Oktopost

MAY 23, 2022

Helen Hauck on employee advocacy, personal branding, and humanizing B2B. What’s the value of your employees amplifying your brand’s message and building their own presence? What are the challenges that come with taking over a brand’s social and running an employee advocacy program? Episode Summary. Meet Helen.

B2B 62

B2B Social Media Management Apple Authentication 62

Oktopost

AUGUST 26, 2019

So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. For most traditionalists, video doesn’t work for for B2B marketing for two reasons. However, 2019 decision makers are no different than you or I or anyone else. About Video Marketing.

B2B 111

B2B Video Strategy Marketing 111

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

MAY 10, 2019

The same study also found that YouTube’s TrueView ads worked in synergy with TV ads to improve brand metrics like ad recall. When brands use the TrueView ad solution, they see their views of previous content increase by up to 500%. 46% of B2B buyers purchase something after watching video. billion in ad revenues.

YouTube 111

YouTube Strategy B2B Marketing 111

Proactive Report

DECEMBER 6, 2018

In this week’s post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn’t mention animation. ” Video stories have been working well and providing a good return on investment for B2B businesses because stories evoke emotions and increase engagement.

Video 58

Video Trends B2B Marketing 58

Pam Moore

NOVEMBER 19, 2018

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. According to a recent study by LinkedIn, 59% marketers create content for lead generation, 43% for thought leadership and 40% for brand awareness.

ROI 60

ROI Content Training Statistics 60

Pam Moore

NOVEMBER 19, 2018

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. According to a recent study by LinkedIn, 59% marketers create content for lead generation, 43% for thought leadership and 40% for brand awareness.

ROI 60

ROI Content Training Template 60

Oktopost

MARCH 2, 2020

This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. However, that is not the only reason manufacturing brands should adopt digital marketing.

B2B 136

B2B Marketing Construction Committee 136

Ignite Social Media

DECEMBER 9, 2019

We received this honor in 2019 and were thrilled to be included for 2020, as well! Each year, Chief Marketer unveils an exclusive list of the top 200 brand engagement and experience agencies serving the United States. We are proud to announce that Ignite Social Media has been named a top marketing agency of 2020 by Chief Marketer.

List 78

List RFP Social Media Marketing 78

agora pulse

JANUARY 3, 2020

Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness. Many brands struggle to build a Twitter following and grow their profile organically. 75% of B2B businesses market their products and services on Twitter. That’s over 5 per second. Twitter had 11.7

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Oktopost

APRIL 11, 2022

B2B, despite what many believe, moves at a fast pace. In such a fast-paced environment, you need to do more than ever to differentiate your brand from the rest of the field. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis.

Analysis 118

Analysis Price Influencer Sentiment 118

Social Media Strategies Summit

OCTOBER 21, 2021

Between August 2019 and August 2020, the number of CEOs present on at least one platform rose from 54% to 62%, per research from Influential Executive. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? Top 15 Brands Killing It on Instagram. Brian Scudamore.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Sprout Social

MARCH 12, 2020

According to the Sprout Social 2019 Index , 43% of all social marketers say a major challenge is identifying and understanding their target audience. Social media monitoring means so much more than just keeping an eye on your brand’s mentions. Why brands need a social media monitoring strategy. Learn to listen .

Data 101

Data Skills Meme Social Media Management 101

Buffer Social

DECEMBER 10, 2018

This week we’re looking to help you increase brand awareness and product sales using the highly-engaging format of video. How to use video content to increase brand awareness and sell your product. It’s common across B2B and B2C! 81% of people have been convinced to buy a product or service by watching a brand’s video.

Products 110

Products Video Brands Content 110

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Attribution. Especially, for lead generation.

Software 101

Software Marketing Analytics B2B 101

Oktopost

MARCH 31, 2021

Google found that 70% of B2B buyers and researchers increased their online video use. 71% of B2B marketers said they used video content in their strategy. Video marketing will be a cornerstone of an effective B2B marketing strategy in 2021 — here’s how to do it right. Source: ImpactPlus. Why Video Marketing.

Video 69

Video Marketing B2B Eventful 69

Pam Moore

AUGUST 7, 2018

Our agency works with brands across the globe, from startups to large enterprise brands. We consult, train and I speak internationally on the subjects of social media, digital marketing and transformation, branding and much more. We work in both B2B and B2c and have found the challenges though different are often the same.

Social Media 149

Social Media Training Startup Social Networking 149

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. Prior to starting my own training and consulting agency, I spent 15+ years in corporate America working in startups to enterprise brands and focused mostly on enterprise technology, software, hardware and services. 2019 Content Marketing Editorial Calendar Template.

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. Prior to starting my own training and consulting agency, I spent 15+ years in corporate America working in startups to enterprise brands and focused mostly on enterprise technology, software, hardware and services. 2019 Content Marketing Editorial Calendar Template.

Eventful 90

Eventful Tips Training Authentication 90

Oktopost

APRIL 9, 2019

Updated in April, 2019. Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Results are what impress B2B marketing clients.

Report 95

Report Social Media B2B How To 95

Buffer Social

JUNE 13, 2019

Recently, we’ve picked up on the proliferation of memes across many major Instagram profiles, and we’d love to share how brands are making the most of this form of visual marketing and what it could look like for you to give it a try with your brand. Here are some examples of memes in the Instagram feeds of top brands.

Meme 75

Meme Instagram Feed Feedly 75

Webbiquity SMM

FEBRUARY 2, 2016

That’s perhaps why the growth in B2B digital ad spending over the past two years has been due largely to increased spending on native ads, while display has become less important. Branding Bricks ). Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. ( Payfirma ).

Hubspot 100

Hubspot Marketing B2B Survey 100

Oktopost

FEBRUARY 17, 2020

2019 was a great year for us in terms of adding new things to the platform, such as the People Database and Approval Workflows. Our new branding, that you’ve already seen on the website and in the marketing materials, now is also reflected in the UI. We also realized that it was time to rethink our user experience.

Real Estate 109

Real Estate Module System Patterns 109

The Realtime Report

FEBRUARY 3, 2019

“Younger generations are a little skeptical with things like promotions and time-sensitive deals,” said Jeremy Durant, business principal at B2B agency Bop Design. ” Visual Object’s 2019 Consumer Social Media and Website Survey included 537 people in the U.S. “It’s a more comfortable space for them.

Influencer 79

Influencer Social Media Survey B2B 79

Sprout Social

NOVEMBER 21, 2019

But consider that the majority of consumers today feel that brands don’t understand them. Taking time out of your schedule to conduct research might seem like a drag but doing so is crucial for your brand health. Figure out how to position your brand. Up-and-coming brands. Fresh products. New marketing tools.

Research 98

Research How To Marketing Price 98

Pam Moore

JULY 12, 2019

Why brand storytelling is NOT all about YOU. Supporting Resources: 2019 Content Marketing Editorial Calendar Template. 2019 Content Marketing Calendar Quick Start Toolkit. Need help taking your brand to the next level? 2019 is where those who have simply been “hustling” to get by realize they must hustle and work smarter.

ROI 60

ROI Content Marketing Template 60

Likeable

APRIL 13, 2021

We hadn’t written anything publicly on TikTok advertising since 2019 , and the world has changed. That rules out virtually all B2B conversion campaigns, and pretty much everything unless you’re pushing app downloads or something cheap, universally appealing, or currently trending.

Platform 95

Platform CPM CPC Advertising 95

Convince & Convert

DECEMBER 19, 2014

Pay attention to the brands and the organizations that are interacting with your customers, [the brands] that are completely outside of your category. We would prefer our delivery personnel to be very well-branded, but at such a high volume, it’s no wonder they have to pull out all the stops. Holy Social! See you next week!

Social Media 131

Social Media B2B Research Groups 131

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

Strategy 143

Strategy Metrics Hubspot Retail 143

Later

MAY 27, 2020

For many brands, promoting podcasts on Instagram is one of the best ways to get eyes (and ears!) However, it’s hard to market a podcast as a tangible brand; there’s nothing to look at or experience in the same way you normally would, there’s not much to buy into other than ideas, thoughts, and inspiration. on your latest episode.

Instagram 84

Instagram How To Feed Feedly 84

Pam Moore

OCTOBER 16, 2019

Considering hiring a digital marketing agency, social media agency or branding consultant? They need to understand your target market, existing customers, competition, branding and messaging architectures and much more. Supporting Resources: 2019 Content Editorial Calendar Template. 15 Tips to Zoom Your Brand (white paper).

Social Media 60

Social Media Consultant How To Training 60

Sprout Social

DECEMBER 9, 2020

With brands feeling empowered to take certain services in house, agencies are tasked with filling the skills gap, offering expertise and strategy to help their clients achieve their goals. . Sprout research that examined social media activity from November 1-23 in 2019 compared to 2020 revealed a staggering 1301.7%

Proposal 103

Proposal Price Project Education 103

Unmetric

JUNE 11, 2019

Updated for 2019! The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Now, how cool is that?

Analytics 125

Analytics Tools Social Media Curation 125

Convince & Convert

DECEMBER 19, 2014

Pay attention to the brands and the organizations that are interacting with your customers, [the brands] that are completely outside of your category. We would prefer our delivery personnel to be very well-branded, but at such a high volume, it’s no wonder they have to pull out all the stops. Holy Social! See you next week!

Social Media 95

Social Media B2B Research Groups 95

Pam Moore

AUGUST 7, 2018

Our agency works with brands across the globe, from startups to large enterprise brands. We consult, train and I speak internationally on the subjects of social media, digital marketing and transformation, branding and much more. We work in both B2B and B2c and have found the challenges though different are often the same.

Social Media 60

Social Media Training Startup Social Networking 60

Oktopost

MAY 26, 2020

They’re acquiring customers, developing a brand identity, and expanding their market share. One of the best ways to learn how to do social media marketing right is to study brands who have a track record of nailing it. Humanize Your Brand. When a brand “speaks” as itself on social media it tends to come off as impersonal.

Social Media 141

Social Media Banking Marketing Mobile 141