article thumbnail

How to Conduct a Social Media Sentiment Analysis (Tools + Free Template)

Hootsuite

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? But what are they saying?

Sentiment 145
article thumbnail

The 21 Best Sentiment Analysis Tools in 2020

Keyhole.co

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. What is a sentiment analysis tool?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create a Buyer Persona (Includes Free Persona Template)

Hootsuite

Bonus: Get the free template to easily craft a detailed profile of your ideal customer and/or target audience. We’ve created a free buyer persona template you can use to put it all together when you get to step five. One key way to find out is to engage in some social listening and social media sentiment analysis.

Template 145
article thumbnail

Navigating social media marketing in an election year

Sprout Social

In 2020, we saw brands speaking out more in response to the onset of the COVID pandemic, worldwide Black Lives Matter protests and growing concerns about climate change. Even the political message of the campaign—“get out and vote”—strikes a much less political tone than brand activations in 2020.

article thumbnail

How to make the most out of your social data in 2021

Sprout Social

If we can all agree on one thing, it’s that 2020 was a rollercoaster of a year. Our Competitive Analysis Topic Template , released for Sprout Listening earlier this year, enables you to compare share-of-voice data, which is one of the most powerful social metrics to gauge your brand’s competitive position and industry relevance.

Data 97
article thumbnail

How to Manage Social Media for Business in Only 18 Minutes a Day

Hootsuite

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Here are some of the aspects you should keep in mind: Sentiment. Sentiment is a good place to start. Get the template now! — Netflix US (@netflix) January 15, 2020. yes and yes!!!!

article thumbnail

Social Media for Big Companies: 10+ Inspiring Examples

Hootsuite

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Gauge customer sentiment. Customer sentiment can move the needle on everything product development, messaging, and even corporate values. million in sales in a single day in China on July 1, 2020. Get the template now!

Examples 145