social

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

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How Apple’s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

The extent of the limitation will depend on if the user opts-in or opts-out of this data collection. This is especially important when a user opts out of the data collection since Facebook will only report on one event (the highest priority event) after clicking the ad. Expect data relying on the pixel to be delayed and incomplete.

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How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. AI insights are the knowledge and understanding gained by analyzing complex datasets using AI.

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How to analyze customer reviews for brand insights

Sprout Social

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously.

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

As social media grew in popularity, lengthy URLs began to present a problem. For example, Bitly integrates with Sprout so you can embed shortened links directly into your content during the social media workflow. You can create links directly from your other marketing tools, like Sprout Social, via the Bitly integration.

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Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come. Audience Insights is Facebook’s version of social listening. It provides real-time demographic, behavioral, and interest data for the 1.9B people on Facebook.

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