Ignite Social Media

FEBRUARY 25, 2020

As brand marketers on social media, we typically play by the “rules” of whichever platform on which we’re looking to distribute our message, with the rules in this case being the algorithm, updates being rolled out, and new ad units the platforms want us to put money behind. Longform Video Content. Virtual Reality.

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Oktopost

AUGUST 27, 2020

Heck, even celebrity dogs and cats are considered influencers in their respective fields in 2020. When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. billion by the end of 2020. Ann Handley is a name synonymous with digital marketing.

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Ignite Social Media

APRIL 30, 2020

Below, we’ve broken down the latest updates as well as key takeaways to help inform your social marketing strategy. We will be following these updates closely, so make sure you’re in the loop by subscribing to our bi-weekly newsletter, Social You Should Know.

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Facebook Video Small Business Applications 141

Ignite Social Media

MARCH 21, 2022

TikTok is the top downloaded app globally (and has been since 2020). minutes/month in 2019 up to 858 minutes/month in 2020. TikTok, which was ranked #7 in 2020, has overtaken Google as the most popular web domain in 2021. Newsletter. For how competitive the social-sphere can be, 1 billion active monthly users is no joke.

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Comparison Newsletter Study Feed 209

Ignite Social Media

MARCH 12, 2021

Until then, here’s some interesting data regarding the current state of Snapchat and its active users: As of Q4 2020 , Snapchat has accumulated over 265 million Daily Active Users, a 22% Y-o-Y growth. Survey results from Q3 2020 show Snapchat is the #4 most popular app with teens/young adults. 5 Snapchat Features to Know.

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Hootsuite

APRIL 22, 2020

10 of the best social media marketing books. The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI by Carlos Gil. RIP, traditional marketing. The End of Marketing skips over the classic stages of grief and heads right into acceptance. And isn’t that what we all really want from a marketing book?

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Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

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Ignite Social Media

JANUARY 14, 2021

A new year means a fresh start for your brand’s social media marketing strategy. There are certain tactics that marketers are implementing that they don’t even realize are hurting their business more than helping it. In 2020 brands learned they couldn’t sit on the sidelines and finally got comfortable with taking a stand.

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Social Media Marketing Trends Communities 200

Convince & Convert

JULY 14, 2021

Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”. users back in 2020. Here’s a good list to target those.

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Later

MAY 29, 2020

A flurry of new features is coming to Instagram in 2020, including Facebook Shops, IGTV Ads, Instagram Live shopping, and so much more! Keep reading to learn more about all the new and exciting Instagram features coming in 2020: Table of Contents. A post shared by Target (@target) on May 21, 2020 at 7:00am PDT. Facebook Shops.

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Later

SEPTEMBER 2, 2020

2020 has been a huge year for live content, with Instagram Live views increasing by 70% from February to March this year. And not only does this new feature make engaging with content quicker and easier, but it also creates an opportunity for creative marketing. Only you can also see who has voted and what they voted for.

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Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

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Meme Marketing Hashtag Campaign 107

Buffer Social

NOVEMBER 23, 2019

Welcome to the world of email newsletters, where experts from a wide spectrum of topics are finding and sharing the best content they discover—perfect for you to read, to buffer , and to share with your social media audience. There are a ton of great newsletters to choose from … almost too many. Simple as that!

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The Realtime Report

AUGUST 28, 2020

Becoming an affiliate marketer can be the best way to start a side hustle and earn some additional income. For many, affiliate marketing is an easy income but for others, getting those earnings up there can be tricky. In 2020, you need to be using visuals, otherwise, you could miss out on those valuable sign ups. Use Visuals.

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Affiliate marketing Comparison How To Newsletter 218

Buffer Social

MAY 23, 2022

If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content. According to Mapp Digital’s email marketing report from 2016,   40.7

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The Way of the Web

DECEMBER 5, 2020

And as content creators and marketers, they can be really useful, which is why I’m collecting the best of 2020 reviews, right here. I’ll be updating this article over the coming months as more platforms share their reviews of 2020. Collecting The Best of 2020 Reviews. Pocket: Best of 2020.

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Likeable

JANUARY 7, 2020

As marketers on a platform that’s growing, changing, and evolving on literally an hourly basis, it’s crucial to stay up to date on the latest trends and research. Sign up for our newsletter. How else would we know where our audiences are, what they like, and, in turn, where to channel resources like time, effort, and money?

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Statistics Marketing Newsletter Trends 68

Later

MAY 29, 2020

A flurry of new features is coming to Instagram in 2020, including Facebook Shops, IGTV Ads, Instagram Live shopping, and so much more! Keep reading to learn more about all the new and exciting Instagram features coming in 2020: Table of Contents. A post shared by Target (@target) on May 21, 2020 at 7:00am PDT. Facebook Shops.

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Features Instagram Badge Influencer 82

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. The 2020 buyer journey is an online journey. This is the main reason that brands and marketers spend huge sums of money on digital promotion. Why do manufacturing companies need digital marketing?

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Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. and the app is trending towards 1B active users by the end of the year.

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Analytics Brands CPA Overview 154

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

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Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Posts on LinkedIn: Then Versus Now. Product Pages.

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Likeable

DECEMBER 17, 2019

But you can’t spend the holidays dwelling on 2019—you only have a few days to acquaint yourself with the biggest shifts coming in 2020! Look for that to change in 2020 (just in time). In 2020, look for users to gladly re-shoulder the burden of deciding what content they see. What happened to social media?

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Ignite Social Media

AUGUST 9, 2021

The popularity of the feature is growing daily, with an increase of more than 1 million users that were actively watching and uploading content to IG reels from Q4 2020 to Q1 2021. As you can see below, Instagram Reels is close to joining the top 5 list of platforms to use for influencer marketing. Curious to learn more?

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Instagram Overview Fashion Newsletter 172

Ignite Social Media

JANUARY 12, 2021

The spring of 2020 challenged marketers to publicly identify where their brands stood on these words and the issue of social justice. 2020’s social unrest made it abundantly clear that consumers want to know, or rather demand to know, that the brands they support share their values and beliefs. Unconscious bias.

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Ignite Social Media

MARCH 2, 2021

Social media marketers constantly try to balance the proven practices on established social networks with strategic bets on the up and comers. Few marketers were prepared for its sudden gain in popularity, though. At the beginning of 2019, only 4% of social media marketers in the United States used the platform to reach consumers.

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Hootsuite

MARCH 11, 2020

And as of early 2020, Snapchat is still one of the top 15 most-used social media platforms in the world. That’s because, as of January 2020, 218 million users were active on Snapchat each day. That’s because, as of January 2020, 218 million users were active on Snapchat each day. Source: Digital 2020.

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Likeable

JANUARY 6, 2021

We won’t recap everything that happened on social media in 2020 (because we already did !), but it’s safe to say that throughout the year, every marketer was challenged to think differently, abandon pre-planned strategies , and prepare to make big pivots at any minute second. Socially Conscious Consumers. We Don’t Know Her.

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Ignite Social Media

DECEMBER 14, 2020

If 2020 taught us anything, it’s to be flexible, and that’s exactly what we intend to do. Next year we’re going to see a large shift in the way marketers and brands are able to program their social ads on Facebook. Influencer Marketing Continues to Evolve. 2021 Facebook Changes and Predictions.

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Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? That number was reached and surpassed in 2020. And with the growth in video consumption has come an accompanying increase in video marketing. . 71% of B2B marketers said they used video content in their strategy. Why Video Marketing. Source: ImpactPlus.

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Ignite Social Media

JULY 15, 2021

Below our team has outlined 3 reasons your business should consider Snapchat ads as part of your social media marketing mix. If you’re still not convinced, here are some noteworthy stats to consider: As of Q4 2020 , Snapchat has accumulated over 265 million daily active users, a 22% YoY growth. Year-Over-Year (YoY) Growth.

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Nielsen Newsletter Buy Social Media 161

Later

MARCH 22, 2021

Voice marketing is one of the hottest new trends. In this blog post, we’re explaining the different types of voice marketing — as well as how you can use it to build your brand online. What Is Voice Marketing? What Is Voice Marketing? And voice marketing makes it easy to cater to your audiences on-the-go.

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Marketing Trends Hosting Instagram 82

Ignite Social Media

SEPTEMBER 16, 2021

If you’re an OG in the social media marketing business, there’s little doubt that you don’t remember the Social Technographics Ladder created by Jeremiah Owyang , Josh Bernoff and Charlene Li when they worked at Forrester Research. . But my search for an updated ladder got me wondering, how do people use the social web today?

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Later

DECEMBER 23, 2019

We’re kicking of 2020 with our top reasons why you should schedule Instagram posts and stories to grow your business! . If that’s not enough, here are 8 more reasons why scheduling Instagram posts should be at the top of your 2020 to do list: Why Schedule Instagram Posts #1: Create a Cohesive Aesthetic. So cheers to 2019!

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Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. billion in the U.S. Happy BGCM planning!  The soaps sold out within hours. 

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Examples Campaign Discount Marketing 92

Ignite Social Media

SEPTEMBER 28, 2021

Where should your brand be investing your time, effort, and most importantly… marketing dollars? eMarketer released some excellent data regarding social media usage of 2021, and we’re breaking down some of the key information below to help your brand better optimize your social media marketing efforts. SOCIAL NETWORK STATS OF 2021.

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Ignite Social Media

AUGUST 31, 2021

It’s hard to believe we are now approaching the end of 2021 when it sometimes feels 2020 was only yesterday. 2020 also made a significant impact on the state of social media , evolving trends, and what the world deems important in life and from brands. Cause Marketing Continues to be a Top Social Media Trend.

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