Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367

Marketing Syndication Adwords News 367

Hootsuite

APRIL 22, 2020

…Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game. Bonus: Download our free guide that shows you how to 10X your social media performance and beat your competitors. RIP, traditional marketing.

Social Media Management 145

Social Media Management Social Media Case Study HootSuite 145

Ignite Social Media

APRIL 27, 2020

With each unprecedented day passing, social media apps have quickly become the frontlines for many to source out news, seek entertainment, and stay connected with their loved ones. We have recapped some of the April social media trends we saw and how they have adapted to our world’s ongoing situation.

Trends 149

Trends Social Media Instagram Authentication 149

Ignite Social Media

MARCH 25, 2021

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). Ignite Social Media is known as “ the original social media agency ” because we were the first social media agency created out of whole cloth in the United States.

Social Media 172

Social Media Advertising Team Hubspot 172

Ignite Social Media

AUGUST 31, 2021

It’s hard to believe we are now approaching the end of 2021 when it sometimes feels 2020 was only yesterday. 2020 also made a significant impact on the state of social media , evolving trends, and what the world deems important in life and from brands. Cause Marketing Continues to be a Top Social Media Trend.

Trends 184

Trends Organization Social Media Travel 184

Ignite Social Media

FEBRUARY 25, 2020

As brand marketers on social media, we typically play by the “rules” of whichever platform on which we’re looking to distribute our message, with the rules in this case being the algorithm, updates being rolled out, and new ad units the platforms want us to put money behind. Longform Video Content. Virtual Reality.

Facebook 145

Facebook Real Estate Notification Advertising 145

Ignite Social Media

JANUARY 12, 2021

The spring of 2020 challenged marketers to publicly identify where their brands stood on these words and the issue of social justice. 2020’s social unrest made it abundantly clear that consumers want to know, or rather demand to know, that the brands they support share their values and beliefs. Unconscious bias.

Activities 163

Activities Social Media Brands How To 163

Oktopost

AUGUST 27, 2020

And everyone’s on social media. Heck, even celebrity dogs and cats are considered influencers in their respective fields in 2020. When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. billion by the end of 2020.

B2B 127

B2B Influencer LinkedIn SEO 127

Ignite Social Media

MARCH 21, 2022

You can’t talk social media anymore without mentioning TikTok. The wildly popular social media platform has taken off since its launch in 2016 booming its way to the top of “best of” and “most popular” charts in countries across the world. TikTok is the top downloaded app globally (and has been since 2020).

Comparison 209

Comparison Newsletter Study Feed 209

Likeable

JANUARY 6, 2021

We won’t recap everything that happened on social media in 2020 (because we already did !), but it’s safe to say that throughout the year, every marketer was challenged to think differently, abandon pre-planned strategies , and prepare to make big pivots at any minute second. Socially Conscious Consumers.

Trends 128

Trends Social Media Forums Groups 128

Ignite Social Media

APRIL 30, 2020

Below, we’ve broken down the latest updates as well as key takeaways to help inform your social marketing strategy. If you’re still trying to find the best way to utilize these streaming features, check out our post on social media live streaming best practices. Those are the F8 updates for now.

Facebook 141

Facebook Video Small Business Applications 141

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

Later

JANUARY 1, 2020

Wondering what the big Instagram marketing trends of 2020 will be? It’s a new decade, and Instagram is no longer just a social platform, but also an economic engine for small and big brands alike. But will it be enough to compete with marketers’ attention towards TikTok? View this post on Instagram.

Trends 87

Trends Instagram Marketing Influencer 87

Ignite Social Media

NOVEMBER 18, 2020

Parler is a twitter-style social media platform that was launched by John Matze and Jared Thomson in 2018. Their biggest differentiator is their concept which is to provide a social media network that is free of judgement, where people can freely express their own thoughts and opinions. What is Parler? What is the Hype?

Social Media 172

Social Media Brands Badge Guidelines 172

Convince & Convert

JULY 14, 2021

Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”. users back in 2020. Here’s a good list to target those.

Instagram 217

Instagram Strategy Marketing Upcoming 217

Hootsuite

FEBRUARY 22, 2022

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. What is affiliate marketing? If you’re one of the 20.4%

Affiliate marketing 131

Affiliate marketing Social Media Tips Marketing 131

Likeable

DECEMBER 17, 2019

But you can’t spend the holidays dwelling on 2019—you only have a few days to acquaint yourself with the biggest shifts coming in 2020! What happened to social media? Look for that to change in 2020 (just in time). In 2020, look for users to gladly re-shoulder the burden of deciding what content they see.

Trends 57

Trends Social Media Influencer Feed 57

The Realtime Report

AUGUST 28, 2020

Becoming an affiliate marketer can be the best way to start a side hustle and earn some additional income. There are many routes to becoming an affiliate, but most are online focused and involve setting up a website or using social media channels to promote the product or service. Try A Newsletter. Use Social Media.

Affiliate marketing 218

Affiliate marketing Comparison How To Newsletter 218

Sprout Social

JUNE 15, 2020

Is there a link between GDPR and social media? However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. What is GDPR, anyway?

Social Media 131

Social Media Privacy Marketing Policies 131

Likeable

MARCH 16, 2021

The ever-evolving and fast-moving social media landscape can be hard to navigate, especially in crazy times like the ones we’re currently in. Lucky for you, we’ve gathered the key information you need for your marketing efforts. Here are 21 statistics that will help you succeed on social in 2021! social media accounts. .

Social Media 72

Social Media Marketing Patterns YouTube 72

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. What is viral marketing, anyway? Good question! Good question!

Meme 105

Meme Marketing Hashtag Campaign 105

Later

SEPTEMBER 2, 2020

2020 has been a huge year for live content, with Instagram Live views increasing by 70% from February to March this year. Brands and creators alike have pivoted to live broadcasts in response to social distancing restrictions, which has led to the majority of in-person events being canceled.

LinkedIn 103

LinkedIn Features Newsletter Communities 103

Buffer Social

NOVEMBER 23, 2019

Imagine this: You open your inbox, and there sit a dozen new articles that you’d be thrilled to share to social media. There are a ton of great newsletters to choose from … almost too many. I read the Robinhood Snacks newsletter daily, no matter what. Buffer’s social media newsletter Preview.

Newsletter 52

Newsletter News Resources Project 52

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Subscribe to Social You Should Know.

Analytics 154

Analytics Brands CPA Marketing 154

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly.

Social Media 89

Social Media Content Airlines Authentication 89

Ignite Social Media

MARCH 2, 2021

Social media marketers constantly try to balance the proven practices on established social networks with strategic bets on the up and comers. When I started Ignite Social Media in 2007, the battle between MySpace and Facebook still raged and Friendster was hanging on for dear life.

Upcoming 212

Upcoming Social Networking Privacy MySpace 212

Ignite Social Media

AUGUST 9, 2021

The popularity of the feature is growing daily, with an increase of more than 1 million users that were actively watching and uploading content to IG reels from Q4 2020 to Q1 2021. As you can see below, Instagram Reels is close to joining the top 5 list of platforms to use for influencer marketing. Subscribe to Social You Should Know.

Instagram 172

Instagram Overview Fashion Newsletter 172

Buffer Social

MAY 23, 2022

If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content. According to Mapp Digital’s email marketing report from 2016,   40.7

Small Business 94

Small Business Newsletter Marketing Survey 94

Later

JANUARY 28, 2021

From crafting engaging content, to building scalable businesses, and inspiring social reform, there are countless Black creatives changing the game in every industry. As a business or brand, supporting Black creators on social media is key for amplifying underrepresented voices. Do they align with your brand’s values?

Social Media 114

Social Media Collaboration Instagram Influencer 114

Later

JUNE 12, 2020

To help you better understand the holiday and how brands can successfully celebrate Juneteenth on social media, we asked social media strategist and photographer Dante Nicholas to share his knowledge on the day! — jack (@jack) June 9, 2020. — Newsweek (@Newsweek) June 11, 2020. juneteenth.

Social Media 106

Social Media Brands Creative Commons Education 106

Likeable

NOVEMBER 1, 2021

One of the fastest growing verticals within social media this year is e-commerce. Online shopping and social media scrolling used to be two totally separate activities, but now 52 percent of socially engaged shoppers have made a purchase through a social platform. Product Collections & Social Catalogs.

Social Media 107

Social Media Instagram Retail Eventful 107

Likeable

JANUARY 7, 2020

As marketers on a platform that’s growing, changing, and evolving on literally an hourly basis, it’s crucial to stay up to date on the latest trends and research. So, without further ado, here’s our roundup of the 20 most important social media statistics you should know going into the new year. Sign up for our newsletter.

Statistics 68

Statistics Marketing Newsletter Trends 68

Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Product Pages. How People Use LinkedIn.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Sprout Social

OCTOBER 27, 2022

Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). How do customers use social media for support?

Statistics 107

Statistics Social Media Brands Issues 107

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. The 2020 buyer journey is an online journey. This is the main reason that brands and marketers spend huge sums of money on digital promotion. Why do manufacturing companies need digital marketing?

B2B 139

B2B Marketing Construction Committee 139

agora pulse

JUNE 10, 2020

Creating engaging social media videos doesn’t require a Hollywood production team or budget. Use these mobile apps for social and get started crafting fantastic content right away. Right now, social media managers may find it difficult to decide what to do in light of current events. Quik by GoPro.

Mobile 131

Mobile Social Media Video Library 131

Ignite Social Media

SEPTEMBER 28, 2021

The world of social media began over 20 years ago, but the social networks that reign today are vastly different than those that helped the phenomenon emerge. But which social networks are the most popular today? Where should your brand be investing your time, effort, and most importantly… marketing dollars?

Social Networking 195

Social Networking Reddit Instagram LinkedIn 195