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‘Nothing Has Worked’: Musk Laments Loss Of Twitter Advertisers And Acknowledges Trying To Back Out Of Deal

Forbes Social Media

Speaking at a Manhattan conference, Musk called Twitter a “poorly managed business” facing “pretty serious revenue and cost challenges.”.

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Monday Roundup: the #IABC15 (IABC World Conference) Edition

Waxing UnLyrical

Yup, I’m in San Francisco this week for the IABC World Conference ; I love love love this city. Why advertising should remain a key part of your communications mix. Why: From the prolific and legendary Shel Holtz : “What consumers say about advertising and how they actually react to it are two different things altogether.”

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Twitter Cleans up Spam Accounts

Ignite Social Media

Twitter has been struggling ever since they moved away from their bread and butter of the reverse chronological feed in early 2016. The recent news that Twitter is overrun with fake accounts delivered a massive blow to Twitter’s reputation. Over the last few months, a Twitter clean up has been happening.

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Is Twitter Advertising a Threat to PPC?

Convince & Convert

Back in February of 1998, Jeffrey Brewer of Goto.com first presented the concept of pay-per-click advertising (PPC) at the TED conference. We feel like we’ve cracked the code on a new kind of advertisingadvertising that starts out as organic content,” said Dick Costolo , Twitter CEO. Numbers Don’t Lie?

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22 Twitter Pearls from Day 1 of #SMWF

Harp Interactive

This conference has entered its third year and continues to provide top-level strategic advice and social media marketing insight. If you can’t make it to the event follow the hashtag #SMWF to view tweets with the latest on brand engagement, monitoring, ROI, advertising and community management and much more.

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Meta's Launching Sassy Chatbots, Instagram Creates AI Stickers, And Twitter Axes Misinformation Reports: Monday Social Media News Roundup

Buffer Social

Meta + Facebook This was a particularly update-heavy week for Meta & Associates, as they held their Meta Connect 2023 conference and unveiled several updates aimed at enhancing user engagement and streamlining content sharing. Despite its struggles to retain users, The Verge reports that reads could still catch up to Twitter/X.

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88% of Twitter Users Follow At Least One Brand

The Realtime Report

Last week’s events revealed several interesting new statistics about Twitter, including information about mobile use and brand engagement on the platform. The highlights: 60% of Twitter users access the microblogging platform on mobile devices. In addition, more than half of all Twitter users now follow more than six brands.

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