Hootsuite

JUNE 16, 2021

It’s the question that launched a thousand sleepless nights: “How often should I post to social media?”. Of course, there’s much, much more to a successful social media strategy than just posting the optimal number of times: it’s not a magic formula, let’s get that straight. On LinkedIn , post between 1 and 5 times a day.

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Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

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Sprout Social

FEBRUARY 1, 2021

In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built.

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Likeable

JANUARY 6, 2021

If you’re reading this, congratulations—you made it to 2021! . We won’t recap everything that happened on social media in 2020 (because we already did !), Keep reading to find out the four trends that we think will define 2021 on social media. Socially Conscious Consumers. No explanation needed.

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Bill Hartzer

MARCH 18, 2024

In an era dominated by digital interactions, a groundbreaking development has arrived that’s set to reshape the landscape of social media for young users. a forward-thinking company, has unveiled InZone, an innovative social media app designed with the safety and engagement of children aged 6 to 13 in mind.

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Social Media Strategies Summit

OCTOBER 21, 2021

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. But there are also plenty of good examples of CEOs using social media.

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Sprout Social

MAY 11, 2021

Social media optimization (SMO) is an entirely different ballgame. Because while businesses at large are on board with social media, many fail to make simple changes that could significantly boost their performance. In this guide, we’ll break down some easy social optimization techniques for brands big and small.

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Ignite Social Media

OCTOBER 12, 2021

The week of October 4, 2021, Facebook’s week went from bad to worse when the company’s entire family of apps were inaccessible to users with no warning. That said, the outage brought to life many considerations brand marketers should evaluate when it comes to their social media marketing strategy and the safety of their brand.

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Oktopost

JANUARY 9, 2023

Are you using social media to engage with customers, but have no idea how to measure your success? You’re not alone—many marketers struggle with understanding social media engagement rates. We’ll also go through how you can calculate your own engagement rates! What is engagement rate?

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Ignite Social Media

JANUARY 12, 2021

Here’s are some thoughts on how you might ensure your brand’s social media channels are prepared: 1. The not-so-smart brands continue to post and urge consumers to buy their projects or engage in what may feel frivolous while the rest of the world is focused on what really matters. Subscribe to Social You Should Know.

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Sprout Social

JUNE 22, 2021

Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands. According to the Sprout Social Index™ , 53% of consumers follow brands on social to learn about new products and services.

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Pixlee

JULY 21, 2021

That’s the power of content engagement, or the lack thereof, as you might say. . But don’t despair; there’s an art to crafting engaging content you need to generate conversions. The ultimate goal of your content, after all, is to engage and get them to pay for your services or products ultimately.

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Social Media Strategies Summit

APRIL 22, 2021

It’s hard to understate the importance of social media in higher education marketing. Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. According to Common Sense Media , US teenagers average almost 7.5 Image source . Image source.

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Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. In this article we’ll walkthrough: Content themes that have potential for 2021. Using social data to prepare your pitch.

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Sprout Social

FEBRUARY 8, 2021

Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization. This type of report is ideal for providing a high-level overview of your social performance to the broader marketing organization. Engagements.

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Hootsuite

APRIL 12, 2021

An employee engagement social media strategy doesn’t have to be complicated. Simply involve employees in your social strategy to keep them more engaged at work while extending your social reach. What is a social media employee engagement strategy? Send out an employee survey.

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Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. In January 2021, TikTok was the second most downloaded app in the world.

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Sprout Social

SEPTEMBER 20, 2021

I’ve been seeing a lot written lately about growth hacks and people offering tips and tricks to quickly grow social media audiences. Growing an online community through social media is not a sprint, it’s a marathon. This involves taking the time to do discovery work before you start a new social media account.

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Oktopost

MARCH 20, 2021

To reach your goals in 2021, you’ll need a marketing mindset change. 7 Growth Hacking Strategies for 2021. If you want growth in 2021, don’t think of referral marketing as low-hanging fruit. In today’s world, people want feedback in real-time from the companies they engage with and purchase from. .

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Social Media Strategies Summit

JANUARY 22, 2021

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. 85% of consumers not only want to be able to receive info but also reply to businesses or engage in a conversation via text. 78% of people wish they could have a text conversation with a business.

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Sprout Social

SEPTEMBER 14, 2020

Any social media manager will tell you part of the job is learning how to deal with and adapt to the unexpected. In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. People follow brands on social to stay up to date on new products and services.

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Sprout Social

OCTOBER 11, 2021

Look, it isn’t essential to be funny on social media—but my goodness, it helps. Humour is a hugely powerful currency on social, but beyond likes and engagement, how does cracking a joke on social media actually impact your bottom line? TheJennyLi) August 30, 2021. They will appreciate it ??.

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Sprout Social

AUGUST 3, 2021

— Laura Lexx (@lauralexx) July 27, 2021. Using Sprout Social’s Advanced Listening , we analyzed over 4.4 million Tweets from July 1, 2021 to August 3, 2021 to learn more about how brands and fans are using social to stay engaged from several thousand miles away. Bring fans behind the scenes.

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Oktopost

MARCH 8, 2021

If you want to create more sales and revenue for your company in 2021, revamping your marketing automation strategy is essential. Business development (namely through automated social media). These include email, social media post schedulers, SEO, and content marketing. Social Media Data’s Growing Importance.

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Sprout Social

AUGUST 26, 2021

To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. What is social media market research? Social media market research is also: Affordable. 7 market research insights you can get from social media.

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Oktopost

NOVEMBER 18, 2020

We are in Q4 and moving into 2021, so the stakes are high for sales; meaning it’s probably time to look for the next lever to optimize selling capabilities. New Salesforce data has revealed the top sales challenges for 2021. Get as much engagement insight as possible. It’s time to face it! Sales and Marketing Are One.

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Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

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Hootsuite

JUNE 9, 2022

No matter how many followers you have , encouraging engagement on any social platform can be tricky. How to use Twitter polls to boost engagement (ideas + examples). Here are 11 ideas to engage (and maybe enrage) your followers. After all, engagement is a key ranking signal to the Twitter algorithm. GUESS WHAT.

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Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics.

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Statistics Social Media Video Marketing 142

Sprout Social

AUGUST 19, 2021

Online shopping is going social. The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. What is social commerce?

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Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. What is a buyer persona? Glad you asked.

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Sprout Social

MARCH 17, 2021

. — Sacramento Kings (@SacramentoKings) February 26, 2021. But asking for follows can attract people who aren’t actually interested in your brand and requesting Likes or Retweets can artificially inflate your engagement metrics. Killimaze) March 8, 2021. — Triscuit (@TheRealTriscuit) February 18, 2021.

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Hootsuite

SEPTEMBER 13, 2021

Will figuring out a perfect posting schedule help with your engagement rates? Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Based on our research and experiments , the best times to post on TikTok for maximum engagement are: Tuesday: 7 AM.

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Patterns Analysis Analytics Overview 137

Ignite Social Media

JANUARY 19, 2021

While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events. Now, let’s dive into a more in-depth discussion on live options, how to promote them, and how to keep people engaged while watching. . Promoting Your Social Media Live Event s.

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Eventful Social Media Notification LinkedIn 205

Pixlee

MAY 3, 2021

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When your social media account is verified, it serves as immediate credibility. Although popular, TikTok and Reddit do not have verification processes like the other social media platforms, yet.

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Social Media Today

APRIL 27, 2021

Microsoft has reported strong revenue and engagement numbers for LinkedIn in its Q3 2021 performance update.

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LinkedIn Engagement Microsoft Report 218

Laurel Papworth

MARCH 7, 2021

Plus being sued for social media naming and shaming and also whether libel/defamation can occur if you privately identify to authorities someone in a social media photo e.g. Capitol rally/riot. Social Media NEWS from Laurel’s studio in the Blue Mountains of NSW. ie Press as the moral compass.

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