article thumbnail

Lessons from UGC in 2020 - and How it Can Help You in 2021

Social Media Today

From building communities to cementing customer trust in uncertain times, UGC can play a key role in your 2021 digital strategy.

UGC 218
article thumbnail

What We Learned From UGC in 2020 and How To Plan for 2021

Social Media Today

UGC has been a pivotal part of 2020. Here’s what we learned from this marketing tactic, and what to do moving forward.

UGC 218
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

Facebook has plateaued since 2021, adding fewer than 50 million new users throughout 2023 (vs. Smaller Social Teams Leveraging UGC Creators. Smaller Social Teams Leveraging UGC Creators. User-generated content (UGC) has long been one of the most powerful tools in a social media marketer’s playbook. billion in 2022.

Trends 314
article thumbnail

Dos and Don’ts of UGC Curation 2021 

Pixlee

In today’s digital landscape, user-generated content (UGC) has become more important than ever as 64% of customers will not only value online reviews but will actively seek them out before making a purchasing decision. We’ve come up with a list of dos and don’ts to help guide you through creating an adaptable UGC strategy. .

UGC 88
article thumbnail

Social Media Organic Reach 2021: Who Actually Sees Your Content

Ignite Social Media

Organic Reach in 2021. Our findings are representative of an analysis of the following data from January 2020-February 2021: Facebook: An analysis of over 7,100 posts across 20 Brand Pages Instagram: An analysis of over 550 posts across 4 Brand handles LinkedIn: An analysis of over 900 posts across 7 Brand accounts.

article thumbnail

How social listening increases customer advocacy: 6 examples

Hootsuite

Brands like Knix leverage user-generated content (UGC) to break up a feed of traditional marketing posts: Source: Knix on Instagram Spotlighting this authentic content not only acts as a trust signal for prospective buyers — it’s the first act in a new wave of brand advocates. No purch nec. 50 US/DC, 18+. Rules in bio. Take notes, people!

Examples 100
article thumbnail

How to master social media for retail in the UK

Sprout Social

The Sprout Social Index 2021™, UK & Ireland report found that being known for placing customers first is the top quality consumers ascribe to the best brands on social media. H&M is just one example of a major retailer that capitalizes on UGC to display its products and, in turn, bolsters community engagement and conversion rates.

Retail 118