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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. The study looked at the first five months of 2018. So where’s the influence?

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2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Quality over quantity is where success is going to come from in 2018. 2018 content marketing trends, statistics and predictions. How to use our 2018 content marketing editorial calendar template ( download now ).

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15 Golden Rules of Content Marketing in 2018

Pam Moore

I can remember the advice from one of my favorite CMOs at an enterprise software company I worked at for 7.5 This training is guaranteed to help you lay a solid foundation for your content marketing strategy in 2018 and beyond! Register now for a free on-demand training webinar to learn these golden rules.

Content 163
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Instagram Automation Tools, Software, and Tips to Do It Right

Hootsuite

Much of the software that’s used to automate Instagram activity defies network guidelines. However, there are ethical and effective ways to incorporate Instagram automation software into your work. You can also identify potential influencers to reach out to, follow, and partner with. This can be a tricky.

Software 145
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What is Earned Media?

Sherrilynne Starkie

It means reporters and other news professionals are now restored to the position of influencer. Here a software company has published a research report using a hook that’s sure to interest reporters. Fashion and beauty brands love working Canadian Instagram influencers who can reach hundreds of thousands of Millennial shoppers.

Fashion 409
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Your Annual Social Media Conferences Guide: 20+ Top Conferences to Attend in 2018

Buffer Social

We hope to make things easier for you with this go-to guide for social media conferences in 2018. 20+ social media conferences to attend in 2018. Here’s a table of the top social media conferences, arranged chronologically, for the rest of 2018, including the dates, locations, and ticket prices. (As Date: February 22-23, 2018.

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3 UGC Marketing Trends on the Rise in 2018

Pixlee

With the end of 2017 approaching, marketers are planning for 2018 with an eye on the key trends that will continue to be prominent. Innovations in AI and machine learning will make it easier for brands to identify influencers, recognize images, and source the best UGC that can be used across all marketing channels.

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