Social Media Strategies Summit

DECEMBER 15, 2022

Knowing how effective a well-made piece of content can be at reaching, intriguing, and converting audiences, it’s no wonder that 64% of businesses spent more than 10% of their total marketing budgets on producing and distributing content in 2021. On social media, it equates to views, likes, comments, story replies, and shares.

Engagement 212

Engagement Content Survey Publishing 212

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Get the full report now!

Questions 142

Questions Social Media Strategy Survey 142

Sprout Social

MAY 11, 2021

Social media optimization (SMO) is an entirely different ballgame. Because while businesses at large are on board with social media, many fail to make simple changes that could significantly boost their performance. In this guide, we’ll break down some easy social optimization techniques for brands big and small.

Social Media 130

Social Media Engagement Strategy Hashtag 130

Hootsuite

DECEMBER 10, 2020

Social media integration gives your audience more ways to engage and interact with your brand. In fact, with the right tools (which we’ll show you) you’ll be able to integrate social media with your website, email, and other channels today. Why is social media integration important?

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Social Media Strategy HootSuite Sentiment 145

Hootsuite

APRIL 7, 2022

Social media is always evolving to satisfy the needs and interests of its users. New social media platforms emerge to serve specific audiences or to offer something different. Not all new social media apps will blow up like TikTok. New social media apps and platforms marketers should watch in 2022.

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Platform Social Media Reddit Hosting 142

Hootsuite

JULY 14, 2021

For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. Facebook engagement matters because it can help extend organic reach. Facebook engagement matters because it can help extend organic reach.

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Engagement Facebook HootSuite Groups 145

Hootsuite

JUNE 29, 2021

What are the benefits of using social media for business? billion active social media users across the globe. If you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.

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Social Media HootSuite Real Estate Sentiment 145

Hootsuite

APRIL 6, 2023

The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. So, how old is social media?

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Sprout Social

AUGUST 3, 2021

— Laura Lexx (@lauralexx) July 27, 2021. Using Sprout Social’s Advanced Listening , we analyzed over 4.4 million Tweets from July 1, 2021 to August 3, 2021 to learn more about how brands and fans are using social to stay engaged from several thousand miles away. Bring fans behind the scenes.

Brands 130

Brands Sports Compete Apparel 130

Oktopost

NOVEMBER 18, 2020

We are in Q4 and moving into 2021, so the stakes are high for sales; meaning it’s probably time to look for the next lever to optimize selling capabilities. New Salesforce data has revealed the top sales challenges for 2021. Get as much engagement insight as possible. It’s time to face it! Sales and Marketing Are One.

Engagement 92

Engagement Social Media B2B Team 92

Hootsuite

SEPTEMBER 13, 2021

Will figuring out a perfect posting schedule help with your engagement rates? Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Based on our research and experiments , the best times to post on TikTok for maximum engagement are: Tuesday: 7 AM.

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Patterns Analysis Analytics Overview 138

Likeable

OCTOBER 19, 2021

So, here are three easy ways you can succeed with organic social—even in 2021. Engage with your followers. According to a Sprout Social survey, customers who feel connected to brands are more likely to: Buy from the brand over a competitor (76%). And there are a number of reasons why your brand might want to (or have to!)

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Organization How To Discount Influencer 103

Ignite Social Media

DECEMBER 8, 2020

Every year we see new trends in social media behaviors emerge, but this past year has been a unique experience for all of us. Leveraging research from our partner GlobalWebIndex , here are several important insights your brand should consider as you finalize your 2021 social media strategy.

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Social Media Instagram Trends Activities 151

Keyhole.co

NOVEMBER 4, 2020

You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

Analytics 105

Analytics Social Media Tools Price 105

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. What is a buyer persona? Glad you asked.

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Data Social Media Sentiment Team 140

Later

DECEMBER 23, 2020

Ready for some predictions to fire up your social media strategy in 2021? So to help you get a head start on your social strategy for the new year, we’ve lined up our top predictions for the next 12 months (and beyond!): Social Media Prediction #1: Video Content Will Reign Supreme . We bet you are!

Social Media 64

Social Media Strategy Meme Instagram 64

Hootsuite

MARCH 3, 2022

With more than 1 billion monthly active users and 3 billion global installations , TikTok has quickly become one of the most engaging social media platforms in the world. Not only does the platform bring in big crowds, but it also boasts the highest engagement rates on social media.

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Engagement Tips Metrics Remix 100

Social Media Strategies Summit

OCTOBER 21, 2022

And when it comes to marketing on social media for government agencies, one platform wins: LinkedIn. That’s 20% higher than any other social network. billion times a month , so they’re a highly effective way to connect with and engage your audience. Ask readers to engage. Complete Your LinkedIn Page.

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Examples LinkedIn Social Media Overview 150

Social Media Strategies Summit

AUGUST 31, 2021

As well as allowing the sender to strike up a genuine conversation and engage their audience, peer-to-peer texting enables them to reach people who other digital channels may miss. Check out five examples of how you can use it to drive citizen engagement. Attracting & Engaging Volunteers.

Engagement 178

Engagement Study SMS Transportation 178

Pixlee

MAY 3, 2021

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When your social media account is verified, it serves as immediate credibility. Although popular, TikTok and Reddit do not have verification processes like the other social media platforms, yet.

Social Media 98

Social Media UGC Reddit YouTube 98

Sprout Social

APRIL 18, 2022

Vertical social networks aren’t overnight sensations. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. But first, what are vertical networks? Examples of vertical social networks.

Social Media 100

Social Media Film Exercises Social Networking 100

Ignite Social Media

NOVEMBER 23, 2020

This past year many marketers struggled with their social media advertising efforts. State of Paid Media Buying in 2020. 2020 was a unique year for social media marketing, but the state of social ad buying specifically had some interesting points we want to address. Expect to pay more in Q4.

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Advertising Social Media Tips B2B 187

Hootsuite

SEPTEMBER 2, 2021

When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry. How to choose the best types of social media for your business. Source: Digital 2021 report.

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Types Social Media Statistics HootSuite 145

Hootsuite

APRIL 29, 2021

In the 10 years since its launch, Line has become the leading social platform in the country, with roughly 68% of the population on the app. Apart from YouTube, no other social network has been able to rival Line’s hold on the Japanese market. Line is a Japanese social media app. Source: Line Business Guide 2021.

Brands 120

Brands HootSuite Yahoo Survey 120

Hootsuite

NOVEMBER 28, 2022

There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. In short, an engaged community leads to better sales outcomes.

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Social Media UGC How To HootSuite 122

Hootsuite

AUGUST 19, 2021

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. Bonus: Customize our free, professionally designed resume templates to land your dream social media job today.

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Social Media Management Social Media How To Template 136

Later

DECEMBER 23, 2020

Ready for some predictions to fire up your social media strategy in 2021? So to help you get a head start on your social strategy for the new year, we’ve lined up our top predictions for the next 12 months (and beyond!): Social Media Prediction #1: Video Content Will Reign Supreme . We bet you are!

Social Media 52

Social Media Strategy Meme Instagram 52

Sprout Social

FEBRUARY 2, 2023

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Why social media consistency matters for brands Consistency on social media isn’t just nice to have: it’s a non-negotiable for long-term success.

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Social Media Insurance ROI Meme 108

Hootsuite

MAY 31, 2022

First, let’s check out how Pinterest stacks up against other social media platforms. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. growth rate is pretty consistent with other social media platforms like Instagram (3.7%). General Pinterest audience demographics.

Social Media 102

Social Media Marketing HootSuite Reddit 102

Ignite Social Media

OCTOBER 2, 2023

There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. What is Gen Z’s Favorite Social Media Platform? How Much Does Each Generation Use Social Networks? million users. Gen Z closely follows with 65.8

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Data Facebook Reddit Social Networking 154

Sprout Social

AUGUST 30, 2021

But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. According to the latest Sprout Social Index™, 86% of marketers believe social media influences their bottom line. Me: It IS a great pic!

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Campaign Social Media Social Media Management Team 139

Hootsuite

JANUARY 6, 2022

The hottest social media trend this fall? Complaining about lower-than-usual Instagram engagement (especially if you haven’t tried Reels yet ). As COVID restrictions loosened in fall 2021, people started using social media in different ways. One likely explanation? One likely explanation? And if that fails?

Engagement 132

Engagement Instagram HootSuite Meme 132

Sprout Social

JULY 7, 2021

Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. — Alicia Thomas (@thealiciathomas) June 25, 2021. — Pinterest Business (@pinterestbiz) April 21, 2021. A better way to nurture the buyer journey.

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Team Conversation Social Media Instant Messaging 140

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

Engagement 134

Engagement Brands Review Influencer 134

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

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Features Social Media Curation Geotagging 98

Keyhole.co

NOVEMBER 19, 2020

This Social Media Monitoring Tools List has been updated as of November 2020. Social media monitoring is the act of paying attention to what is being said on social media. And this is where social media monitoring tools come into place. Social Mention 16. Jump Links : 1. BrandWatch 3.

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Tools Social Media Sentiment Price 98

Hootsuite

MARCH 29, 2021

We’re not talking about broems or posts that bait engagement. The social media team at Hootsuite uses posts without links to ask questions and get to know the LinkedIn community. Continue reading to see how Iain Beable, Hootsuite’s Social Media Strategist (EMEA), pulled up the numbers and broke them down.

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LinkedIn Engagement HootSuite Metrics 132