What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts? If you are excited to hop on one of the hottest trends in marketing and want to learn how to leverage influencer marketing for your business, you landed on the right blog post today!

Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

I am hosting a free Facebook in 2018 Webinar training that will provide you in simple english what you need to know about marketing your business on Facebook in 2018 plus the details of the latest announcement from Facebook. Sign up for the webinar here -> Ge t a Grip on Facebook Marketing in 2018 – What You Need to Know! Please register for the webinar for more details to help your business succeed on Facebook and other social networks in 2018.

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3 Outdated Influencer Marketing Practices to Leave in 2018

Social Media Today

With influencer marketing on the rise, here are three common influencer strategies that its time to dump from your approach

Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity! Discussions on influence in social have been around since social began. B2B influencers? Hint: These might be (are) your influencers.

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10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

If you still feel like stomping off into a corner on some remote tropical island for the rest of 2018 until this sorts itself out, don't do it. Why less is truly more – quality over quantity is the mantra for 2018. Our only goal is to empower you achieve maximum success using Facebook marketing for business in 2018! 2018 is where those who have simply been “hustling” to get by realize they must hustle and work smarter. What is Influencer Marketing?

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The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. Register for Webinar -> 5 Reasons Your Social Media Isn't Working in 2018 and How to Fix it! How to get a grip on your social media and digital marketing in 2018. 2018 is where those who have simply been “hustling” to get by realize they must hustle and work smarter.

Influencer relations: how to build trust

Sherrilynne Starkie

One of the biggest changes is the rise of ‘Influencer Relations” We used to focus on media professionals as the core influencer group and we still do. Here’s six rules for good influencer relations. No tricks, evasion or hiding the facts; with a lot of influencer groups that’s just like waving a red flag to a bull. Work for the influencer. Remember that, in a way, influencers are your most important bosses or clients.

15 Golden Rules of Content Marketing in 2018

Pam Moore

This training is guaranteed to help you lay a solid foundation for your content marketing strategy in 2018 and beyond! Related Stories How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries Top 10 Content Marketing Myths of 2018 – BUSTED How to Build Your Personal Brand to Inspire, Connect and Grow Your Business in 2018. Content marketing is becoming more challenging even for the most experienced marketers.

Cision?s new social media influencer tool

Sherrilynne Starkie

Having recently used one of Cision’s tools to try to build a social media influencer tool, and finding it wanting, I’m pretty interested in a new tool being launched today. . Social Influencer Discovery module for Cision Communications Cloud enables communicators to identify and develop relationships with social media influencers. With it you can identify and target individual social influencers alongside traditional media contacts and outlets.

The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. Influencer marketing has been around for over a decade with the rise in popularity of YouTube. So, what is influencer marketing? Influencer marketing does not equal an endorsement.

Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

You are not seeing result from your ad spend, social content, influencer marketing, live video, recorded video and the list goes on. . Register for Webinar -> 5 Reasons Your Social Media Isn't Working in 2018 and How to Fix it! How to get a grip on your social media and digital marketing in 2018. 2018 is where those who have simply been “hustling” to get by realize they must hustle and work smarter.

25 Male Influencers To Check Out

Ignite Social Media

When influencer marketing first started, there weren’t many male influencers. A handful of years back we gave you 100 women bloggers to check out , now let’s see how many men bloggers (now referred to as influencers as they don’t always have a blog) we can find! As of this post, he’s visited 21 countries so if you’re looking for a place to go (or an influencer to work with your brand on traveling) check out his blog. There you have it, twenty-five male influencers.

10 PR Influencers Give Their PR Predictions for 2018

Meltwater

What does 2018 hold for public relations?Without Without a crystal ball, we asked some PR influencers… Read More.

How to Become a Social Media Influencer in 2018

Socialmedia.biz

In 2018, it might seem like the market is oversaturated with social media influencers; but you shouldn’t let that discourage you from becoming one if it’s what you really want. That said, becoming the best influencer you can be takes quite a bit of work. In fact, when it comes to making your mark on the internet as a social media influencer, the more specific , the better. Collaborate with other influencers.

2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Quality over quantity is where success is going to come from in 2018. 2018 content marketing trends, statistics and predictions. How to use our 2018 content marketing editorial calendar template ( download now ). 2018 Content Marketing Trends and Statistics You Should Know… . Billion = expected growth of content marketing software in 2018 (IDC).

7 Influencers to Follow for Holiday Inspiration

Ignite Social Media

We search for inspiration every year and what a better place to go for ideas than holiday influencers who live and breathe this type of stuff? No need to fret over holiday planning ideas when you can borrow inspiration from influencers! Whether you’re looking for ideas for your own holiday celebrations or a brand looking for someone to partner with, I hope these influencers come in handy. Holidays are almost upon us, leading to gatherings and the need for new ideas.

The Power of Micro-Influencers on Instagram

Social Media Today

While big-name influencers can boost brand awareness, micro-influencers may actually have more capacity to inspire action and conversions

Last Minute Additions to Your 2018 Social Media Strategy

Ignite Social Media

Take a look back at your learnings from 2017 for a reminder of where you are headed in 2018. A few last-minute additions for your 2018 strategy are to include more video, use Pinterest for Search, activate micro-influencers and determine a role for Messenger. Video will continue to grow in importance in 2018. Keep in mind SEO best practices and a strong keyword strategy when populating your Pinterest presence in 2018. Activate Micro-Influencers.

The Many Faces of Digital Influence

Direct Marketing Observations

I’ve been in the search and social media space long enough to know that without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. In my opinion, influence in social can have many faces. The face we see the most isn’t an influencer but what I like to call a “frequencer.” If it’s “influence” that drives them, then so be it.

The Last Thing Your Target Customer and Audience Wants From You is More Content

Pam Moore

Will 2018 be the year that marketers and business leaders finally wake up and realize social media, content marketing, branding and digital marketing is not simply about creating more and more content? However, I can tell you that in 2018 you must take an audience based approach to your marketing, social media, content marketing and everything in between. 2018 is the year all marketers must learn and embrace this mindset. Get a Grip on Facebook Marketing in 2018 (Webinar).

The Many Faces of Social Influence

Direct Marketing Observations

I’ve been in the social media space for over 10 years now and without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. In my opinion, influence in social can have many faces. The face we see the most isn’t an influencer but what I like to call a “frequencer.” Does that mean influence? What are they influencing?

The Power of Facebook Marketing in 2018 is Real. Are you Ready?

Pam Moore

Is your Facebook marketing strategy and business Page ready for 2018? 2018 is going to be more challenging than ever for brands wanting to tap into the power of 1.37 The power of Facebook for businesses big and small in 2018 is real. Register for my free webinar “Facebook Marketing in 2018: How to Conduct a 10-Point Facebook Page Audit” to ensure you are ready to stomp your competition! Influencer Marketing 2018 Training Webinar (free!).

3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

2018 is where those who have simply been “hustling” to get by realize they must hustle and work smarter. Related Stories 3 Easy Steps to Get Your Social Media Budget Approved plus the C-Suite and Stakeholders on Board with Your Plan Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018. Ever feel as if your boss, c-suite and colleagues just don't “get it?”

Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. Facebook 2018 is all About Engagement. This past week I spoke at an event in Banff, Canada – The Gathering , on the topic of influencer marketing. Influencer marketing. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. It is one thing we can count on.

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10 Common Reasons Why Influencer Marketing Campaigns Fail

Social Media Today

Looking to get into influencer marketing? Take heed of these notes on why many influencer campaigns fall flat

How to Build Your Personal Brand to Inspire, Connect and Grow Your Business in 2018

Pam Moore

By tapping into the power of social media and influencer marketing even solopreneurs, entrepreneurs and small business owners have real opportunities to compete head to head against brands with much bigger budgets and teams than them. Though you can't control your brand perceptions, you can certainly influence them if you take the time to understand how. Why You Must Have a Personal Brand in 2018 .

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The Rise of Influencer Fraud

Meltwater

Weeding out Fake InfluencersTrack Community GrowthFollowers is a metric that brands flock to when choosing influencers. Fake influencers, therefore, purchase followers. Influencer MarketingThe more followers, the more they pay. By tracking… Read More >>>.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. This training is guaranteed to help you get a grip on your content marketing strategy in 2018! 2018 content marketing myths busted and how to stomp your competition. How to conduct a content asset audit to leverage content assets you have and update them for 2018.

Understanding Martech Niches: Content Marketing's TOP influencers

Audiense

Our analysis of this audience is not a high-level influencer identification but a deep dive into the sub-categories within content marketing to identify the most relevant people to target for industry professionals. By analyzing this audience we work to identify the top influencers within those different categories. Influencer MarketingThis week we take a specialised approach and analyse a niche vertical within the martech industry, Content Marketing.

The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. Register for Webinar -> 5 Reasons Your Social Media Isn't Working in 2018 and How to Fix it! How to get a grip on your social media and digital marketing in 2018. 2018 is where those who have simply been “hustling” to get by realize they must hustle and work smarter.

Influencer marketing goes mainstream

Sherrilynne Starkie

Influencer marketing is nothing new. PR pros have been building positive relationships with influencers since the dawn of the profession. What has changed is the definition of what, or who, an influencer is. No longer reserved for journalists, media personalities, industry analysts and community leaders, the word influencer is used to describe anyone who has a large and loyal (mostly) online following. Instagram influencer marketing.

Is YouTube Unsubscribing from Influencers?

Ignite Social Media

While this sounds rather simple, sometimes we just need to remind ourselves that it isn’t exactly about the influencer, but about the audience. The major takeaway I got from this controversy was that influencers who are passionate about what they’re talking about and have meaningful relationships with the community that they built are not trying to become sell-outs. The post Is YouTube Unsubscribing from Influencers?

8 African American Influencers to Follow

Ignite Social Media

Since February is Black History month, we thought we’d do a special highlight of a few great African-American influencers. The post 8 African American Influencers to Follow appeared first on Ignite Social Media - The original social media agency. Blogger Outreach Blogging Influencer Marketing African American Influencers black history month Digital influencers discovering influencers fashion influencers food influencers top influencers

Using Social Media Activism in the 2018 Election to Get a Win for your Party

Devumi

Find out how this strategy works and how you can effectively employ it to help your candidates and party win during the coming 2018 election in the USA. The post Using Social Media Activism in the 2018 Election to Get a Win for your Party appeared first on Devumi. Facebook Influencers Linkedin Twitter YouTube hashtag marketing influencer marketing social media marketing video marketing

The Most Influential Players in Advertising [Cannes Lions 2018 Analysis]

Audiense

One of the most notable moments of the recently concluded Cannes Lions festival was the reaction of some brands against bad practices in influencer marketing, highlighting not only companies and influencers but also platforms that operate in that market. “I’d rather not just use influencers, but the people that use our products be the people we market”, said in Cannes Samsung CMO, Marc Mathieu. Audiense Influencers Report. Blog Influencer Marketing

Top five: New features from social network giants

Sherrilynne Starkie

May 16, 2018. Influencer marketing data as bonus. May 16, 2018. May 16, 2018. May 16, 2018. Five Great Influencer Marketing Studies. May 16, 2018. New influencer marketing studies provide fresh insight into trends and best practices. May 16, 2018. Facebook Instagram LinkedIn Social Media Facebook Live Google One Influencer marketing Instagram Emoji LinkedIn Job Match marketing study REPORT. Sherrilynne Starkie. Owner. items .

Facebook Announces 'Brand Collabs Manager' Platform to Connect Influencers with Brands

Social Media Today

Facebook has launched a new tool to connect influencers with brands, and facilitate new marketing opportunities

Digital Marketing 2018: New Year’s Resolutions for Digital Marketers

Devumi

For those involved in digital marketing, 2018 offers a fresh start to come up with better campaigns. In the spirit of the season, here are a few New Year’s resolutions that marketers like you should try keeping for a successful 2018. Digital marketing 2018: Personalized campaigns This year, customer demand for content that specifically meets […]. The post Digital Marketing 2018: New Year’s Resolutions for Digital Marketers appeared first on Devumi.

Find and Leverage Micro-Influencers for a PR Boost

Meltwater

Influencer marketing isn’t new – but it is blowing up. Searches for the phrase "influencer… Read More.

11 Criteria for Comparing Influencer Marketing Proposals

Ignite Social Media

You’re looking for help with an influencer marketing campaign , so you’ve decided to outsource the program to a company that does it all the time. They both seem great, so how do you compare influencer marketing proposals to ensure you get the best fit? There are 11 criteria we we suggest using when you evaluate influencer marketing proposals, including three (3) that are less important than you might think. LESS IMPORTANT 1: How many influencers will each program provide?