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The Complete Guide to TikTok Advertising for Marketers

Hootsuite

When it comes to hot social marketing trends, nothing is hotter than TikTok. With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . How to advertise on TikTok. important; }.

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Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. Now that Apple has launched iOS 14.5 Mobile vs. Desktop Traffic. This has been a popular option for brands, advertisers, and agencies lately. Have you started seeing the impact of iOS 14 on your advertising? Considerations.

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Facebook Ads and the Impact of iOS 14

Jon Loomer

How this impacts advertising beyond iOS users. Mobile Web and app Tracking. In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. This will impact marketers promoting an iOS app, typically for installs and in-app conversions. How that prompt directly impacts Facebook ads.

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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? How does programmatic advertising work? Source: Choozle.

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Why Great B2B Marketing Comes Down to People and Math

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? How do you differentiate great marketing from BS? Gone are the days when Chief Marketing Officers oversee advertising, lead brand management and take charge of market research.

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Copying Apple

Twist Image

Some will make the argument that Apple is loosing a little bit of its luster. While I am an Apple consumer (and a fairly recent one), I'm hopeful that you won't misconstrued this blog post as someone who is a biased and loyal customer trying to defend a brand (Apple Fanboi!). Their stores do look and feel like an Apple store.

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How to create mobile-friendly content with Google’s AMP

Socialmedia.biz

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. AMP leads mobile publishing. Post by Anna Rodriguez.

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