Jon Loomer

MAY 12, 2021

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. I created a list of frequently asked questions and answers related to this topic. This has been a popular option for brands, advertisers, and agencies lately. Have you started seeing the impact of iOS 14 on your advertising?

Advertising 217

Advertising Facebook Aggregator Eventful 217

Jon Loomer

DECEMBER 13, 2021

The clients you work with can set you up for Facebook advertising success. There are many factors that you can’t control that will immediately make your life as a Facebook advertiser easier or harder. You should do your research and ask several questions. Why Are They Looking for an Advertiser? That may seem insane.

Advertising 198

Advertising Facebook API Reputation 198

Jon Loomer

FEBRUARY 14, 2024

The past several years of Facebook (and then Meta) advertising has been a whirlwind. I stumbled on something today that filled me with sentimental feelings but also a nagging question. I’d quickly find that the answer to this question was more challenging than I had expected. Let’s be honest. They no longer exist.

Advertising 176

Advertising Metrics Cost Sentiment 176

Hootsuite

JULY 4, 2022

There’s one question we get asked ALL the time: Should my business be on TikTok? The short answer to this question is “yes.” Questions to ask yourself before joining TikTok. First up, take a look at the questions we put together to help you evaluate TikTok and decide whether you should give it a try or give it a pass.

Questions 104

Questions Banking Insurance HootSuite 104

Jon Loomer

MARCH 17, 2017

If you are a consultant, work for an agency or ever need to advertise for others — or are a company working with someone who manages your Facebook ads — you may run into the need for sharing a Facebook advertising audience or pixel. Because I know how some advertisers are. Let me know in the comments below!

Advertising 167

Advertising Facebook How To Consultant 167

Jon Loomer

JANUARY 24, 2024

If you optimize for link clicks, landing page views, ThruPlays, post engagement, Page likes, or even leads, the advertiser and Meta’s ad optimization will have divergent goals. Yes, the advertiser wants that initial action. Within Advantage+ Audience, the advertiser defines their target audience by detailed targeting and gender.

Advertising 172

Advertising Eventful Campaign Engagement 172

Jon Loomer

MAY 16, 2023

Meta says that “it will continue to evolve,” but many of the advertiser requirements related to iOS 14.5 What this means for the future is unclear, but Meta says that no further action is needed from advertisers for now. advertisers were required to turn on Value Sets within Web Event Configuration.

Conversation 182

Conversation Campaign Aggregator Eventful 182

Jon Loomer

MAY 19, 2016

As discussed a few weeks ago , I’ve realized that while my content is intended for advanced Facebook advertisers, many of those who read these pages or receive my emails are actually beginner or intermediate advertisers. Beginner Facebook Advertiser Webinar. Answers to Quiz Questions 1-10.

Advertising 120

Advertising Facebook Training News 120

Jon Loomer

NOVEMBER 1, 2022

This is some of the best news advertisers have received in a while. So, for now, let’s discuss what has happened, how it impacts your advertising, and what it could mean. While advertisers complain of a drop in performance since these changes, I believe the blame has been misplaced on iOS opt-outs. And it makes sense.

Privacy 206

Privacy Advertising Aggregator Report 206

agora pulse

MAY 15, 2017

In your social media manager interview questions, be sure to include something about Instagram advertising. Want more social media manager interview questions? We’ve put together this handy guide of 20 questions you should ask each social media manager candidate you take the time to interview.

Social Media Management 127

Social Media Management Questions Social Media Sample 127

Jon Loomer

APRIL 18, 2022

The participants were then asked questions about the accuracy of the interests Facebook had inferred. If you’re skeptical, you can check the ways that advertisers can target you based on interests, too. For example, I recently promoted a highly technical blog post related to Facebook advertising. Advertising campaign.

Study 203

Study Facebook Advertising Research 203

Jon Loomer

JUNE 27, 2022

One of the biggest issues advertisers have with Meta Lead Ads is the quality of leads. Lead Filtering allows you to ask a qualifying multiple-choice question at the top of your lead form. How to Set Up a Lead Filtering Question. Then expand the Questions section. Add a multiple-choice question. Toggle that on.

Questions 212

Questions Features Team Advertising 212

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Leave a comment below or reach out on X/Twitter. earns $78,475 per year.

Research 257

Research Report Social Media CPM 257

Jon Loomer

JANUARY 10, 2024

Cambridge Analytica surely contributed to greater awareness of ways people were being tracked and how it was used for targeted advertising. Meta launched its advancements in machine learning and AI to help e-commerce advertisers. The first thing you should do is an audit of your current advertising approach.

Real Estate 185

Real Estate Campaign Advertising Trends 185

Jon Loomer

SEPTEMBER 28, 2023

When you analyze Meta advertising results, look beyond the core metrics in Ads Manager. If you were to look over someone’s shoulder while they visited your website, what are the things you’d want them to do? In some cases, there may be Meta ads metrics and standard events for these actions.

Embedding 139

Embedding Metrics Eventful YouTube 139

Mindjumpers

AUGUST 19, 2010

Over time I have come up with the following 10 questions you should ask yourself before entering the landscape of social media – that’s my best advice. How can we do something that will create value through social media?” How can we do something that will create value through social media?” What do we wish to gain?

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

Over time I have come up with the following 10 questions you should ask yourself before entering the landscape of social media – that’s my best advice. How can we do something that will create value through social media?” How can we do something that will create value through social media?” What do we wish to gain?

Questions 252

Questions Company Nielsen Disqus 252

The Realtime Report

JULY 18, 2012

Mike’s Hard Lemonade saw a 145% lift in social media comments during a recent TV commercial campaign, according to a recent case study by AdAge and social-TV analytics company Bluefin Labs. million social media comments from 1 million unique social media commenters. Pre-campaign, there were 578 comments about Mike’s.

Comments 189

Comments Analytics Case Study Social Media 189

Jon Loomer

MARCH 22, 2022

The changes to Facebook (or Meta) advertising due to iOS 14+ in 2021 were significant. Regardless of whether your audience is on an iOS device, advertisers saw impact related to conversion attribution , optimization, and targeting. This feature disappeared rather quietly, so most advertisers may not have noticed. Watch Video.

Facebook 196

Facebook Advertising Conversation Report 196

Kikolani

JANUARY 16, 2011

Last week, I was given the opportunity to do a live question and answer session on Social Media Examiner ’s Facebook page. I would have to say that it was the fastest and hardest I’ve typed within one hour, but it was a great experience where I got to really learn a lot about what blogging questions people have today.

Questions 167

Questions WordPress Postrank Blogger 167

Convince & Convert

NOVEMBER 23, 2013

Here are just a few questions I have about star reviews on Facebook. Leave your own in the comments if I’ve missed some, won’t you? Can ratings be used to target advertising? Is this score only determined by ratings generated from mobile users? How many people rated this business? See what I mean?

System 150

System Questions FAQ Meme 150

Jon Loomer

JANUARY 31, 2024

One of the most critical elements of Meta advertising is the ability to define important actions that happen on your website or your owned properties. That information is shared with Meta to help enhance our advertising. It’s an important action that a specific advertiser wants to track, custom to their needs.

Eventful 173

Eventful Conversation API URL 173

Jon Loomer

JANUARY 21, 2020

One of a Facebook advertiser’s primary goals is to generate quality leads. But it’s a very good option for advertisers who struggle collecting leads the conventional ways. Create Your Questions. Let’s create our questions that will help qualify leads. Now, let’s create our first question.

Facebook 218

Facebook How To Real Estate Template 218

Jon Loomer

OCTOBER 18, 2023

” The process isn’t difficult, but the question is… Why? This is a one-time verification process to confirm that you intended to send the custom website event to us and usually allows you to use your events for advertising purposes such as in ad campaigns, custom conversions, custom audiences and lift studies.

Eventful 162

Eventful Overview Notification Study 162

Jon Loomer

FEBRUARY 25, 2020

Within the Messenger portion, I asked the following questions: How advanced do you consider yourself as an advertiser? What is your role as an advertiser? Let’s take a look at how people responded… Advertiser Level. The first question I asked: “How advanced do you consider yourself as an advertiser?”

Survey 207

Survey Facebook Advertising Consultant 207

Jon Loomer

OCTOBER 24, 2022

Advertisers went from having to defend “inflated” reporting to now needing to find “lost” conversions. Most advertisers didn’t know that it existed, and it was a weird work-around since you were required to select multiple ad accounts in order to access it. Now, you can get clarity on that question.

Facebook 197

Facebook Conversation Report Advertising 197

Jon Loomer

SEPTEMBER 13, 2023

And you may even give up on Meta advertising because of it. Advertisers often misunderstand that the campaign objective determines optimization. In this case, the advertiser also defines the conversion event they want to prioritize. I don’t want to call this abnormal or even questionable. You will be frustrated.

Advertising 177

Advertising Conversation Issues Buy 177

Jon Loomer

FEBRUARY 25, 2021

Privacy as the goal, advertising will suddenly seem very “different” to users. When the iOS 14 ATT prompt rolls out to all users in “early Spring,” they will be given two options: 1) Allow the app to track your activity across apps and websites to provide personalized advertising or 2) Don’t allow tracking.

Privacy 163

Privacy Advertising Facebook Mobile 163

Jon Loomer

MAY 29, 2023

There is a simple setting that most Meta advertisers don’t even realize exists, and it may be limiting the number of leads you get from lead ads forms. When you create a Meta lead form, you will go through the steps of your form type, intro, questions, privacy policy, message for leads, and maybe more (depending on the form type ).

Organization 200

Organization Groups Groups Policies 200

Jon Loomer

MARCH 26, 2020

When should you lower your ad spend or stop advertising entirely due to a drop in advertising effectiveness or overall revenue? These are questions that many businesses and advertisers are facing right now. Here are a few things to consider when it comes to these difficult questions. Should You Stop Advertising?

CPM 202

CPM CPC Price Advertising 202

Jon Loomer

AUGUST 8, 2023

Advertisers often use them interchangeably, but they are very different things. Of course, the question is why you’d do that, other than making sure that you don’t exceed the lifetime budget. You’ve violated Meta’s Advertising Standards or other terms. Good question.

Campaign 138

Campaign Notification Advertising Questions 138

Jon Loomer

DECEMBER 11, 2023

One common point of confusion for Meta advertisers is Meta’s expansion of ad targeting. In some cases, advertisers don’t realize it’s possible at all (but is). It’s become too complicated, and advertisers are mostly left in the dark regarding when and how expansion happens. It’s a request.

Advertising 157

Advertising Comparison Conversation Report 157

Socialized

OCTOBER 6, 2009

The pending changes to the guidelines have been made available for public comment for some time, and were discussed in detail by J. an advertiser hires a blogger to test out and then review a new body lotion. The new rules go into effect December 1, and violators can be fined as much as $11,000.

Questions 195

Questions Blogger Guidelines Advertising 195

Jon Loomer

OCTOBER 9, 2022

As you likely know, there are special rules that Facebook advertisers must follow to run ads related to politics and social issues. If you have questions related to the process of running political and social issues ads, check the following resources: Ad Restrictions Best Practices. Let me know in the comments below!

Issues 191

Issues Facebook FAQ Resources 191

SocMed Sean

MARCH 3, 2022

Over time, Pinterest has changed to become more of a video and e-commerce platform, generating revenue through advertising and more specifically through promoted pins, which are paid for by advertisers and marketers to sell their products. These users present a great opportunity for marketing and advertising.

Strategy 195

Strategy Marketing Automotive Campaign 195

Jon Loomer

MARCH 15, 2022

Many Facebook advertisers don’t realize that view-through conversions are a thing. The question has been whether a view-through conversion is as valuable as a click-through conversion. Let me know in the comments below! In other words, your ad can get credit for a conversion without anyone clicking on it.

Conversation 197

Conversation Facebook URL Report 197

Webbiquity SMM

OCTOBER 22, 2021

Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts. Social media is a huge marketing channel that helps you reach a wider audience at an affordable cost compared to traditional modes of advertising.

Social Media 205

Social Media Tips Metrics B2B 205