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This Week in Social Media – 4/3/2013

Social Media Marketing

Trends in consumer marketing are showing that consumers want less advertising and more interaction. Some examples include: continuous product development, deeper customer relationships, more transparency, and measurement of influence, not impressions. More on content marketing: Writing sucks, and it’s hard.

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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

Social Media Advertising Building your personal brand is about interacting with others and establishing your credentials. Logging onto social networks only to propagate self aggrandizing propaganda will turn off potential clients. To get social media success you should first gain the trust of your followers.

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How You Can Benefit from Real Time Search » Techipedia | Tamar.

Techipedia: Tamar Weinberg

This is a new type of search, one which gives you a window into the public’s thoughts – in real time. Also, when breaking news happens, a real time search can also clue you in to more information. For example, I am Philadelphia Phillies fan – and last week, Jimmy Rollins was not in the starting lineup. I wanted to find out why.

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

At the end of the day, we know most people are active on social networks because they have some reason for being there (be it to make a sale or to establish authority, for example), but through your regular interactions, you need to recognize that these are byproducts of your genuine and authentic involvement.

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Every Social Network is Different: Here's What You Need to Know

Techipedia: Tamar Weinberg

If you use Twitter regularly, you’d see that it wins as a social news site that provides instantaneous news — at least of that caliber. As Chris Garrett explains in his post, if you follow numerous feed bots, you can get the news all the time. The right news will hit the front page of Digg quickly.

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

And worst of all, when recommendation is made, suggesting that these shortfalls on the primary site should be corrected first and foremost, it’s quickly brushed aside as too expensive, cumbersome, or simply not exciting enough when compared to the oncoming, external social media blitz. Still not sure how to take action on this rule of thumb?

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

Here are seven video examples that have become viral phenomenons in their own right. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

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