Jon Loomer

APRIL 4, 2022

This information can then be used in reporting ( conversion attribution ), optimization , and targeting. The parameters send information like the product purchased, the amount spent, and more. Standard events are structured, and you can only send specific information that Facebook expects as parameters with these events.

Eventful 195

Eventful Report Facebook Embedding 195

Jon Loomer

AUGUST 19, 2020

Marketers should utilize available data sources — particularly free sources — to better understand how the social platform landscape is shifting. A few caveats: The information is provided for aggregate groups of Google users, and is not traceable user-level data. Why Does This Matter?

Trends 215

Trends Google Social Media Comparison 215

Jon Loomer

MARCH 25, 2021

You are flooded with information — and misinformation. I don’t understand the 8-event limit related to Aggregated Event Measurement. You can stalk or actively engage! If you’re like most Facebook advertisers, you have lots of questions related to iOS 14 and the related changes impacting Facebook ads. Per ad account?

Advertising 216

Advertising Resources Facebook FAQ 216

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? Monitoring requires active listening and timely action.

Reputation 90

Reputation Sentiment Analysis Notification 90

Jon Loomer

OCTOBER 22, 2017

Refine by Aggregated Value. The second option when clicking to refine is “Aggregated Value.” For example, an audience could be created for those who come back multiple times to make purchases totaling more than $1,000 in aggregate. It’s always helpful to isolate those who are most active on my website.

Eventful 185

Eventful Aggregator Facebook WordPress 185

Sprout Social

MAY 7, 2024

The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. Monitoring should be a key aspect of your overall TikTok marketing strategy. Harnessing the power of TikTok is crucial for staying relevant and engaging with many audiences.

Tools 96

Tools Strategy Brands Sentiment 96

Keyhole.co

NOVEMBER 17, 2020

So, we made this Social Media Marketing 101 guide just for you. In this social media marketing 101 guide, we’ll give you the information you need to build a simple but effective social media strategy today. What Is Social Media Marketing and Why Do You Need A Social Media Strategy? What’s next? So, keep reading.

Social Media 91

Social Media Marketing Hashtag Small Business 91

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Knowing where you stand exposes market gaps and opportunities. Is the influencer partnership driving more brand mentions and positive sentiment online?

Brands 102

Brands How To Sentiment Metrics 102

Lucy Hall

FEBRUARY 28, 2015

However as busy business owners and marketers the need to free up time in today's world of digital distraction is imperative. Once you have some ideas, it's always good to work out why you are posting this information and what you hope to achieve. [embed][link] Social Media automation is not really social!

Activities 60

Activities Social Media HootSuite Patterns 60

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona?

Data 138

Data Social Media Sentiment Team 138

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 95

Social Media Team Social Media Management Report 95

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Template 102

Template Templates Social Media RFP 102

Webbiquity SMM

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Content aggregation ?). Email is the #2 priority.

B2B 152

B2B Smart Phone Data Hubspot 152

Sprout Social

JULY 28, 2020

To ensure that your brand is on the forefront of upcoming trends in your industry, you want to maintain an active presence on Pinterest. Not only should you follow influencers in your industry on the platform to find emerging trends, but Pinterest regularly aggregates categories of popular content for users based on their searches.

Aggregator 114

Aggregator Analytics Trends Upcoming 114

Keyhole.co

DECEMBER 10, 2022

And when it comes to comparing two marketing strategies or campaigns, numbers and data speak volumes, don’t they? It is a no-brainer that any modern marketing agency or a marketer, for that matter, needs an arsenal of tools under their belt to create, publish, monitor, and analyze their content. Who is it for? Sprout Social.

Social Media 52

Social Media HootSuite Sentiment Marketing 52

Bill Hartzer

NOVEMBER 2, 2021

I guess their intention is to “corner the market” and cover just about every possible scenario that they could possibly put into the application. I have literally copied the G&S description in Microsoft Word to check the word count, and it is 32 pages long and 16,728 words total. Just think.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Convince & Convert

JUNE 18, 2014

Image via BigStockPhoto.com Since the days of yore, marketing strategy has been designed for the same purpose: sell more stuff. Marketing tactics, on the other hand, are a different kind of animal. The Problem Due to the constant shifting sands of marketing, DataSift’s product is constantly evolving. DataSift Who is Datasift?

Trends 156

Trends Marketing Education Training 156

Keyhole.co

JANUARY 17, 2024

Understanding whether sentiments are positive, negative, or neutral can help you assess the public perception of your brand and make informed decisions to enhance customer satisfaction. You can refine your marketing strategies by evaluating the success and impact of ongoing campaigns.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Convince & Convert

NOVEMBER 3, 2014

Youtility is marketing so useful, people would pay for it if you asked them to do so. That’s why I co-wrote Youtility for Real Estate: Why Smart Real Estate Marketing is About Help, Not Hype. I wrote this book with the sublime Erica Campbell Byrum , head of digital marketing for ForRent.com.

Real Estate 141

Real Estate Marketing Foursquare Groups 141

Techipedia: Tamar Weinberg

DECEMBER 26, 2012

Instead of having to actively search for new and interesting things, our friends were doing the work for us. This crowdsourced, automated method of discovering popular content was a drastic improvement in how we found interesting information and media on a daily basis.

Social Media 218

Social Media Aggregator Flipboard Google Reader 218

Mindjumpers

JUNE 8, 2011

This is something that creates a good opportunity for businesses to utilize the online channels to communicate interesting and relevant information about their brand or product. However, this is stated with a great emphasis on the word relevancy , since it by no means creates success to push out all sorts of information.

Social Media 218

Social Media Netvibes Tips Delicious 218

Proactive Report

MAY 16, 2017

According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly. And it’s not for want of trying.

Marketing 60

Marketing Loyalty Aggregator Skills 60

Techipedia: Tamar Weinberg

OCTOBER 28, 2014

With the rise of Facebook’s popularity, the launch of Twitter, and the surge of influence from social news sites like Digg, social media looked to be a great breeding ground for marketers to make their mark. Marketers and legitimate top users got banned. Has anyone realized that marketed tweets barely get visibility these days?

Digg 213

Digg Marketing Social Media Feed 213

Ignite Social Media

FEBRUARY 6, 2020

This means that companies will have to sort and separate their lists based upon the information that consumers allow to be shared. Currently, a company can offer an incentive for a consumer to share their information such as a discount. What data is considered “personal information”? Is there a way around losing data?

Data 121

Data Privacy Class Aggregator 121

Jon Loomer

AUGUST 19, 2020

Marketers should utilize available data sources — particularly free sources — to better understand how the social platform landscape is shifting. A few caveats: The information is provided for aggregate groups of Google users, and is not traceable user-level data. Why Does This Matter?

Trends 123

Trends Google Social Media Comparison 123

Sprout Social

SEPTEMBER 9, 2020

While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. Because the truth is, an effective marketing strategy relies on consumer voices and insights. They may not realize such rich information exists, or even understand why social listening applies to their discipline.

Organization 117

Organization Sentiment Social Media Management Analysis 117

Dave Fleet

JUNE 16, 2011

You’re not likely to be walking around with a large marketing team; you don’t have big operating budget. Who can handle your PR or marketing and integrate that strategy with your online activities? Who can handle your PR or marketing and integrate that strategy with your online activities?

Startup 401

Startup Social Media Skills Aggregator 401

Adam Sherk

AUGUST 21, 2012

How does social media activity impact search engine optimization? For example: This extra visual information attracts user attention which leads to improved clickthrough rates and thus increased traffic from search engines. Thus social media activity can impact overall rankings too although still to a limited degree at this time.

SEO 278

SEO Social Media NoFollow Engineering 278

Sprout Social

AUGUST 25, 2020

If you’re active on Twitter, you’ve probably noticed a blue checkmark associated with various accounts. But marketers are still wondering, will Twitter open up public applications for verification again and if so, when? We want to help you access credible information, especially when it comes to public health. Health experts.

Twitter 138

Twitter Badge Authentication Applications 138

Sprout Social

OCTOBER 20, 2020

Similar to researching a vacation or a restaurant with online reviews, job seekers (in addition to potential customers) look to websites like Glassdoor to inform their decisions. A close look at your audience shows the worlds of social, recruiting and inbound marketing are intertwined. How does that relate to social media?

Review 114

Review Brands Reputation Aggregator 114

Sprout Social

NOVEMBER 26, 2018

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Chances are you can find them here.

Social Media 104

Social Media Marketing URL Hashtag 104

Buffer Social

NOVEMBER 28, 2023

At an aggregate weekly level, achieving nearly 10,000 impressions demonstrates a meaningful scale of discovery. percent engagement rate, which is taken from the 151 total engagements generated divided by the 9,624 aggregate impressions.  Over the seven-day stretch, the posts achieved an average 1.57

LinkedIn 95

LinkedIn Publishing Aggregator Analysis 95

Keyhole.co

NOVEMBER 18, 2021

If influencer marketing is an integral part of your marketing strategy, chances are, you might be collaborating with a large number of influencers. That said, working with influencers is not the same as a traditional digital marketing campaign. You need to personalize the way you keep in touch with each influencer.

Influencer 124

Influencer Campaign Tools API 124

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

ROI 113

ROI HootSuite Cost Campaign 113

BeingOptimist

JANUARY 18, 2022

People in different manners and skills perform several activities on a bitcoin platform. Bitcoin has an excellent base, and it depends upon blockchain for computing various activities. Bitcoin mining is compared with the lucrative activities that involve discovering every day new coins and receiving free options of coins.

Aggregator 59

Aggregator Resources Activities Skills 59

Keyhole.co

APRIL 20, 2023

Although news sounds vague, for marketers, it is a specific approach to leverage when they want to promote or publicize a product, an event, or their business in general. Since news is common and universal information that most people access, it is a good instrument to utilize to make noise about who you are as a brand.

Aggregator 52

Aggregator News Trends Social Media 52

Buffer Social

OCTOBER 2, 2023

Twitter removed the feature allowing users to report misleading information. Reddit Reddit has removed the opt-out option for ad personalization based on user activity, signifying a move towards a more targeted advertising model.

News 80

News Report Social Media Instagram 80