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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. Print: Newspaper circulation recently dropped to its lowest level since 1940 , and revenue plunged 62% from 2008 to 2018. Influencer Marketing Becomes the New Advertising. B2B vs B2C: Different Influencer Marketing Worlds.

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What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts?


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10 PR Influencers Give Their PR Predictions for 2018


What does 2018 hold for public relations?Without Without a crystal ball, we asked some PR influencers… Read More.

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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. The study looked at the first five months of 2018. So where’s the influence?

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How can PR and influencer marketing work together in a crisis?

Sprout Social

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. billion industry in 2016 to a projected $16.4

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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

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3 Outdated Influencer Marketing Practices to Leave in 2018

Social Media Today

With influencer marketing on the rise, here are three common influencer strategies that its time to dump from your approach.