Five stats to improve your 2021 marketing strategy

Sprout Social

While there are still some months to go before the end of the year, it’s never too early to start thinking about how to improve your marketing strategy for 2021. If social customer service wasn’t already a top priority, it needs to be on your radar headed into 2021.

10 Best B2B Webinar Platforms for 2021


So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Why use webinars in 2021? Remember conferences and meetups?! I can only vaguely recall my last conference. So many B2B deals closed, and so many connections made. Today, the very concept of shaking hands to close a deal seems like a distant dream from the past.

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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?


When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. .

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Facebook Outlines Plan to Return Employees to Work, Cancels Planned Physical Events Through to June 2021

Social Media Today

Facebook CEO Mark Zuckerberg has provided a rough outline of the plan to get Facebook employees back to work, while also outlining ongoing social distancing measures

Yet Another IPO: Bumble Eyes Going Public In 2021 With A Valuation Of More Than $6 Billion

Forbes Social Media

The news comes about a year after Blackstone Group bought a majority stake in Bumble for $3 billion.

What is a Buyer Persona and Why Marketers Need Them NOW! [video + podcast + free templates]

Pam Moore

SocialZoomFactor · Buyer Personas 101 What, Why and How to Use them For Your Business. Experienced digital, social and content marketers know the key to success for high performing marketing campaigns and programs is to be sure you are targeting, inspiring, and attracting the RIGHT audience.

10 Reasons You Need an Audience First Marketing Strategy NOW [podcast + worksheets]

Pam Moore

SocialZoomFactor · 10 Reasons You Need an Audience First Marketing Strategy. If your marketing strategies and tactics are focused on trying to be everything to everyone, you are likely winding up being nothing to nobody. If you are targeting conversations trying to talk to everyone you are likely not talking to anyone. The #1 way to ensure that your marketing campaigns and programs perform at the highest level is to to make certain that you are targeting the right audience.

3 Reasons Your Boss Said NO to your Digital and Social Media Plan [podcast + ebook]

Pam Moore

SocialZoomFactor · Social Media Budget Top 3 Reasons Your Boss is NOT Approving Your Plan. Ever feel as if your boss, c-suite and colleagues just don't “get it?” ” Do you have what you think is an amazing social media or digital marketing plan?

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Elon Musk Just Retweeted A Ford Announcement And It Was A Classy (And Hugely Strategic) Move

Forbes Social Media

Although Ford has dabbled in the electric car market for years and toyed with the idea, the announcement of the 2021 Mustang Mach-E SUV made a big splash

Top Five: The news Facebook tributes tool

Sherrilynne Starkie

Reddit is set to more-than-double ad revenue by 2021. This week’s top five social media news for marketers and PR pros! Learn about great podcasts, Reddit ads, Snapchat’s new features, Facebook tributes and Twitter’s fight on spammers. 20 Marketing Podcasts You should be listening to. Get insight, advice, and new perspectives from top B2B marketing industry leaders by listening to these 20 podcasts. SS: I listen to business podcasts all the time.

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No End in Sight

Ari Herzog

It will probably happen in 2021. When I visited China through a graduate school program in 2006, I learned that the majority of the country’s underground water supply was contaminated. My doctor suggested I take booster shots for typhoid and Hepatitis A. That was an easy decision.

Senior Care and Metabolic Syndrome: Diagnosis and Treatment

The Medisupps website gives you a clear picture of various plans in the Medicare Plan Finder 2021 and offers advice about choosing the plan that offers you the most value when it comes to all your healthcare needs. More than one in three U.S.

Before, during & after: 6 powerful tips to get the most out of a virtual event

Sprout Social

Hi [insert team member name here], I just signed up for Sprout Summit: The Social Marketer’s Map for 2021 on September 30 and would love for you to join me. Ever experienced this? You attend an amazing conference.

How Pandemics End

Ari Herzog

Healthcare experts suggest clinical trials and regulatory approvals won’t be finalized until the second half of 2021. Pandemic is defined , according to Merriam-Webster, as: “an outbreak of a disease that occurs over a wide geographic area and affects an exceptionally high proportion of the population” This is the noun. There’s also an adjective which I never considered using but I digress.

AirPower May Arrive For Iphone 12: Will It or Not?


If they pull it off — expected Q4 2020 / Q1 2021. ~ $250 — So, all the Apple lovers keep your excitement on as according to the sources and also Prosser, it is expected that the new AirPower will be launched at the end of 2020 or at the start of 2021.

Ready Yourself Now for a Mobile Only Future

Waxing UnLyrical

This mobile-only group of users is forecasted to increase to 52 million people by 2021. Guest Post by Amanda DiSilvestro. How do you communicate with customers or potential customers? We all know how we used to communicate—phone, direct mail, in person. Technology drives our communications, and that’s only going to increase, again and again, and again.

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How 2020 Changed Social Media: Checking In On Our Trends Predictions


What’s on the radar for the rest of 2020 and into 2021? Overall, these are good signs for marketers as they build their 2021 budgets. As we enter the final stretch of this unforgettable year, it’s a good time to check in on the trends impacting the social media landscape.

Can I Switch from Medicare Advantage to a Medicare Supplement Plan?

At Medicare supplement plans 2021 , you can access all the information you need to decide which plan suits you best. Choosing healthcare options can be confusing, especially when you’re older and suffering from health problems. You may be wondering how easy it is to change options. You may find you’ve made a wrong decision or your circumstances may have changed. For instance, if your health has deteriorated, you may want to choose a plan that offers you more cover.

Business Travelers Increasingly Vulnerable To Data Theft

The Realtime Report

trillion in 2019 to $6 trillion by 2021, one area of particular concern is information security while traveling on business. trillion in 2019 to $6 trillion by 2021.” Business Travelers Increasingly Vulnerable To Data Theft. As reports of corporate information theft continue to rise and cybercrime is predicted to cost businesses between $2.1

What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

And that number is expected to grow: by 2021, almost 88% of all US digital display ad dollars will transact programmatically. By 2021, PWC predicts that programmatic TV advertising will represent approximately one-third of all TV ad revenue. Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising.

Instagram Builds Shopping App to Compete with Amazon

trillion globally by 2021. In a bid to compete with online shopping services such as Amazon, the social media site Instagram is currently developing a shopping app of its own.

7 New Instagram Features You May Have Missed


It’s currently the fastest-growing social platform, growing 5x faster than any other network and expected to hit 930 million users by the end of 2021. Instagram is on quite the roll this year, reaching 400 million daily active users on Stories and 1 billion monthly active users overall.

IGTV Ads: 6 Things Brands and Creators Need to Know


According to Facebook (Instagram’s parent company), they do not anticipate IGTV ads to be widely available until 2021. But don’t hold your breath that they’ll drop all the IGTV ad features before 2021. Good news: Instagram recently introduced IGTV ads. Even better news: We’re going to tell you all about what that means—and how you can leverage it for your IGTV series.

Four Unique Brands to Learn From in 2020


This will create a huge influx of UGC once launched in 2021 – faithful Yeezy fans will be chomping at the bit to be able to purchase and create content for Yeezy Gap. . Brand building is a demanding process – but it’s changing rapidly in 2020.

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How Brands Are Using Twitch


It is currently forecasted to hit 40M MAUs by 2021. Twitch, Amazon’s live streaming giant, currently has 32M monthly active viewers (15M daily), and has been putting up steady growth numbers for years. Now, that number might seem low when compared to, let’s say, Instagram with its nearly 1B MAUs. But let’s take a look at one more metric before you call Twitch a niche platform and move on. Daily hours watched.

The Top 9 Social Media Trends of 2019

Social Media Strategies Summit

By 2021, Instagram reports that mobile video will account for 78% of total mobile data traffic. 2018 was a year of lasting impacts on the social media industry. The year began with a post from Mark Zuckerberg announcing the biggest algorithm update Facebook had ever seen. Then, news of the Cambridge Analytica scandal broke and the GDPR went into effect. There were positive changes for marketers as well.

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5 Essential Social Media Best Practices for B2B Marketers


Why do B2B marketers need to focus on social media in 2021? B2B social media marketing success doesn’t have to be difficult. Anyone can start a Twitter or Facebook page for their business, start posting, gain some traction, and spread the word about their brand and product offerings.

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10 Impressive Examples of AI in Marketing

Social Media Strategies Summit

In fact, by 2021, companies are expected to be spending $57 billion on AI platforms. Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing?

Paid Advertising on LinkedIn: The Value of the LinkedIn Insight Tag

Ignite Social Media

Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting). Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights.

Social Spotlight: Visa and how to pivot with empathy during a crisis

Sprout Social

When the IOC announced that it was delaying the 2020 Olympics until at least 2021, Visa had to pivot its strategy and make adjustments to its partnerships with athletes.

5 Examples of How AI Chatbots Can Boost Your Marketing Power

Social Media Strategies Summit

By 2021, it is expected that 50% of enterprise companies will spend more on bots and chatbot creation than they will on traditional mobile app development. Although the idea of chatbots has been around for quite some time (see: A Visual History of Chatbots ), it has only been over the past several years that they have really come into the mainstream.

Dos and Don’ts for Nurturing Leads on Social Media

billion users on social media across the globe and the number is expected to reach 3 billion by 2021. According to Statista , there are almost 2.4

10 of the Best Email Newsletter Templates We’ve Seen

Social Media Strategies Summit

By 2021, the total number of business and consumer emails sent is expected to reach 319.6 billion. That number is based on an expected annual growth rate of 4.4% since 2017. The reason for this growth is simple: email has a median ROI of 122%. That’s over 4x greater than any other marketing channel. It’s definitely not a secret that email marketing is a powerful tool for brands to reach their consumers directly and motivate them to purchase.

Brand Marketing and the Fair Pay to Play Act

Social Media Strategery

Those are fundamental issues that will be discussed ad nauseam among dozens of teams of lawyers and NCAA officials over the next 13 months (the NCAA Board of Governors has set a deadline of January 2021 to modify its rules to permit student-athletes to benefit from the “use of their name, image and likeness in a manner consistent with the collegiate model.”). Headlines like this may soon be a thing of the past.

10 Social Media Predictions for 2019

agora pulse

It’s projected to more than double in growth by 2021 to become a $70+ billion industry. For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. At Contentworks Agency we’ve already planned next year’s social media strategies for our clients.

37 Instagram Stats That Matter to Marketers in 2020


users in 2021. As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. To make sure you’re working with the right information, we’ve compiled all the most important Instagram statistics you need to be aware of this year. Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.

7 steps to a successful social media video marketing strategy

Sprout Social

According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. To put that in perspective, that’s 25 whole days. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media.

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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Guest post by Cheryl Joy. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences?

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5 Facebook Advertising Tips to Help You Maximize Your Budget in 2018

Buffer Social

Added to our findings, Forrester believes that the total US digital marketing spend will be near $120 billion by 2021, meaning investment is still on an upward curve. If you want to be successful on Facebook in 2018, you’ll need more than just incredible content. In fact, Facebook marketing success is as much about distribution as it is content. Especially as organic reach in Facebook’s News Feed continues to decline for many Pages.

IGTV: The Ultimate Guide to Instagram’s New Video Platform


By 2021, mobile video will account for 78% of total mobile data traffic , and Instagram is betting big on mobile video with the launch of IGTV. Drumroll, please… IGTV, Instagram’s brand new video platform, is here! IGTV is a place for long form videos on Instagram, and it’s available in both the native Instagram app and the new standalone IGTV app.

We Are Going To Shove Augmented And Virtual Reality Down Your Collective Throats

Twist Image

Million Units in 2021 , that sported some big, new and brave pieces of information: "New device launches, an expanding array of content for both consumer and enterprise users, and lower price points will propel the worldwide augmented and virtual reality headset device market at a breakneck pace. million units in 2021, up nearly 10-fold from the 10.1 It's happening. It's going to happen. Brands, be prepared.

We Are Going To Shove Augmented And Virtual Reality Down Your Collective Throats

Twist Image

Million Units in 2021 , that sported some big, new and brave pieces of information: "New device launches, an expanding array of content for both consumer and enterprise users, and lower price points will propel the worldwide augmented and virtual reality headset device market at a breakneck pace. million units in 2021, up nearly 10-fold from the 10.1 It's happening. It's going to happen. Brands, be prepared.

Facebook Redesigns Pages as Reach Declines, 5 Fascinating Facts About Gen Z, the ROI of Meme Accounts, and More!

Buffer Social

Hailley: Social media usage continues to grow, with social media global penetration set to hit three billion people worldwide by 2021. Looking to catch up on the latest social media news, but short on time? We have you covered!

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