Remove Advertising Remove Examples Remove Reputation Remove Social News
article thumbnail

Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne.

article thumbnail

11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

Social Media Advertising Building your personal brand is about interacting with others and establishing your credentials. Logging onto social networks only to propagate self aggrandizing propaganda will turn off potential clients. To get social media success you should first gain the trust of your followers.

Brands 236
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How You Can Benefit from Real Time Search » Techipedia | Tamar.

Techipedia: Tamar Weinberg

This is a new type of search, one which gives you a window into the public’s thoughts – in real time. Also, when breaking news happens, a real time search can also clue you in to more information. For example, I am Philadelphia Phillies fan – and last week, Jimmy Rollins was not in the starting lineup. I wanted to find out why.

article thumbnail

Social Media Marketing Without Brand Awareness Can Kill You.

Techipedia: Tamar Weinberg

Brand awareness is important, especially when it comes to a web hosting firm that was advertised on a multitude of technology websites. Next time you proceed in a social media marketing campaign, follow some ideas and steps: Know your market. Kn ow your social media source’s demographics. Learn who your competitors are.

article thumbnail

Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

And worst of all, when recommendation is made, suggesting that these shortfalls on the primary site should be corrected first and foremost, it’s quickly brushed aside as too expensive, cumbersome, or simply not exciting enough when compared to the oncoming, external social media blitz. Still not sure how to take action on this rule of thumb?

article thumbnail

3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

This is a well known brand, but yet they’re not building up their social media presence despite prominently advertising it on their website. I’ve always loved the expression “it takes a lifetime to build a reputation, and five minutes to lose it.&# I’m shocked (though perhaps I shouldn’t be).

article thumbnail

7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

Here are seven video examples that have become viral phenomenons in their own right. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Video 236