Twist Image

APRIL 16, 2014

It''s hard to reconcile how a company that was founded on a search engine (and then optimizing an advertising platform so efficiently that it drove them to a $350 billion market cap) could be spending its war chest on technology so nascent and future-focused. Adding some data to this, comScore''s February 2014 U.S.

Google 92

Google comScore iPad Mobile 92

Adam Sherk

DECEMBER 12, 2011

Their Analytics offering provides advanced data for Page owners, and they recently partnered with ComScore to provide additional data and analysis. Clickable is a good solution for advertisers. Their Facebook Advertising Suite offers both deep analysis and effective management for Facebook Ads. Socialbakers.

Analytics 253

Analytics Tools Lithium Facebook 253

The Realtime Report

AUGUST 7, 2012

Unique visitors in Q2 2012 totaled 106 million, according to comScore, and pageviews dropped slightly from 9.4 Unlike Facebook, LinkedIn does not rely largely on advertising as a revenue source. LinkedIn now has 174 million members, up from 116 million one year ago. billion in Q1 down to 9.3 m billion in Q2. 48% one year ago).

LinkedIn 184

LinkedIn comScore Comparison Mobile 184

Later

JUNE 26, 2020

While once dominated by Gen-Z users, Millennials now make up a greater share of TikTok’s user base than ever before — making the platform a much more attractive proposition for advertisers. According to recent data from Comscore , the percentage of US-based TikTok users aged between 25-34 increased from 22.4% in January to 27.4%

Instagram 145

Instagram comScore Features Video 145

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. India now has nearly 74 million Internet users , according to a recent ComScore report. 2,260 crore (~ $364.5M) and is expected to touch Rs.2,938

comScore 199

comScore Smart Phone SMS Advertising 199

Idaconcpts

FEBRUARY 29, 2012

The limb was especially tenuous as her declaration came soon after comScore released figures that supported the use of QR codes. According to comScore , 14 million Americans used QR codes in June 2011 and that the majority of those were men between the ages of 18 and 34 years old. It worked out to roughly 6% of the US population.

comScore 135

comScore Directory Study Survey 135

Ignite Social Media

APRIL 17, 2017

In addition, ComScore and Nielsen are enlisted to ensure that the ads purchased are delivered to the intended audience. These metrics matter to advertisers. With the amount of dollars spent on social advertising, $1.3 billion this year projected on Twitter, it’s imperative that ad dollars are not going to waste.

Metrics 84

Metrics Instagram Video comScore 84

Adam Cohen

JUNE 8, 2010

Take these examples: 50% click through rate increase in paid search when consumers were exposed to influenced social media and paid search ( comScore & GroupM study ). Tags: Customer Engagement Marketing Strategy Relationship Marketing Social Media Marketing Marketing and Advertising Social media marketing. Tweet This!

Social Media 236

Social Media Paid Search comScore Posterous 236

Bill Hartzer

DECEMBER 22, 2010

comScore has released its list of the top fifty websites in the United States for the month of November 2010. This is the comScore monthly analysis of U.S. web activity at the top online properties for November 2010 based on data from the comScore Media Metrix service. percent and AOL Advertising with 85.0 Sites with 85.3

comScore 101

comScore Wikimedia Yahoo Technorati 101

Bill Hartzer

MAY 15, 2009

comScore, Inc. They do this every month, and it’s based on data from their comScore Media Metrix service. Here is the data for April 2009: Table 1 comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.) Table 2 comScore Top 10 Gaining Site Categories* by Percentage Change in Unique Visitors (U.S.)

comScore 103

comScore Wikia Yahoo Wikimedia 103

Twist Image

MARCH 19, 2013

Some key findings in the Pew Research Center are: Digital advertising is growing very slowly at only three percent and is not able to compensate for the loss of print revenue. Print advertising continue to fall. The bleeding in print has transcended the losses in classified advertising. billion ads, comScore found."

comScore 108

comScore Compete Yahoo Social Graph 108

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. According to the U.S.

Mobile 225

Mobile comScore Insurance Sites 225

Bill Hartzer

OCTOBER 13, 2010

comScore, Inc. Videos were scored using comScore ARS’s content assessment methodology, ARS Zipline, which is used in the marketing industry as a means of quantifying the potential of advertising creative to be recalled and to persuade consumers. User-Generated Video Reviews Complement Television and Display Advertising.

Study 95

Study Review comScore Video 95

Techipedia: Tamar Weinberg

APRIL 25, 2013

By anonymously capturing the recent search behavior of over 300 million Facebook users, we allow advertisers to launch keyword-specific social advertising campaigns on Facebook that target purchase intent. A study by comScore and Starcom MediaVest found that 84% percent of Internet users never click on an ad.

comScore 163

comScore Engineering Yahoo Advertising 163

Twist Image

FEBRUARY 1, 2011

" The amount of pages published daily in this newspaper is (somewhat) predicated on how much advertising is sold. As the publishers of your local paper creates a compelling enough newspaper, this grows the audience, and that larger audience is attractive to advertisers. advertiser. advertising. advertising program.

Content 103

Content Syndication comScore Adsense 103

Twist Image

APRIL 28, 2012

million in January says comScore." Tags: banner advertising. The image-bookmarking site and social network drew 18.7 million unique visitors in the U.S. in March, compared with 17.8 million in February and 11.7 " They're just not that into you? What's your take? economic value. google trends. karsten weide. market research.

comScore 111

comScore Metrics Instagram Social Networking 111

Twist Image

FEBRUARY 23, 2012

yesterday (see: Fear And Loathing In Advertising ). This is why they're putting more dollars into television advertising even though consumers are spending less time there. mobile advertising. television advertising. mobile advertising. television advertising. Tags: advertising. Mobile is small.

comScore 104

comScore Microsoft Mobile Blogger 104

The Realtime Report

JUNE 6, 2016

According to a report from ComScore , we’ve long passed the tipping point between how many people access the web via mobile devices versus the traditional desktop. If more users are going onto smartphones and they’re burying themselves in apps , how are you going to advertise to them? You see all those tiny little icons on your screen.

Brands 70

Brands comScore Mobile Loyalty 70

Convince & Convert

JANUARY 20, 2016

Advertising has always been about creativity and addressing the pain points of your consumers, and it still is today. Throughout the years, advertisers have developed guidelines for most industries (including banner advertising), and those guidelines are often regarded as absolute by any advertising professional.

Guidelines 60

Guidelines comScore Metrics Advertising 60

Social Media Marketing

JULY 24, 2013

The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. A 61 percent increase in advertising revenue - 41 percent of which was from mobile advertising. A 61 percent increase in advertising revenue - 41 percent of which was from mobile advertising.

Social Media 162

Social Media Flipboard Journal comScore 162

The Social Media Incubator

NOVEMBER 8, 2012

The Internet research marketing company, comScore, announced their data for the most visited websites and Pinterest attracted approximately 25.3 Wow, did we see this one coming? million visitors while breaking through to join the top 49 in ranks this past September, continuing on in this online social media marketing frenzy.

comScore 132

comScore Crowdsourcing Loyalty Fashion 132

Convince & Convert

FEBRUARY 19, 2016

According to Comscore , over the last year in the U.S., They recently started an advertising campaign targeting older segments, and the Wall Street Journal is now available as a Snapchat Discover Channel. Snapchat Isn’t Yet Saturated With Advertisers. are 35 to 54. Snapchat is also actively courting older users.

comScore 60

comScore API Journal Advertising 60

Proactive Report

FEBRUARY 23, 2011

The massive audience at Facebook helped it take a top-ten ranking for the first time in ComScore’s January survey of the number of unique visitors to U.S. Internet sites and advertising networks. Read the article >> Facebook Breaks into Top Ten Ad Networks. Facebook was viewed by 153.0 percent of the overall U.S.

Social Media 75

Social Media News comScore Strategy 75

Sprout Social

OCTOBER 5, 2016

Typically this type of content comes at little-to-no cost, which acts likes a free source of advertising. ComScore found brand engagement increases 28% when user-generated content is used in product videos. Businesses then use this content on their website or social media networks to promote their brand.

Content 111

Content comScore Wiki Social Networking 111

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. I would expect that once this addiction to clicks is broken, more of the major brand advertisers will utilize this channel more effectively.&#. Much more so than advertising.

Social Media 58

Social Media comScore Brands Loyalty 58

Buffer Social

JANUARY 25, 2018

With social media, you can reach a massive amount of potential customers for free — through organic posts — or for a fee — through social media advertising. On top of these statistics, comScore’s 2017 U.S. Marketers are also planning to spend more on video advertising in 2018.

Social Media 111

Social Media Trends Report Survey 111

agora pulse

DECEMBER 17, 2019

The older millennials through to the boomer generation have a higher disposable income, have less financial burdens, and are more open to advertising than younger (perhaps more jaded) users. ComScore predicts that in 2020, half of all online searches will be performed with voice search technology. This isn’t bad news for marketers.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Proactive Report

MAY 6, 2010

A February 2010 survey from comScore for the NAA (Site Matters: The Value of Local Newspaper Web Sites ) found that newspaper Web sites continue to be the most used and valued destination for consumers seeking credible and trustworthy local content and advertising online.

Press Release 109

Press Release comScore Case Study Nielsen 109

Proactive Report

MAY 6, 2010

A February 2010 survey from comScore for the NAA (Site Matters: The Value of Local Newspaper Web Sites ) found that newspaper Web sites continue to be the most used and valued destination for consumers seeking credible and trustworthy local content and advertising online.

Web 2.0 101

Web 2.0 Press Release comScore Nielsen 101

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. I would expect that once this addiction to clicks is broken, more of the major brand advertisers will utilize this channel more effectively.&#. Much more so than advertising.

Social Media 53

Social Media comScore Brands Loyalty 53

Social Media Marketing

APRIL 23, 2013

Click image to enlarge ComScore has found that trying to track the "digital omnivore" is a challenge as the archetypical individual moves from device to device. Advertising this week in social social media social networks PR content' The Harvard Business Review takes a look at the rise of the digital CMO.

Social Media 165

Social Media Tumblr Authentication comScore 165

Sprout Social

MAY 10, 2019

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. This type of revealing user insight also makes YouTube a valuable source of social listening data that can help you pinpoint your audiences’ specific interests and needs.

YouTube 111

YouTube Strategy B2B Marketing 111

Proactive Report

APRIL 23, 2010

A study from GroupM Search, M80, and ComScore found that consumers exposed to a brand’s social media content are 2.8 Experiment with keyword advertising on social media sites. times more likely to search on that brand’s terms. Because of higher clickthrough rates, ads are placed higher on page (higher quality score).

Social Media 74

Social Media comScore Paid Search Yahoo 74

Akamai Marketing

FEBRUARY 9, 2011

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Resources: Download the entire ComScore Digital Year in Review here.

comScore 156

comScore Review Klout Marketing 156

Convince & Convert

MARCH 17, 2016

When your company says, “Hey, look at how cool our product is,” the message may or may not be received, regardless of how cool your advertisement is. Comscore found that when paid content was combined with UGC, the conversion rate went up by went up by 28%. Video Creates Peer Pressure.

Video 60

Video UGC Content comScore 60

Firebelly

MARCH 5, 2010

Oscar advertisers hope to build buzz on Twitter, Facebook By Bruce Horovitz The Oscar for the best place to chat about the Academy Awards goes to: social media. Several of Sunday nights Oscars advertisers have added strong social-media components to their efforts. million TV ad, ABCs going rate this year, is just a start.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Convince & Convert

JANUARY 25, 2016

Image via ComScore. Did you know that of all the targeting options you have when it comes to PPC, retargeting can be the most effective one? The only downside is that many people do it so wrong. Grouping all your visitors into one audience and hitting them with the same message is the common practice.

Adwords 60

Adwords comScore How To URL 60