15 Golden Rules of Content Marketing in 2018

Pam Moore

This training is guaranteed to help you lay a solid foundation for your content marketing strategy in 2018 and beyond! Related Stories How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries Top 10 Content Marketing Myths of 2018 – BUSTED How to Build Your Personal Brand to Inspire, Connect and Grow Your Business in 2018. Content marketing is becoming more challenging even for the most experienced marketers.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. This training is guaranteed to help you get a grip on your content marketing strategy in 2018! 2018 content marketing myths busted and how to stomp your competition. How to conduct a content asset audit to leverage content assets you have and update them for 2018.

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25 Male Influencers To Check Out

Ignite Social Media

When influencer marketing first started, there weren’t many male influencers. A handful of years back we gave you 100 women bloggers to check out , now let’s see how many men bloggers (now referred to as influencers as they don’t always have a blog) we can find! As of this post, he’s visited 21 countries so if you’re looking for a place to go (or an influencer to work with your brand on traveling) check out his blog. There you have it, twenty-five male influencers.

How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. Print: Newspaper circulation recently dropped to its lowest level since 1940 , and revenue plunged 62% from 2008 to 2018. Influencer Marketing Becomes the New Advertising.

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How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. This event is guaranteed to help you get a grip on your content marketing strategy in 2018! 2018 content marketing myths busted and how to stomp your competition. How to conduct a content asset audit to leverage content assets you have and update them for 2018.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. This training is guaranteed to help you get a grip on your content marketing strategy in 2018! 2018 content marketing myths busted and how to stomp your competition. How to conduct a content asset audit to leverage content assets you have and update them for 2018.

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). ” — 2018 Trends: B2B Marketing , Edelman. ” — 5 Marketing Trends That Should Influence Your 2018 Budget , ContentStandard. ” — 7 B2B Marketing Trends to Watch in 2018 , circle S studio. ” — B2B Marketing Trends for 2018 , Act-On Blog.

Marketing Mix Tape: Do These 6 Things to Bring More Traffic to Your Website Now

Firebelly

Mix tapes were and are labors of love – carefully curated, tested and re-recorded – all with the intent of a certain desired listening experience. The best marketing professionals will tell you they use a combination of search, social, influencer and content strategy to generate leads and website visitors. For each dollar marketing professionals spend on influencer marketing, they produce $6.50

SkyPixel And DJI Kick Off The Biggest Aerial Photo & Video Contest of 2018

The Realtime Report

SkyPixel And DJI Kick Off The Biggest Aerial Photo & Video Contest of 2018. Running from December 18, 2018 to February 18, 2019, the contest is a showcase for the world captured from above, and welcomes submissions from professional photographers, videographers, aerial enthusiasts and content creators around the globe. . The 2018 SkyPixel Aerial Photo & Video Contest consists of two storytelling formats, one in photography and the other in video form.

Why your social media isn’t working

Sherrilynne Starkie

The new approach was to develop relationships with some online influencers with large and loyal social media followings. The combined solution included influencer outreach and content curation. It’s been said that life is a series of natural and spontaneous changes and, if we want to avoid sadness, we can’t resist them. The adage holds true in the world of social and digital media where the pace of change is constant.

Once Upon a Time …: The Art of Storytelling

Waxing UnLyrical

To learn how to better tell your brand’s narrative, here are four tips for curating stories in the modern media age: 1. Influence your audience to engage with your brand, not by creating the resolution, but by leaving your readers inspired to take action. Guest Post by Elena Bosch. The art of storytelling is rooted in the origins of every society.

7 Instagram Influencer Marketing Tips for the Holiday Season

Later

Looking for influencer marketing tips for the holiday season? The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . There’s no question that social media influencers have become an indispensable tool for brands, especially on Instagram. In the following blog post, we share 7 key Instagram influencer marketing tips for the holiday season.

Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

Using curated content in social media brings many benefits, but it can take a lot of time searching for relevant, quality stories to share. These services provide daily updates on the topics of interest and have share buttons built right in to make curation almost effortless. of paid-for tools that go much deeper, analyzing trends, identifying influencers, tracking ongoing discussions and conversations. Special Tricks.

12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity SMM

Here are four recommendations based on a dozen social networking stats and facts from recent research, customarily curated with a little alliteration. 58% of social media influencers believe they should be paid for the coverage they give brands. Instagram is the most used social network by B2C social media influencers. 45% of social media influencers spend more than 10 hours per week on their blog.

A Curated List of Facebook Marketing Reference Guides

Jon Loomer

Below, I’ve curated a variety of Facebook’s resource pages for topics that are relevant to a wide range of advertisers. A simple page that includes a link to a downloadable deck with research about what influences audience film choices. Facebook-Curated Editorial Content. Includes a downloadable guide for the 2018 holiday season. Facebook Christmas 2018.

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

I am a big believer in sharing and curating awesome content I find across the web with my communities. 2018 is where those who have simply been “hustling” to get by realize they must hustle and work smarter. How to Create Facebook Content Like a Boss in 2018 (webinar). Facebook Newsfeed Algorithm Changes 2018: What You Need to Know and Why You Should Ignore the Fear Mongers. Facebook Marketing in 2018: Trends + How to Conduct a 10-Point Checklist (Webinar).

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What’s the best social media marketing tool for scheduling your updates?

Janet Fouts

It’s basically a very quick and carefree way of curating content on social media. Content curation. Conclusion : Buffer is another great option; it has a very clean and easy to use interface, and plus I love the content curation aspect; that said, it does miss a very important feature: queue categories. Listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle.

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Your Link Building Guide for 2018

Razor Social

We couldn’t help mentioning some of the factors that may influence the ‘relevancy’ of a link and the weight assigned to it by Google. Very often influencers seem hard to approach, especially to newbies. Here are some of the effective ego-bait tactics: Interview an influencer on your site. Include an influencer in an expert roundup. Quote an influencer in your content, or link to their site. Include an influencer in a top 10 list.

What’s the Right Social Media Scheduling Tool for Your Business?

Webbiquity SMM

To raise your social influence + become an expert in your niche. Perfect if : you want to boost your social influence and engagement. As a social media content curation and scheduling tool, its aim is to help you find quality content to share on your profile. Listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle. Guest post by Lilach Bullock.

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10 Social Media Predictions for 2019

agora pulse

Storytelling emerged in 2018 as a core technique for engaging consumers. FUN FACT: The voice search market grew by a jaw-dropping 187% in the second quarter of 2018. Marketers Will Invest Heavily in YouTube Influencers. Every time you see a sponsored video by someone with hundreds of thousands of subscribers, you’re watching someone who’s an influencer. We all know that influencer marketing is huge but vlogging by influencers is set to get mammoth in 2019.

Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Writing A foundational skill required to convey ideas, persuade and build influence. Curation Underpins thought leadership, relationships and partnering and creates audience value. Interpret social media data and web analytics, identify thought leadership content, identify influencers, search engine research. Media/Influencer Relations Earning coverage is essential to marketing and communications success.

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Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Given the importance and impact of social media for B2C and B2B firms alike, it’s vital that companies: build a solid, consistent brand presence across social platforms; monitor and engage in brand and industry conversations; forge relationships with key industry influencers on each network; respond rapidly to customer questions and complaints; share insightful content from other sources; and.

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5 Funny Social Media Predictions for 2018

agora pulse

By now you will all have read some social media predictions for 2018. In this article I’m going to give you five funny social media predictions for 2018 and tell you how social media managers can prepare for them. Let’s head into 2018 with the confidence that we can handle this as we handled everything else. My second of the social media predictions for 2018 is that social media will not dethrone television. So we should expect a higher level of product sales in 2018.

13 Experts Share Their Instagram Predictions for 2019

Later

Get a glimpse of what’s to come with these 2019 Instagram predictions from influencers, experts, and the strategists behind some of your favorite Insta-brands. And if you want to take a look back, check out our 2018 Instagram Year in Review! We saw some of this in 2018 with Facebook beta testing Instagram analytics on their platform. In 2018, businesses went all in on planning the look of their Instagram feeds. ” 2018 was a huge year for Instagram.

Improving the Customer Experience Through In-Store Signage Innovations

Pixlee

As 2018 ends, it remains an uneasy time for brick-and-mortar retailers. In fact, according to Cisco , more than 40 percent of shoppers say that digital displays, such as video walls, can influence their purchases notably. User-generated content, such as a social feed curated according to Instagram hashtags, resonates powerfully with consumers, particularly at that crucial time prior to purchase. Brand Marketing Influencer Marketing

3 Predictions For IG Shopping and the Future of Ecommerce on Instagram

Buffer Social

For example, in June 2018, Instagram unveiled its latest standalone app, IGTV. Increased sales opportunities for influencers and DIYers. Since many influencers have business accounts already, ecommerce platform, Shopify, should be nervous about how this will make things much easier for influencers and small-scale DIYers who use their platform now. Weekly email newsletter with new posts and curated content.

5 Reasons Every Business Professional Should Take A Course In Marketing

SocMed Sean

Every thought and action we put into curating our personal image and brand is a form of marketing. For example, if you work in fashion, Instagram can be a great tool for seeing trends by looking at influencers, celebrities and clothing brands. Today’s guest post comes from Jade Anderson, who is an experienced In-house Editor at Upskilled. With a background in online marketing, Jade has always had a love for the written word.

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5 Reasons Every Business Professional Should Take A Course In Marketing

SocMed Sean

Every thought and action we put into curating our personal image and brand is a form of marketing. For example, if you work in fashion, Instagram can be a great tool for seeing trends by looking at influencers, celebrities and clothing brands. Today’s guest post comes from Jade Anderson, who is an experienced In-house Editor at Upskilled. With a background in online marketing, Jade has always had a love for the written word.

Course 100

13 Social Media Experts Share Their Biggest Piece of Marketing Advice

Buffer Social

Another study shows that 60% of consumers have been influenced by a social media post or a blog review while shopping at a store. Hailley : James Scherer , lead editor at Wishpond , shares marketers frustrations with the fall in organic reach for brands on Facebook (especially with the announcement from the platform in January of 2018). Moving on to arguably one of the biggest influencers and social media experts of our generation, Gary Vaynerchuk.

5 Tried and True LinkedIn Tips to Grow your Company Page Followers 600% Faster

Buffer Social

The same best-practices that you implement when posting your own quality content also apply to curated content shared on LinkedIn. LinkedIn offers a perfect explanation of how your individual profiles influence your brand and LinkedIn marketing strategy: Your LinkedIn profile – and the profiles of everyone else at the company – are the peaks that come together to form the mountain range that is your brand.

4 Black Voices on Diversity in Influencer Marketing

Later

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing.

The Most Important Elements in Your Social Media Budget

Rebekah Radice

2018 has been the year video took over text-based posts in popularity. There are many tasks a virtual assistant can help you with: creating, curating, and scheduling social media posts, monitoring social media mentions, managing social customer care, social promotion, and a lot more. Here are a few of my favorites: Brand 24 – respond to brand mentions and find relevant influencers ($49+ month). People, Brands and Resources Mentioned: 2018 Goal Setting Guide.

7 Mental Health Tips for Social Media Managers

Later

Social media managers, entrepreneurs, and influencers have a unique set of mental health challenges because they spend their days in the trenches of the internet. Here are some ways to curate a social media feed that is right for you: Unfollow accounts that don’t make you feel good. If you’re comparing your body, house, or lifestyle to those perfect Instagram influencers, and it’s making you feel bad, you can unfollow them!

When Should You Use an Instagram Slideshow?

Convince & Convert

With that understanding comes the expectation that you will carefully curate your own photos, selecting only highlights intended for the enjoyment of your audience. On the other hand, Photoshop found a nice way to tell an extraordinary visual story from one photo-editing influencer, @hobopeeba ‘s Kristina Makeeva.

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5 Trends Shaping the Future of Instagram Marketing

Later

A post shared by Vogue (@voguemagazine) on Aug 25, 2018 at 9:49pm PDT. A post shared by REVOLVE (@revolve) on Sep 6, 2018 at 1:57pm PDT. Creators, influencers, and brands will be able to create their own custom Instagram filters using Facebook’s AR Studio. This year, a huge Instagram trend was brands taking influencers on vacation. A post shared by Alex Michael May Body Pos Babe (@alexmichaelmay) on Apr 13, 2018 at 3:03pm PDT.

9 Critical Components of a Successful Social Media Strategy

Social Media Strategies Summit

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. In 2018, marketers plan to increase their use of videos (77%), visuals (68%), live video (63%), blogging (57%), and podcasting (25%), in that order. curated and ? Influencer campaigns.

How OWN Creates Community and Multi-Platform Success With Social Video

Social Media Strategies Summit

Their audience research confirmed: They wanted curated content. They trust OWN to curate it. They are positively impacted by social influencers. For years, Oprah Winfrey was referred to as “The Queen of Talk Shows”. When her show ended in 2011, it was obvious she wasn’t going anywhere. Fast-forward to today, she’s now known as “The Queen of all Media”, with OWN extending beyond television to multiple digital channels.

The Definitive Guide to Instagram Stories

Socialmedia.biz

A recent marketing report by Later that collected responses from more than 3,500 businesses, influencers and agencies, discovered that brands were actively using Instagram stories to promote their products or services (64%), build a more engaged community (63%), direct traffic to their website (47%), collect follower feedback (32%), drive more eCommerce sales (25%) and much more.

How to Sell on Instagram Like the Pros [Proven Tips & Strategies]

Buffer Social

alone in 2018 and $9 billion globally by 2020. Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. Hailley : Instagram is a very promising platform in terms of both organic posting AND advertising in 2018 and beyond. billion monthly active users by the end of 2018. Hailley : Yeah and somewhat in the same realm of UGC is that you can also optimize your Instagram sales strategy by using influencer posts.

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Survey Says: Lawyers, Your Social and Digital Content Needs To Improve 

Myrland Marketing

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing. He said that data suggests it is better to err on the side of “more curated” versus “more inclusive” when trying to decide how many stories to reference.