Ignite Social Media

OCTOBER 2, 2023

Looking at data from Spring 2021–Spring 2023, it’s evident that TikTok emerges as the favored social media platform among US teens, closely followed by Snapchat and Instagram. October 2023 Data appeared first on Ignite Social Media. What is Gen Z’s Favorite Social Media Platform? Key Takeaways: Does Gen Z Use Facebook?

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Data Facebook Reddit Social Networking 154

The Social Media Hat

DECEMBER 21, 2022

7 Key Considerations for Brands. The post What Is Influencer Marketing in 2023? appeared first on The Social Media Hat.

Influencer 146

Influencer Marketing Social Media Brands 146

The Realtime Report

JANUARY 16, 2023

Expert Reveals the Top Social Media Scams of 2023 and How to Avoid Them. Cybersecurity expert Liz Wegerer from VPNOverview.com reveals the most common Facebook and Instagram scams of 2023 and how to avoid them. The Most Common Facebook Scams of 2023. The Most Common Instagram Scams of 2023.

Social Media 172

Social Media Banking How To Privacy 172

Ignite Social Media

SEPTEMBER 22, 2022

2023 will be no different as brands need to stay ahead of the curve to remain relevant. . Of course, brands need to have a social media presence — but it’s not enough to just be present. Here are the top 6 social media trends to expect in 2023. . In 2023, we see that this trend is only going to continue.

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Trends Social Media Authentication Social Graph 120

Ignite Social Media

JANUARY 5, 2023

Late last year, we recommended that most brands pause proactive efforts on Twitter through the end of the year. As we have seen, Twitter continues to undergo changes that make the question of “brand safety” difficult to predict on the platform. The post Is Twitter Safe for Brands for 2023? Final Thoughts.

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Twitter Brands Apple Cost 85

Sprout Social

FEBRUARY 15, 2023

This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. In 2023, brands continue to be held accountable by their customers—but the bar is higher.

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Collaboration Brands Press Release Communities 99

Ignite Social Media

FEBRUARY 1, 2023

And by now every social media marketer should have outlined their 2023 goals. Given that, it’s important to be really clear on what goals are set for the year ahead — whether it’s increasing engagements or reach on a specific platform, or traffic to your brand website from social media. Do you know your way around analytics?

Social Media Management 106

Social Media Management Social Media Trends Skills 106

Sprout Social

MAY 15, 2023

Or sensing when your brand reputation is in trouble? Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. So let’s narrow down 13 of the top social listening tools that you should consider for your brand.

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Tools Tweetdeck Brands Sentiment 113

Buffer Social

DECEMBER 20, 2023

As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media.   Let’s give 2023 a quick rewind. The big screen 2023 was a landmark year for cinema, with the big screen offering a mosaic of storytelling that captivated audiences worldwide. So many memes. 

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Social Media Film Meme Apple 93

Sprout Social

JANUARY 23, 2023

As leaders, we have the opportunity to shape our 2023 , even as budgets shrink and hiring stalls. Leading through ambiguity I’ve approached 2023 planning like packing for a large trip. As I’m choosing the right base layers for my 2023 marketing wardrobe, I’m keeping a few things in mind. That number is up from 57% in 2018.

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List Marketing Team B2B 128

Webbiquity SMM

DECEMBER 6, 2022

The report quotes Michael Brenner of Marketing Insider Group, saying “(Influencers) can transform our brand narratives into personal storytelling by creating content, event speaking and consulting on strategy. They are the experts, so let them share their expertise on behalf of your brand!” It’s well worth a read.

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B2B Social Media Marketing Influencer 225

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

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Influencer Brands Collaboration Authentication 104

Social Media Today

JANUARY 3, 2023

Defining your brand mission is a key first step in building a social media marketing strategy.

Brands 206

Brands Content Social Media Strategy 206

Buffer Social

DECEMBER 21, 2023

It was so much fun looking back at the past year, so now I’m back to do it again for 2023! Now, let’s dive in to see Buffer’s top posts of 2023! — Buffer (@buffer) February 7, 2023 I love that a post about remote work is a top post here. Want to check out what were your best posts of 2023?

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Social Media Content Meme Metrics 97

Social Media Strategies Summit

OCTOBER 13, 2023

The internet is littered with examples of brands receiving backlash after failing to read the room. But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. That made Twitter’s rebranding a real open goal for marketers.

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Examples Trends Social Media Brands 130

Sprout Social

MAY 8, 2023

Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Essentially late evening hours when people were looking to engage with hospitality brands. Are you looking to keep a pulse on sentiment and brand health? which would still be ideal times to post.

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Tourism Travel Education Engagement 109

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. As of the first quarter of 2023, Facebook had 269 million monthly active users in the US and Canada. But the challenge for brands remains: how can you stand out on a platform that prioritizes content from friends and family? So Facebook can’t be all bad.

Brands 130

Brands Facebook Influencer Campaign 130

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Within 24 hours, the posts racked up 2.9

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Report Brands Library Sentiment 112

Social Media Strategies Summit

JULY 19, 2023

Three-quarters of users say they feel a deeper connection to brands they interact with on TikTok, while two-thirds say the platform has inspired them to shop — even when they weren’t planning to. To help you out, we’ve analyzed 11 of the best brands on TikTok to see what makes them stand out. Still, competition is fierce.

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Brands Energy Sports Fashion 130

Convince & Convert

NOVEMBER 16, 2023

My Greatest Takeaways from Content Marketing World 2023 The Monday after returning home, my boss asked me a simple question: What were your biggest takeaways from the conference? For NetLine, we aimed to achieve an event experience that matched both our branding and messaging. Perhaps more so than ever.

Content 78

Content Marketing B2B SEO 78

Ignite Social Media

SEPTEMBER 25, 2023

Want the inside scoop on how to effectively leverage influencer marketing for your beauty brand? Over at our sister company Carusele, our influencer marketing experts just shared their top 15 tips for beauty brands looking to maximize their influencer marketing results. Want all the details?

Influencer 113

Influencer Brands Marketing Embedding 113

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

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Influencer Instagram Brands Fashion 102

Hootsuite

OCTOBER 20, 2022

Two retail trends that every business can count on in 2023 are change and innovation. That’s why we’ve rounded up the latest retail trends for 2023 and served them up in an easy-to-follow blog post. Here’s why you should pay attention to retail trends for 2023. 10 important retail trends for 2023 to follow.

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Retail Trends Privacy FAQ 104

Sprout Social

DECEMBER 12, 2022

Use these insights to inform your 2023 strategy and you’ll do great things in the new year. “Brands are scrambling to figure out what the future of social media looks like as a result of all the recent network shake ups,” says Mike Blight, Senior Market Research Manager at Sprout Social. Post times, content types, etc.,

Social Media 98

Social Media Social Media Management Authentication Sentiment 98

Ignite Social Media

JULY 11, 2023

Businesses can expand their reach to broad audiences, raise brand awareness, and convert sales at different levels of the sales funnel by engaging on social media platforms like Facebook, Instagram, Twitter, Snapchat, TikTok, Reddit, and LinkedIn. Retargeting can be effective and, for most brands, should generally be included in your buy.

Advertising 60

Advertising Social Media Brands CPM 60

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. According to a 2023 report from Ofcom, the UK’s communication watchdog, more than half (53%) of youth aged three to 17 use TikTok. Run and measure campaigns.

Influencer 102

Influencer Brands Fashion Review 102

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

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Collaboration Brands Fashion Sports 113

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

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HootSuite URL Analytics Forums 120

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

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Reputation Brands Construction How To 59

Sprout Social

MAY 16, 2023

To provide brands with a roadmap for success, we’re launching a new study that sheds light on how business leaders view social’s role within their organization. In fact, building brand reputation and loyalty is the #1 priority in the current economic environment. Attention-grabbing content is no longer enough.

Social Media 110

Social Media Loyalty Reputation Data 110

Proactive Report

DECEMBER 26, 2022

Video trends for 2023. Align your stories with your brand purpose. Every piece o f content should have a purpose and should align with your overall brand purpose. Social media listening can provide invaluable insights when it comes to telling the story of your brand. 2023 is just around the corner.

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Video Film Report Social Media 64

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Those are among the many questions answered in the Content Matters 2023 Report from WordPress VIP. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. An eye-opening 91.6%

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Research Report Social Media CPM 257

Hootsuite

JANUARY 16, 2023

We’ll also explore the best Facebook Messenger marketing strategies for 2023. Facebook Messenger marketing is selling and promoting products, services, and your brand on Facebook Messenger. Your brand can provide a personalized shopping experience to your customers through Facebook Messenger. Source: Heyday.

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Strategy Facebook Marketing FAQ 118

Keyhole.co

NOVEMBER 19, 2023

Target Audiences: For brands with target audiences made up of teenagers and young adults, make Snapchat a focus. McCready wrote a post about the experience, saying “The staff at the Delta Vancouver Suites didn’t have to do anything … But now, I think more of them and the brand they represent.” billion users. Monitor your KPIs 7.

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Template Templates Examples Social Media 52

Proactive Report

DECEMBER 2, 2022

Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. That applies to everything from your branding look and feel, all the way to seemingly insignificant things like an image that accompanies a blog post.

Trends 59

Trends Content Startup Small Business 59

Buffer Social

JANUARY 23, 2023

Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023. Connecting with customers authentically via YouTube Janet Hoang grew her small business from an Etsy store to a lifestyle brand, known as Janet Gwen , that now pulls in seven figure sales.

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Small Business Social Media Strategy Authentication 113

Hootsuite

FEBRUARY 13, 2023

Here’s how to use it in 2023. Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful. Here’s why.

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Brands HootSuite Hashtag Instagram 145