Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

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B2B Influencer Brands Marketing 119

Hootsuite

JANUARY 16, 2023

We’ll also explore the best Facebook Messenger marketing strategies for 2023. Facebook Messenger marketing is selling and promoting products, services, and your brand on Facebook Messenger. It feels more intentional than just noticing an advertisement on your Facebook feed. Delight your customers and improve conversion rates.

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Strategy Facebook Marketing FAQ 118

Hootsuite

FEBRUARY 14, 2023

These robot sidekicks do wonders for customer service, sales, and brand loyalty. Increased customer satisfaction, strong brand affinity, and increased lifetime value from your customers. Expand your brand voice Omnichannel retail is quickly becoming non-negotiable. The benefits of chatbots for businesses are well documented.

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FAQ Retail Team Buy 138

Hootsuite

JANUARY 4, 2023

In this post, we’ll walk you through everything you need to know about marketing your brand on social media. The intended outcomes can range from the somewhat abstract (like brand building ) to the very specific (like selling products through social commerce ). Build brand identity and awareness. Is it right for your business?

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Social Media HootSuite Marketing Social Networking 76

Social Media Strategies Summit

AUGUST 15, 2023

Best of all, if you don’t have time to read a full blog post, Josie always includes some of the key learnings within the post itself: That way, you can pick up valuable takeaways without leaving your LinkedIn news feed. Jenny Li Fowler (@TheJennyLi) May 18, 2023 Which you’ll appreciate when you’re not feeling your best self!

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Marketing Education Forums LinkedIn 240

Webbiquity SMM

APRIL 4, 2023

A scroll through your feed will reveal examples: Learn : If you’re scrolling for how-to videos, articles about vacation destinations, or slow cooker recipes, you’re in learning mode. This is why some people find it jarring when they see personal or family-focused posts on their LinkedIn feed.

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Social Media Reddit LinkedIn Research 220

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. In 2023, the brand worked with over 100 influencers, generating an astounding 168 million true view impressions and boasting an engagement rate of over 9.5%.

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Influencer Retail Marketing Discount 112

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness.

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Strategy Brands Content UGC 124

Hootsuite

JANUARY 5, 2023

Here’s how to repost a Reel on Instagram to your main feed, as a new Reel, and to Stories — plus how to schedule them all in advance. How to repost a Reel to your Instagram feed. Then tap Repost (or the equivalent button in your app), then Feed to share it to your as an Instagram post to your grid. Step 1: Download a repost app.

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Feed Feedly Remix Instagram 78

Keyhole.co

SEPTEMBER 13, 2023

Hashtags are great for getting your brand noticed on Instagram. Adding trending hashtags in your posts can make you a part of the popular conversations and a relevant brand in the Instagram community. When a user searches for a specific hashtag or clicks on one, Instagram shows a content feed with the same tag.

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Hashtag Trends Instagram UGC 52

Sprout Social

APRIL 6, 2022

And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales.

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Examples Brands Facebook Retail 114

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. That requires regular monitoring of responses on your campaigns and conversations around your brand. Keyhole crawls millions of online conversations and notifies you when someone mentions your brand.

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Tools Social Media Curata Price 52

Keyhole.co

APRIL 25, 2023

Start calculating your follower growth rate Now you can feed in the formula given above in spreadsheets and create your own follower growth rate calculator. Right from brand monitoring and profile analytics to hashtag tracking and sentiment analysis, Keyhole has everything you need under one roof. 2023) appeared first on Keyhole.

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Instagram How To Collaboration Hashtag 52

Sprout Social

OCTOBER 27, 2022

The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). So how are customers using social channels to receive support from brands? Good job RC Culver’s!

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Statistics Social Media Brands Issues 110

Waxing UnLyrical

MAY 10, 2018

Yet, health and wellness brands refuse to let them go. The following examples focus on health and wellness brands, but the takeaways apply to any industry. This message is so central to its mission that its Instagram feed could be easily confused as a purely feminist outlet. Positioning: Lärabar as a Lifestyle Brand.

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Brands Apparel Creative Commons Consultant 183

Keyhole.co

MAY 25, 2023

You can use relevant hashtags for your post or your brand. You can also use this app for tagging other users and brands on Instagram. Tag other users and brands in your posts by typing “@” followed by their username. You can use these features to showcase your brand, share tutorials or behind-the-scenes footage.

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Features Instagram Geotagging Hashtag 52

Keyhole.co

MARCH 24, 2024

billion in revenue in 2023. In short, the feed is vibrant and builds aspiration in the audience. The brand also talks about offbeat places around the world and what makes them unique. The regular contests create excitement, spreading brand awareness and driving increased engagement to the posts. Let’s find out.

Communities 59

Communities Social Media Strategy UGC 59

Keyhole.co

SEPTEMBER 13, 2023

A favorite among the younger crowd, it is the perfect marketing platform for improving brand visibility. When someone searches for a specific hashtag or clicks on one, TikTok presents them with a feed with the same tag. It enhances brand visibility and increases your chances of building a more diverse following. With over 1.7

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Hashtag Trends UGC How To 52

Keyhole.co

APRIL 18, 2023

Thanks to Instagram and its multiverse post types, keeping track of your brand pulse has become a challenge. Tapping into Instagram analytics will open doors for achieving the brand fame you have always desired. Further, competitor analysis will help you understand your brand positioning. So what exactly is the sweet spot?

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Metrics Instagram Hashtag Sentiment 52

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

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Brands Sentiment How To Analysis 114

Sprout Social

NOVEMBER 29, 2021

US retail social commerce sales are projected to exceed $56 billion by 2023 , marking an opportunity businesses can’t afford to miss out on. This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market.

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Buy Brands Survey Apparel 143

Keyhole.co

MARCH 23, 2023

Learn about your audience─ know when they will likely navigate their Twitter feeds and plan your posts accordingly. Learn about your audience─ know when they will likely navigate their Twitter feeds and plan your posts accordingly. Social mentions indicate how your target audience perceives you as a brand.

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Twitter Education Analytics Hashtag 52

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

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Sentiment Analysis Brands How To 52

Sprout Social

JANUARY 24, 2024

It’s a top spot for generating leads and getting your brand seen. How to use hashtags on LinkedIn How to find and follow new hashtags on LinkedIn Tips for optimizing your hashtags on LinkedIn The most popular LinkedIn hashtags in 2023 What are LinkedIn hashtags? But how do you find the right ones for your brand?

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Hashtag LinkedIn Trends Analytics 115

Sprout Social

AUGUST 7, 2023

Brands and the social media managers that run them took to the platform with enthusiasm. The platform received 100 million sign-ups less than a week after its launch on July 5, 2023, making it the most rapidly downloaded app ever. The Following feed displays posts only from profiles you follow. What is Meta’s Threads?

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API Social Media Management Platform Instagram 93

Sprout Social

JUNE 29, 2023

No matter how you slice it, risk-taking has always been a hallmark of strong brand marketing. People now expect brands to show up in that way across all platforms.” Lo-fi content looks and feels more authentic and less glossy than traditional branded social content because it usually is.

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Content How To ROI Trends 113

Keyhole.co

APRIL 26, 2023

The tool is a top choice for multi-brand agencies managing multiple campaigns across social media profiles. Using just one tool, you can easily track profiles, hashtags, keywords, brand mentions, key influencers, and even your competitors. Hence, making TikTok a great channel for lead acquisition with branding opportunities.

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Metrics Analytics Tools Overview 52

Hootsuite

SEPTEMBER 27, 2023

So, it’s no surprise that YouTube Shorts reached two billion monthly logged-in users as of July 2023. Save time and look professional while promoting your brand in style. This fund was discontinued when the Shorts ad revenue sharing model launched in February 2023. how to make money from your YouTube Shorts.

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YouTube Adsense Affiliate marketing Video 93

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience. But what’s the fuss all about?

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Social Media Video Feed Feedly 150

Sprout Social

FEBRUARY 16, 2023

In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. I don’t think of social as exclusively a brand or marketing activity,” says Dietrich. To put it simply, brands can’t afford to cut back on social.

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Social Media Marketing Atlassian Team 114

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

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Engagement Tips Loyalty Metrics 106

Keyhole.co

NOVEMBER 6, 2022

That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against a potential crisis. But which social media monitoring tool is the best for your brand?

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Tools Social Media Sentiment Price 52

Sprout Social

FEBRUARY 8, 2023

When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth. The people who attend those are all on social—and they’re interested in seeing that information in their feeds. Get ready to be inspired.

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Industry Social Media B2B Resources 87

Buffer Social

OCTOBER 18, 2023

Here’s what you can expect to learn about: Broadcast Channels Collab posts with more friends Insights on desktop Meta Verified Music on carousels Notes Reels templates AI stickers Photo stickers Broadcast Channels This is one of Instagram’s most popular new features among creators and brand accounts — with good reason.

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Features Instagram How To Template 113

Social Media Strategies Summit

SEPTEMBER 14, 2023

“Having a really great brainstorming session is really important to keeping your content fresh, keeping yourself relevant, and bringing your brands to consideration to new followers.” Things are different for a brand like ESPN. Of course, most brands don’t have 75+ people on their social teams. who would win?

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Content iPhone Sports Remix 130

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. Enter AI analytics.

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Analytics Sentiment Analysis Patterns 114

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. That’s more than all our social profiles combined. Recruitment content.

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Strategy Content Curation Press Release 132